《iOS Human Interface Guidelines》——In-App Purchase

app内购买


app内购买让人们在你的app中你设计的商店购买数字产品。




比如说,用户也许会:

  • 从一个基本版app升级到一个付费版
  • 为新的每月内容续费
  • 购买虚拟条目,比如一个游戏中的新等级或武器
  • 购买和下载新的书籍

使用StoreKit框架来将商店嵌入到你的app中并支持app内购买。当一个用户做出一次购买时,StoreKit连接App Store来安全地执行支付,然后通知你的app,这样就可以提供购买条目。

IMPORTANT
app内购买只汇集支付——你要提供额外的功能,比如将你的商店展现给用户,解锁内置的特性,以及从你的服务器下载内容。还有,所有你通过app内购买销售的产品都必须在App Store注册。
查看 In-App Purchase Programming Guide学习添加商店到你的app的技术需求。查看 App Store Resource Center获取更多使用app内购买的商务需求的信息。你也应该阅读关于你可能销售的和你如何在app中提供这些产品的明确的许可协议信息。

下面的指南可以帮助你设计一个用户喜欢的购买体验。

优雅地整合商店体验到你的app中。当展示商品和处理用户的事务时,在你的app中创建一种宾至如归的体验。你不会希望当用户浏览你的商店时感觉进入到了一个不同的app。

使用简洁的标题和描述。最好人们可以浏览一系列条目然后快速地找到他们感兴趣的内容。当你使用简单直观而不冗杂的语言和标题时,人们就可以简单地理解你提供的商品。

不要更改默认的确认警告框。当用户购买一个商品时,StoreKit会显示一个确认警告框(如上所示)。你不应该修改这个警告框,因为它可以帮助用户避免意外的购买。


本文翻译自 苹果官方开发文档

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Introduction Introduction 9 At a Glance 9 Great iOS Apps Embrace the Platform and HI Design Principles 9 Great App Design Begins with Some Clear Definitions 10 A Great User Experience Is Rooted in Your Attention to Detail 10 People Expect to Find iOS Technologies in the Apps They Use 10 All Apps Need at Least Some Custom Artwork 11 Chapter 1 Platform Characteristics 13 The Display Is Paramount, Regardless of Its Size 13 Device Orientation Can Change 14 Apps Respond to Gestures, Not Clicks 14 People Interact with One App at a Time 15 Preferences Are Available in Settings 16 Onscreen User Help Is Minimal 16 Most iOS Apps Have a Single Window 17 Two Types of Software Run in iOS 17 Safari on iOS Provides the Web Interface 18 Chapter 2 Human Interface Principles 21 Aesthetic Integrity 21 Consistency 21 Direct Manipulation 22 Feedback 22 Metaphors 22 User Control 23 Chapter 3 App Design Strategies 25 Create an Application Definition Statement 25 1. List All the Features You Think Users Might Like 25 2. Determine Who Your Users Are 26 3. Filter the Feature List Through the Audience Definition 26 4. Don’t Stop There 26 Design the App for the Device 27 Embrace iOS UI Paradigms 27 Ensure that Universal Apps Run Well on Both iPhone and iPad 28 Reconsider Web-Based Designs 28 Tailor Customization to the Task 29 Prototype and Iterate 31 Chapter 4 Case Studies: Transitioning to iOS 33 From Mail on the Desktop to Mail on iPhone 33 From Keynote on the Desktop to Keynote on iPad 35 From Mail on iPhone to Mail on iPad 38 From a Desktop Browser to Safari on iOS 41 Chapter 5 User Experience Guidelines 47 Focus on the Primary Task 47 Elevate the Content that People Care About 48 Think Top Down 48 Give People a Logical Path to Follow 48 Make Usage Easy and Obvious 49 Use User-Centric Terminology 50 Minimize the Effort Required for User Input 50 Downplay File-Handling Operations 50 Enable Collaboration and Connectedness 51 De-emphasize Settings 52 Brand Appropriately 53 Make Search Quick and Rewarding 53 Entice and Inform with a Well-Written Description 54 Be Succinct 55 Use UI Elements Consistently 55 Consider Adding Physicality and Realism 56 Delight People with Stunning Graphics 57 Handle Orientation Changes 58 Make Targets Fingertip-Size 60 Use Subtle Animation to Communicate 61 Support Gestures Appropriately 62 Ask People to Save Only When Necessary 63 Make Modal Tasks Occasional and Simple 63 Start Instantly 64 Always Be Prepared to Stop 65 Don’t Quit Programmatically 65 If Necessary, Display a License Agreement or Disclaimer 65 For iPad: Enhance Interactivity (Don’t Just Add Features) 66 For iPad: Reduce Full-Screen Transitions 66 For iPad: Restrain Your Information Hierarchy 67 For iPad: Consider Using Popovers for Some Modal Tasks 69 For iPad: Migrate Toolbar Content to the Top 70 Chapter 6 iOS Technology Usage Guidelines 73 iCloud Storage 73 Multitasking 74 Notification Center 76 Printing 80 iAd Rich Media Ads 81 Quick Look Document Preview 87 Sound 88 Understand User Expectations 88 Define the Audio Behavior of Your App 89 Manage Audio Interruptions 93 Handle Media Remote Control Events, if Appropriate 94 VoiceOver and Accessibility 95 Edit Menu 96 Undo and Redo 98 Keyboards and Input Views 99 Location Services 99 Chapter 7 iOS UI Element Usage Guidelines 101 Bars 101 The Status Bar 101 Navigation Bar 102 Toolbar 105 Tab Bar 106 Content Views 108 Popover (iPad Only) 108 Split View (iPad Only) 111 Table View 113 Text View 121 Web View 122 Container View Controller 123 Alerts, Action Sheets, and Modal Views 123 Alert 123 Action Sheet 127 Modal View 130 Controls 133 Activity Indicator 133 Date and Time Picker 133 Detail Disclosure Button 134 Info Button 135 Label 135 Network Activity Indicator 136 Page Indicator 136 Picker 137 5 2011-10-12 | . 2011 Apple Inc. All Rights Reserved. CONTENTS Progress View 138 Rounded Rectangle Button 139 Scope Bar 139 Search Bar 140 Segmented Control 141 Slider 142 Stepper 143 Switch 143 Text Field 144 System-Provided Buttons and Icons 145 Standard Buttons for Use in Toolbars and Navigation Bars 145 Standard Icons for Use in Tab Bars 148 Standard Buttons for Use in Table Rows and Other UI Elements 149 Chapter 8 Custom Icon and Image Creation Guidelines 151 Tips for Designing Great Icons and Images 152 Tips for Creating Great Artwork for the Retina Display 153 Tips for Creating Resizable Images 154 Application Icons 155 Launch Images 157 Small Icons 159 Document Icons 160 Document Icon Specifications for iPhone 160 Document Icon Specifications for iPad 161 Web Clip Icons 163 Icons for Navigation Bars, Toolbars, and Tab Bars 164 Newsstand Icons 166 Document Revision History 169
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