Bundle name - is folder name, where your app (including executable file and all resources) will be stored (Cool Program.app)。建议不要修改bundle name
Bundle display name - is what will be shown on iPhone screen,即当你安装该app到iPhone上显示的name。
注意:Bundle Display name must correspond to Bundle name,即bundle display name和bundle name不能相差太远。
例如bundle name设置为 TheApplication, 而 bundle display name设置为“金瓶梅”,则apple会拒绝你的app。