Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click.
绩效营销是一个综合术语,指的是在完成特定行动时广告商和营销公司获得报酬的在线营销和广告计划; 例如销售,销售或点击。
https://thepma.org/our-work/the-performance-marketing-industry/