TIPS week 2

Did you know that SunGard’s written communication guidelines are largely based on the Associated Press Stylebook? The AP Stylebook is an essential handbook for all writers, journalists, editors and public relations specialists, and provides fundamental guidelines on spelling, grammar, punctuation and usage. Here are some guidelines from the AP Stylebook that we have adopted as best practices for brand SunGard…

 

·         Use American English spellings and grammar conventions in all global content, including emails, blog posts, intranet content etc.

·         Remember your target audience, and use language and messages that resonate with your target audience.

·         Don’t talk in jargon or techno-babble. Use simple language so that your messages are clear and can be understood by most people.

·         Don’t use common adjectives without further explanation. Adjectives should be qualified. If software is “flexible,” “scaleable” and “robust” explain how it is and why this is important.

·         When highlighting SunGard’s perspective about a new product, customer win, new hire, etc., please refrain from using words such as “our”, “us”, etc., and use the “SunGard” name instead. In subsequent uses within the same paragraph, you may use “the company” as an alternative to repeating the SunGard name ad infinitum. Also, refrain from mixing SunGard and “our” in the same sentence; use “SunGard” and “its” instead. For example: This release represents a major step forward and reinforces SunGard’s (not our) commitment to developing a comprehensive partner and shareholder accounting and reporting solution for hedge funds and funds-of-funds.