7.business english

one size fits all 一刀切,通用的

There is no one size fits all approach to education.

This kind of one size fits all policy doesn’t work in every situation.

We can keep the main parts of our design the same but tweak them a little to match local tastes.

tweak /twiːk/ 对xxx进行微调

You can tweak these settings a little to get a better result.

He tweaked the plan a bit to make it more practical

They explore the challenges of designing for diverse global markets,dicussing whether a one-size-fits-all approach is the best
strategy.

Designing for global markets isn’t just about beging creative.It’s also about thinking about the business side while coming up with
cool ideas.

Using the same approach everywhere is a good idea.

据他所说，在开始在一个新地方销售之前，有必要通过调研来了解当地的偏好和需求。
According to him,before starting to sell in a new place,it is necesssary to understand local preferences and needs through research.

People have different preferences when it comes to food.
Her preference is for classical music rather than pop music.

Using slides is recommended by him to help explain design choices better.

Fill in the blanks with the proper forms of the given words or phrases.

You can refer to the features of competing products in the local market.

Would you recommend customization for your new market?
local celebrity 当地名人
The local celebrity was invited to attend the opening ceremony of the new store.

giveing instruction 下达指令
use a range of phrases for giving and responding to instructions, and standing your ground

stand your ground坚守立场；坚持己见；不退缩

Even when faced with strong opposition ,she stood her ground and didn’t change her decision.

You need to stand your ground in the negotiation to protect your interests.

Have you ever held different opinions from others?你曾经和别人有过不同意见吗？

member
coworker
colleague
teammate

紧跟咖啡潮流挺有意思的，而且提议在美式咖啡中添加诸如红酒之类的独特风味也很不错。
It’s cool to keep up with coffee trends and proposes adding unique flavours like red wine in an americano.
americano 美式咖啡 英 /əˌmerɪˈkɑːnəʊ/；美 /əˌmerɪˈkænoʊ/

flavours [ˈfleɪvərz] 味道，凤尾，特色，韵味

The dish has a strong spicy flavour. 这道菜有很浓烈的辣味
These ice creams come in different flavours like chocolate,vanilla and strawberry. 这些冰激凌有不同的味道，比如巧克力味、香草味和草莓味
主张在依据潮流做决策之前，先等待获取更多信息。

Believes in waiting for more info before making decisions based on trends.

瑞幸正在用酒给拿铁增添别样风味
Luckin is spicing up lattes with liquor
spice up 增添趣味

That’s just what I mean by diversifying our offerings .It could be a real pick-me-up.
“pick-me-up” 常表示能让人提神、振作起来的事物，比如一杯咖啡、一则好消息等。

我们不应该仅仅基于潮流或大众的选择来做决策。
We shouldn’t make decisions based solely on trends or popular choices.

英 [ˈsəʊlli]，美 [ˈsoʊlli] 仅仅，唯独

作为营销人员，我们可以利用从众行为为自己谋利。
we,as marketers, can use herd behaviour to our advantage.

herd behaviour 从众行为

It can make our marketing more effective,turning many into big fans of our brand.

我们需要在尝试新事物和坚守品牌特性之间保持平衡。
We need to maintain a balance between trying new things and staying true to our brand identity.

stay true to ....对xxx保持忠诚，忠于xxx，坚守xxx
“brand identity” 的意思是 “品牌特性；品牌识别；品牌形象”

we should stay true to our belief nomatter what difficulties we encounter.

An artist should stay true to his or her own style instend of following the trend blindly.

She always stays true to her friends and never betrays them.

A strong brand identity can help a product stand out in the highly competitive market.

The company is working hard to build and maintain its brand identity.

We shouldn’t blindly follow trends ,but we also shouldn’t miss chances to be creative in the market.
Using data to make decisions is essential.

But we also need to think about the downsides.
How do we keep everything clear and handle risks?
Building trust and focusing on quality are crucial.
但我们也需要考虑不利因素。我们如何做到条理清晰并应对风险呢？
建立信任以及关注质量是至关重要的。

jump into new trends 紧跟新潮流；贸然追随新潮流

Some people are always eager to jump into new trends without thinking carefully.

如果在推出新产品的同时，你能够为我们的顾客增加价值，那么我们就应该考虑一下这件事
If you can add value for our customers while introducing new items,then we should think about it.

right away 马上
随着竞争日益激烈，制造商们已打算进行多样化经营并提高产品质量
As competition has increased ,manufactures have intended to diversify and improve quality.

have intended to xxx 已经打算xxx，原本打算。。。。

过度自信以及从众行为削弱了汇率所提供的信号。

Being overconfident as well as herd behaviour weakened the signal which has been provided by the
exchange rate.

weakened the signal 削弱了信号；减弱了信号

interference 英 [ˌɪntəˈfɪərəns]，美 [ˌɪntərˈfɪrəns] 干涉，干预，介入，干扰，扰乱

The interference from other electronic devices weakened the signal of our Wi-Fi.

The bad weather weakened the signal of the radio transmitter.

adapte xx to … 使xxx 适应xxx ，使xxx适应。。。

We need to maintain a balance between keeping the identity of our old start products and adapting them to the market.

提供积极的反馈并表达恰当的感激之情。
Provide positive feedback and appropriate gratitude .

Tips on taking directions and fullfilling tasks 履行，完成

I understand you have some concerns about …

I see your point,Maybe we can start by making small a

The workshop revolves around a discussion regarding a potential candidate for a new position in the team.

In today’s workshop,we will expore the job requirements and responsibilities for the creative director role and
discuss the profiles of three suitable candidates.
Alongside the discussion ,we will highlight relevant business skils.

Overseeing the development of new games. 监督新游戏的开发

pitching new game ideas 推销新游戏创意

what kind of job is being advertised?正在招聘的是什么类型的工作？

Over 10 years in the gaming industry with expertiese in design,art direction and creative direction