CBS Sports Digital: Innovation in the cloud with the Golazo Network

All right, good afternoon, everyone. Ok. That works. Who? Uh and welcome to our session, MAE 202 CBS Sports, Digital Innovation in the Cloud with the Glaza Network. I'm Steph Lo, I'm the Global Leader uh here for Solution Architecture for the Media and Entertainment Industry Business Unit. And I'm joined today by Corey Smith. He's our Senior Director of Advanced Production Technologies at CBS Sports and Vince Palazzo, the Senior Solutions Architect for M and E for AWS. So give him a big round of applause.

All right. So today I'm just gonna give a quick intro about AWS for M and E and some trends in media and entertainment. Then next, Vince is gonna join me and give an overview uh about CBS Sports about their live cloud production journey uh and business opportunity that was ahead of CBS. And I'm gonna turn it over to Corey, who's gonna talk about the Glaza Network. He's gonna provide a system overview and talk about where they're going next unless they, I'll come back up and wrap it up. Correct? Awesome.

So, our mission at AWS for M and E is to transform the media and entertainment industry with the most purpose built capabilities and partner solutions of any cloud. We do this by aligning the six solution areas and hiring industry expertise to help our customers transform their on premise or outdated architectures and re invent how they create content, optimize media supply chains and how they compete for audience attention across streaming broadcast and direct to consumer platforms.

So let's talk real quickly about what makes up these solution areas. There's content production. So this is about transforming capture like camera to cloud for workloads, like pre-production, production and post production for tasks like editing, visual effects, color, finishing and grading the media supply chain. This is media management and orchestration, things like ingest media processing, quality control rights and data management and archive in broadcast. It's about transforming linear distribution, play out live cloud production and newsroom production, direct to consumer and streaming. Here. We focus on consumer experience, streaming media solutions, intelligent operations and security and aspects of D to C monetization and data science and analytics. And that's really targeting data management, media, intelligence, content generation and transformation, personalization, sports, performance, analytics and aspects of smart venues for music, sports and live events.

And then last but not least, the sixth solution area which we launched back in September at IBC, which is monetization that covers our advertising technology, subscription management, content licensing and C360 AWS offers the most purpose-built media and entertainment capabilities of any, any cloud and we do this by having nine AWS services that span everything from creation like Nimble Studios and Thinkbox Deadline to contribution all the way through to distribution with products like MediaLive MediaConvert MediaConnect MediaPackage and CloudFront. Or you can have a customer use. Amazon IVS as a full contribution all the way through to player solution. We also have AWS dedicated appliances like Elemental Live and Elemental Link. Excuse me. Uh we have an AWS Solutions Library and this is a collection of cloud-based solutions of dozens of technical and business problems vetted for you by, by AWS, excuse me. Uh our 11 AWS solutions can be found on the website here where the QR code is. Um and you can find both AWS and partner solutions in all six of the solution areas and there are few key benefits of using our solutions library.

Uh the one click launch, you can launch a fully tested and vetted solutions starter kit into your AWS account in just one click. And these solutions are all vetted and done through the AWS Well-Architected Framework, reflecting our AWS best practices and that should save you time and expense of the resources required to develop a solution from the beginning. This also helps you accelerate monetizing your content. But these solutions are also customizable so they can be changed and helped expand for your company's business needs. Ok? And lastly, we have a large partner network with more than 500 AWS, partners with names that you know, and love like Hebert's Grass Valley Vizrt, Brightcove, Oma Geo, and many more partners who you work with every day and they are all in various stages of their cloud journey. So with AWS, you can select the right tools and partners for your M and E workloads to accelerate production launches and see faster time to value.

So we're gonna talk a little bit here about some broadcast trends that we see in PwC's most recent report Perspectives from the Global Media and Entertainment Outlook for 2023 to 2027 Live sectors have returned to growth and are poised to actually outperform the M and E industry at large, taking into account all live event, sub sectors and the consumer space pre panem levels will be reached in 2024 when revenue will total 68.7 billion. And that's up from 2019 where it was 66.6 billion. AWS is the leading choice for global broadcasters like Paramount Fox and Discovery with over 3500 channels worldwide originating from the AWS cloud.

So through our direct discussions with our customers and through our voice of the customer field surveys, we found that broadcasters are focused on these key areas. First off cost optimization, our customers have been unlocking their massive archives to provide more content for video on demand catalogs as well as acquiring more sports rights. Like we're soon about to hear uh to live stream their content to millions of viewers. And because of this proliferation of content, our customers are looking for low to no capex implications. When they launch new products and services. They want to eliminate the undifferentiated heavy lifting. I'm sorry, sorry about that. They wouldn't uh sorry. Uh so they want to align their workload cost models and their service revenues and that's easier to do with a pay as you go model. They want to be able to use gold plated software and architectures for gold plated services and high revenue implication uh services like tier one sporting events. But they also want to be able to have the flexibility to use other software or other architectures for services with lower revenue implications. So in other words, you want to align the right types of, of uh software and services with the cost of operations and keep that in line with the revenue expectations for your service with scalability and agility. Our customers need that ability to scale those resources up and down to launch pop up channels to and support event coverage or marketing campaigns to turn on production control rooms and tear them down and destroy them when they don't need them. And then they can quickly deliver content to new platforms and services to stay in front of the consumer's ever-changing eyeballs and their ever-changing needs and focus. And if that experiment that they do fails or a service or platform is no longer in favor, they've learned it very quickly and they can easily pivot to another experiment or platform. And that speed of experimentation leads to a faster path to delivering true innovation, sustainability.

This has become increasingly important trend for all of our customers. Excuse me, utilizing resources only when you need them and leasing them when you don't changes the calculation of the carbon footprint of any workload. And broadcast engineers will tell you that they rarely if ever turn off equipment in their own data centers. AWS has a deep commitment to utilizing renewable energy resources and our goal is to be powering our own operations with 100% renewable energy by 2025 we also have an AWS Carbon Footprint tool that helps measure the the carbon impact of customer workloads running in AWS, all right, skills transformation. So this is critical as customers start their journey, they recognize the need to focus on upskilling their staff, engineering development and operations all across the board. AWS has comprehensive training available including the first free industry badge for media and entertainment focused on direct consumer and broadcast foundations in the cloud. And that was announced back in April at NAB.

Our customers are also embracing automation and AI/ML Machine learning can be used to perform content checks and validation in the broadcast operation centers to answer questions like is the content on air what I expected? Right. Do we have the right language on the right audio channels, right? It can look for black frames, extended black frames, slates companies are leveraging alarming and multi viewer penalty boxes so that they can highlight problematic feeds so their operators can go and get quickly into the operator's attention. Oh, I'm sorry. The mouse doesn't quite work like I expected here. A couple of slides ahead. Ok. All right, sorry. Um real time geo diverse collaboration. Um this is like building a production or a broadcast operations team based on their talent, not on the location and that's quickly becoming the norm. It reduces the need for infrastructure as much infrastructure on site as well as reducing the need for so many travel expenses. And then lastly the software development uh velocity. So content owners, broadcasters and independent service providers are looking for a way to innovate and transform their businesses. And some of the, some of our ISVs are a lot further along in the journey than others. Some of them are amidst their own transformation process and they have to make a lot of software changes like licensing that supports the granularity of that pay as you go model. But at the same time, they also need to transform the revenue and their sales compensation models as the change from a larger capex based sales move into smaller metered sales. Uh but we have other ISVs like other customers that were born in the cloud and they're able to actually deliver those products and service innovations without any burden of those transformational changes.

So, thank you for allowing me to do a couple of minutes here on the broadcast trends and a little bit about AWS for M and E. I'm gonna bring up Vince Palazzo next. Who's gonna talk a little bit about CBS Sports as our case study uh and a bit about their journey? So ok, thank you. Step the mouse.

Hey, everybody. I'm uh Vince Palazzo, Senior SA at AWS supporting Paramount Global and CBS Sports. And for those of you who don't know who CBS Sports is. CBS Sports is the sports broadcasting division of CBS, which is a property of Paramount Global, one of the largest global media and entertainment companies in the world. Paramount Global has popular brands like CBS, Showtime, BET Nick MTV, and that's just to name a few as well as world class streaming services and Paramount Plus and Pluto TV.

CBS. Sports is a year round leader in television sports and broadcast a portfolio of events on the CBS television network, including the NFL college football, including the SEC on CBS college basketball, including March Madness, golf, and this is the Masters PGA Championship PGA Tour and soccer, including UEFA Champions League Serie A more CBS broadcasts more than 70,000 hours of sports content annually and streams more than 1000 live events annually. CBS Sports digital platform is has a multi platform offerings including CBS, Sports.com and the CBS Sports app for mobile and connected TV devices.

Now, let's take a look at uh CBS Sports by the number. When it comes to the marquee events

CBS Sports has record-breaking viewership on a global scale. CBS Sports has broadcast rights to a number of marquee events that you all know and love, and this global reach has resulted in over 11 million viewers for the Masters, over 90 million viewers for the NCAA Division 1 March Madness tournament, and over 100 million viewers for the Super Bowl.

On February 11th, 2024, CBS Sports and Paramount Plus will be broadcasting Super Bowl 58, which will take place across the street at Allegiant Stadium and marks the first time in Las Vegas history for hosting the Super Bowl.

Now when it comes to linear digital playout, CBS Sports is the home of CBS Sports HQ as well as the Globo Network, both combined to engage more than 80 million users a month. From a distribution standpoint, Paramount Global is the home of top-of-the-line services in Paramount Plus, which is their direct to consumer digital subscription VOD and live streaming service, which as of Q3 2023 has over 60 million subscribers. They also have Pluto TV, which is the leading free streaming television service which has over 78 million monthly active users.

Now as part of the CBS brand, CBS Sports Digital serves customers from preps all the way to pros, starting with the high school sports brand MaxPreps, a college subscription service in 247Sports, and the flagship CBSsports.com mobile apps and OTT services. There’s also the 24/7 digital channel on CBS Sports HQ as well as free and premium fantasy offerings, as well as gambling news and information subscription services like SportsLine.

Across the CBS portfolio, they have fully migrated all of their brands and thousands of services into the cloud. This has been done through a few models including lift-and-shift, hybrid, and fully native migrations. But as you're going to hear more about today, I want to briefly highlight some of the AWS services and edge services that are used to make up some of the CBS Sports video workloads, web apps, and experiences. These services include managing global traffic and routing with Amazon CloudFront for web apps and experiences, using AWS Media Services such as Elemental MediaConnect for secure and reliable media transport, all the way to EKS and EBS to power CBSsportsHQ and the Globo Network.

CBS Sports streams 35,000 live events per year and is able to do this due to the reliability and scalability of AWS. So video isn't the only place that CBS Sports excels in. Sports is a dynamic and data driven industry where data is at the core of everything from scoring to fantasy to gambling. So with consumers expecting higher data quality and higher data speeds, this led to CBS Sports building out the CBS Sports Stats Lab, which they engaged with AWS to help iterate on a functional POC.

Coming out of this engagement, the CBS Sports data team built out a solution to enhance experiences using AWS AIML services such as Amazon Rekognition, Amazon Personalize, and Amazon Transcribe to empower real-time win probability, personalization, image recognition, and captioning.

Now, let's take a little look into the digital evolution of CBS Sports' journey on AWS. With production still being handled at a physical location, whether that was in a studio in Fort Lauderdale or Stamford or even at a stadium, the CBS Sports team began to remove the physical hardware for the encoding and started using web-based encoders such as MediaLive, which gave them the ability to scale to those hundreds of events.

CBS Sports HQ, which is now in its fifth year, certainly kicked off this journey and played a huge role in the coverage of the Super Bowl in 2019. While setting viewership records for roughly 7.5 million unique devices, 2020 certainly turned the corner here with a large move to utilizing AWS to stream hundreds of events live. This move to the cloud allowed for infrastructure to be created dynamically and on-demand.

At the time, Super Bowl 55 was the most live streamed NFL game ever with an average minute CBS Sports audience of 5.7 million viewers. This was a 65% increase compared to Super Bowl 2020. Super Bowl 55 was also the first NFL game in history to deliver more than 1 billion total streaming minutes.

Now, moving into 2023, CBS Sports Digital evolved this workflow with revamped studios in Stamford as well as Fort Lauderdale to accommodate cloud-based master control and playout, which allowed for the environment they are connecting to to be reliable, repeatable, and redundant.

If any of you out there have been following what CBS Sports and Paramount Global have been doing over the past few years, they've signed over a dozen soccer deals in the late 1960s through the 1970s. CBS Sports had broadcast a handful of North American Soccer League games, most famously showcasing the soccer legend Pelé to a US audience. Then it was a smattering of one-off high profile matches until 2019 when it acquired the US rights to the UEFA club competitions including the high profile Champions League.

And last August, CBS Sports extended their rights for another six years going through 2030. Over the course of the last few years, CBS Sports acquired the rights to the National Women's Soccer League in 2020 and just renewed those rights this past October. And throughout 2021 acquired the rights to Serie A, Europa League, Europa Conference League, Asian Football Confederation, National Women's Soccer League, Scottish Premiership, and that's just to name a few.

Adding to this impressive slate, just this past November CBS Sports announced a multi-year deal with United Soccer League to air 100 USL matches annually through 2027 across their platforms. This now leads us to that business opportunity. With these rights acquisitions, CBS Sports and Paramount Plus are now offering a full portfolio of year-round live and on-demand soccer - this is more than 20,400 live soccer matches and over 145 national team associations across five different continents.

Now, all of these new deals certainly created a tremendous opportunity for the business and left them to figure out how to monetize and build on the incredible momentum created over the past few years and deliver authentic, informative, engaging and entertaining content across their multiple platforms.

CBS Sports had the vision of being an always-on destination available 24/7 and delivering the latest news, highlights and analysis as well as live matches from around the world. This paved the way for the CBS Sports Golazo network which capitalized on the existing soccer rights by building free audiences around CBS Sports and Pluto TV, while driving new subscribers and enhancing the sports experience for Paramount Plus. This has truly made CBS Sports the destination for soccer fans across America.

With that, I'd like you to introduce Corey Smith, Senior Director, Advanced Production Technology at CBS Sports.

Corey Smith: It's been quite a week, hasn't it? Before we get started, can I get a little show of hands of who's actually aware of the Golazo network or has actually seen it before coming to this presentation? A few people? Awesome.

So the Golazo network launched in April of 2023, kind of in the midst of trying to get ourselves out of the pandemic and lockdown. We decided that we didn't want to build Golazo in a physical facility for PCR or MCR or anything like that. But we wanted to create it like it was in a facility.

So Golazo in its first year will have over 450 live matches that have aired on the network. That is a ton of live traffic for a first year network. This is an ad-supported network - there are sponsorship deals and things like that that we have. But we do have the Golazo network on CBS Sports, Pluto TV, Paramount Plus, Amazon Prime Video with a global reach, so to speak.

Once we get to a point where we can open up digital rights from a global perspective, because soccer is an international sport, there's no limit to how much the network can actually grow.

So going through the CBS Sports journey that Vince was talking about, we developed a lot of studio shows for the launch of the network - we started with two, now we're up to four live studio shows throughout the course of the day. The contribution is actually coming from our Stamford and Fort Lauderdale facilities. All of the rest of the infrastructure is 100% in AWS - the recording, clipping, playout, distribution, captions are all done in cloud.

One of the challenges we had with coming up with Golazo and what we wanted to do was how fast can we get it to market, right? We basically had about a four month runway on essentially building the infrastructure to support what we were gonna do.

We needed global contribution, we had to hire talent, we had to figure out if we were gonna have any supply chain issues because it is 100% digital in AWS - we don't have any of the hardware ordering, procurement, supply chain issues with hardware. So the ease of operations for us was really getting our architecture under control and figuring out how we were gonna bring in both our talent from a studio perspective and also the operators that are actually running Golazo today.

So the approach - global infrastructure, high availability, AWS as a partner there, accelerate the business transformation - this is a brand new digital network, it's not the traditional ground-based operations.

So after 50 or 60 years of "this is how television is done", we really broke the mold on how we built Golazo. We're always trying to innovate, reduce costs, and improve our operations capabilities because we have remote access to all of our cloud infrastructure.

We can pretty much hire talent from a wider pool of people - they don't actually have to be in our physical facilities anymore. So we can hire talent to run our operations anywhere in the country or anywhere in the world. We kind of pioneered this a little bit when I was at Activision Blizzard, which is where a lot of this cloud infrastructure stuff has been born.

I was part of the launch partnership with Grass Valley for their AMP product as well. So it's come a long way, and we're showing that it can be done in the cloud.

From a global infrastructure standpoint, not only AWS regions, we're distributed in 5 AWS regions now, and then the CBS locations - Nashville, Fort Lauderdale, New York, and Stamford, Connecticut.

The network solutions we have in play - Grass Valley is a key component of our ecosystem. It runs our playout, switching, routing, and recording - our cloud router if you will. This would be like a similar on-prem Grass Valley Envision router or any event system.

We deployed Net Insight Nimbra Edge appliances in the cloud that help us route all of our SRT traffic to and from both internally within itself, out to our captioning coders, our line records, etc. So it's a critical part of our application environment.

We enabled AI captioning recently as part of the network launch, so we're using AI Media for Lexi, their AI captioning service, and that's all based in cloud as well.

OpenDrives was another one of our critical partners - they actually run our storage systems in cloud so we can do the real-time live, right clipping playout because we had a challenge where we needed to be able to clip the live shows as they're coming in and put those clips back into playout in an almost immediate scenario, and we couldn't do it on traditional history or anything like that.

So the Golazo network architecture - it's a lot to see, but when we break it down, reading from left to right - we have acquisition of signal as you typically have in a facility, we have the ability to acquire signal here through our AWS Direct Connects directly into our cloud environment. But then we also have a series of different acquisition technologies, mainly the Net Insight Edge appliances sitting in our data centers across AWS.

They can do direct acquisition of signals from our different software partners - Streambox, Dejero, Switch - so we're multifaceted in terms of how we can acquire the broadcast, route it into our Grass Valley ecosystem, and then ultimately record it, distribute it, put it into playout and send it on its way.

The pieces here - Net Insight has ingest and then the outputs, so everything in between is all Grass Valley AMP. So every component on the network is essentially on the router. This Net Insight Edge appliance is essentially a 500x500 matrix switcher sitting in cloud at the core inside of this whole layer.

"Here is all SRT we do have some graphic systems and components as you see down here kind of in the corner, Kyron, uh our lower third kicker that's in the broadcast is all delivered into the ecosystem via NDI. So we deployed an NDI fabric across the ecosystem. So any NDI feed that checks in on that fabric can be then routed and, and assigned to any switcher in the environment because of the, the massive scale that we get with Amp and AWS, we have about 100 and 80 master control uh environments running in the AWS today.

In some cases, we'll have 32 soccer matches live on any given Thursday. The availability of the scale of what we built allows us to kind of move away from, you know, the the scheduling problems he would have in a typical facility. So anything that comes into the network can be assigned routed to any one of those master control systems and then set back on its way to our distribution partners. This allows us huge flexibility, huge agility.

So when um so when we have issues, say in a specific AWS region, we can actually fail over those services to any one of our other AWS regions. So Virginia gets clobbered with GPU capacity or availability problems. We just move those workloads to Dublin or move it to Oregon. So we're, we're utilizing the cloud from a global geo perspective to, to us, it's one giant data center. It's one giant environment. Any of those five regions, Oregon, Virginia, Dublin Frankfurt, which is a acquisition uh kind of facility uh for European traffic. And Sao Paulo Brazil are all rable in cloud in real time.

The distribution from here into the lexi is basically, we have a bank of essentially 10 Alta caption encoders running in cloud and we can use the Nim edge appliance via SRT switching and routing to send traffic into those caption encoders. So we no longer need to capture on the ground. We no longer need to have transcriptionists at the high hourly rate uh to capture our content anymore. Lexi 30 is doing that for us with the Gloo network. And obviously, there's opportunity to move that same kind of a I captioning capability to other CBS properties like Sports HQ CBS, Sports Network, etcetera. So those are all conversations we're having.

So global workforce, we're in cloud. We can be anywhere, you can be at a Starbucks with a good internet connection and run the closet network, remote contribution. Again, we have facilities that produces our DE shows. There's four of them. There's actually a uh a new show that we started introducing a couple of months ago called Scoreline Scoreline is actively constantly updating almost like a Sports Center type of model where uh every hour there's potentially new content because they're constantly coming back on the air and updating people on, on real time scores and uh analysis of matches that are going on. Uh over the course of the day, global operations and services.

Again, the ability to be agile, the ability to be modular, the ease of flexibility. So we wanted to create an environment where our operators could come from a traditional mouse control environment and that they weren't introduced to a new set of tools that they didn't understand or or couldn't operate. So for the most part, all of our operators have mass control backgrounds, but they can be anywhere in the country, they have been anywhere in the country.

The uh the interesting thing about uh the global services uh is that I don't have to spend the money for operators to live in Manhattan. I can hire a mass control operator from a local TV station in Helena, Montana. So again, it opens up a lot of different optimizations in terms of total spending cost for running and managing these networks. Uh and AWS helps us kind of uh do a global scale.

So these are where the network team is at or my team in, in general. So the, the purple uh on the slide, those are all our mass control operators and they're typically working out of their houses, the apartments, whatever it happens to be, sometimes their internet goes down. So we have multiple operators at any given time that can kind of jump in and take over. But for the most part, the model has worked out and we've been able to prove that we can be very efficient in running our networks, even in a distributed kind of workforce model. You don't always have to be in the facility. Sometimes it's kind of nice to be able to go down the hall and troller tap somebody. But for the most part, we're running a network just like you would in a, a traditional uh television network. We're on coms with the production folks. Uh we're on slack. Um so it's worked out really well.

So my team is actually uh in my dev ops engineer is in Seattle. I'm in Orange County. My broadcast engineer is uh outside of Bakersfield and my technical program manager is in Austin, Texas. Um and again, reaching back to the studios, um we have routing capability from any of those fil sports facilities to our cloud based environment so that any one of the facilities can spin up a DE show or any kind of like live, produce content in a, in a studio network results from a global game plan perspective.

We built this thing to be global. We built it not just for the United States soccer is, you know, the world sport. And we're part of this game plan that we've come up with is as we launch additional digital linear networks, they're not fast channels, these things are switched live like you would in a facility. It's not just a VOD to live kind of workflow. Uh these are active operators running it like it was a, a traditional uh television network.

We can control our regional access both from a geo fencing perspective and, and whatnot. Uh our digital team on the other side that manage the client applications and the distribution, uh, do a very good job of making sure that we have the highest quality signal paths to and from our, our customers. We actually produce the glaza feeds, the primary and backup feeds. Uh go out at 30 megabits, 1080p 5994. So we're, we're ingesting high quality, we're frame rate converting on the things that come in kind of in a, you know, if it comes in 720 or if it comes in 25 or 50i, we standardize all that output for, for distribution. So it's all consistent in the operation efficiencies, you know, because we're in AWS, we can turn it on and off.

If we were in a physical facility running a rack of servers, they're on 24 hours a day. Video card pops. Now you have to RMA one out and then maybe you, you have uh an issue with hardware availability. So how long can that system be down? In our particular case? Our, our model has been build as much automation and get the robots to work for us, right. So any one of our regions, we can redeploy number edge just by pushing a button, we can do the same thing with uh the services as well. So we can pretty much clone those machines and spin them up, you know, uh as as needed.

So what's next? Obviously, there's more digital linear networks coming third in planning mode. Um the, the idea that this is a footprint that we use as a reference uh for the future digital linear platforms that we're gonna build um from a use case perspective is worked out really well. We're also gonna obviously workflow optimization is gonna be another one of those key things like how do we get it? How do we continue to drive the cost down like operationally at the end of the day, we don't wanna destroy ourselves by deploying too much infrastructure and, and being kind of met with that kind of cost.

So we're really looking to optimize and scale out our infrastructure and architecture in a reasonable way. And so being responsible from a financial operations perspective is very key to us because this is how we're gonna drive the additional conversations to spin up these other networks if we're not efficient. And the the case wasn't gonna be proved that we could do it in the cloud efficiently, then this story doesn't happen.

So kind of i'll bring steph back up. All right, thank you, Corey. Sure, appreciate it. Um so not only has the glaza network uh added three new daily shows since they actually launched, uh which kicking it, attacking third and score line, right? They also had roughly 100 live matches over a dozen competitions in just the first five weeks. So, really true. Testament to a great amount of resiliency in, in the systems and what Corey is built here.

Um so just quickly wanting to give a recap here. Oh, sorry. Uh so some key takeaways for you guys build for re redundancy and resiliency. Um the way Corey's system is built multiregional, anything happens with the network in one frame, moving over to another network, right in another region.

Um work and leverage the AWS partner network for economies of scale. They're working with Nimra, they're working with Grass Valley, a lot of different partners involved in the mix iterate, right? Test and iterate your, your ability to scale and build out architectures that you can use globally or you can quickly add new um services or new shows to that's really important and key and then lastly leverage that distributed resource model that global model and get your operations from anywhere and base it again on the talent and not on the location.

All right. So with that, I want to thank Corey Sola Theory and I want to thank Vince for both their time and their insights today. So, um and at AWS here, we're a data driven company. So as such, I would truly appreciate if you go in uh your opinion matters for us to be able to build out additional content for you and uh so there was a survey I think in the mobile app. So I would just please ask that you guys fill out the survey.

Um I do have all of our QR codes up here. Uh so if you want to get in touch with any of us, uh that would be great. I will also leave up here the M and E sessions here at re invent for those who are interested in additional M and E sessions to attend. And I do have the two QR codes up here for those who want to uh get a little more information about either the solutions library uh or that M and E uh free industry digital badge that I mentioned earlier. So with that Corey Vince and I are actually gonna stay down here uh in the front of the floor and we're just get, we'll answer questions um offline and off the video. So, all right. Thank you all very much."