if you are used to use silent installation for the oracle database software you need to provide additional parameters:
oracle.install.db.BACKUPDBA_GROUP, oracle.install.db.DGDBA_GROUP and oracle.install.db.KMDBA_GROUP
./runInstaller oracle.install.option=INSTALL_DB_SWONLY \
ORACLE_BASE=/data/oracle/product/base \
ORACLE_HOME=/data/oracle/product/base/12.1.0.1 \
UNIX_GROUP_NAME=oinstall \
oracle.install.db.DBA_GROUP=dba \
oracle.install.db.OPER_GROUP=oper \
oracle.install.db.BACKUPDBA_GROUP=dba \
oracle.install.db.DGDBA_GROUP=dba \
oracle.install.db.KMDBA_GROUP=dba \
FROM_LOCATION=../stage/products.xml \
INVENTORY_LOCATION=/data/oracle/oraIventory \
SELECTED_LANGUAGES=en \
oracle.install.db.InstallEdition=EE \
DECLINE_SECURITY_UPDATES=true -silent -ignoreSysPrereqs -ignorePrereq -waitForCompletion
otherwise your installation will fail with
[FATAL] [INS-35341] The installation user is not a member of the following groups: [null, null, null]
CAUSE: The installation user account must be a member of all groups required for installation.
ACTION: Ensure that the installation user is a member of the system privileges operating system groups you selected.