医药电商大数据实践

一、项目概述

建立医药电商大数据分析平台采集医药电商的数据、分析电商平台数据、可视化电商平台数据。可以根据医药产品销售和库存管理来提高销售率等等。

二、功能概述

1.流量分析:根据每日、每月、年度分析用户的行为数据,如浏览量、访客数、访问次数、平均访问深度等等
2.经营状态分析。根据月度或年度对销售状态进行统计,统计指标包括下单金额,下单客户,下单量等等
3.大数据可视化系统

三、关键技术

1.Hadoop:分布式计算平台
2.HBase:分布式数据存储数据库
3.Bootstrap:页面搭建框架
4.IQuery:后台交互
5.Echarts:数据可视化

四、系统架构设计

4.1 大数据采集子系统

4.1.1定义

系统以离线批处理方式,推送采集结果数据给大数据分析平台。

4.1.2接口

采集大数据接受的格式、大数据接口定义

五、数据存储设计

5.2数据采集子系统

5.2.1采集用户流量数据

WsSysAgentAccessVo.java采集用户流量数据,实现了Serializable接口。它包含以下属性:
sessionId(String类型):会话ID
userId(Integer类型):登录用户的ID
trackUid(String类型):用户标识
userAgent(String类型):用户UA
referer(String类型):访问的页面地址
数据格式

“WsSysAgentAccessVo [sessionId=xxx, userId=xxx, trackUid=xxx,
userAgent=xxx, referer=xxx]”

package receiveVo;
import java.io.Serializable;
public class WsSysAgentAccessVo implements Serializable {
	    private static final long serialVersionUID = 1L;
private String sessionId;  //会话ID
    private Integer userId;    //登录用户的ID
    private String trackUid;   //用户标识
    private String userAgent;  //用户UA
    private String referer;    //访问的页面地址
    public String getSessionId() {
        return sessionId;
    }
    public void setSessionId(String sessionId) {
        this.sessionId = sessionId;
    }
    public Integer getUserId() {
        return userId;
    }
    public void setUserId(Integer userId) {
        this.userId = userId;
    }
    public String getTrackUid() {
        return trackUid;
    }
    public void setTrackUid(String trackUid) {
        this.trackUid = trackUid;
    }
    public String getUserAgent() {
        return userAgent;
    }
    public void setUserAgent(String userAgent) {
        this.userAgent = userAgent;
    }
    public String getReferer() {
        return referer;
    }
    @Override
    public String toString() {
        return "WsSysAgentAccessVo [sessionId=" + sessionId + ", userId=" + userId + ", trackUid=" + trackUid
                + ", userAgent=" + userAgent + ", referer=" + referer + "]";
    }
    public void setReferer(String referer) {
        this.referer = referer;
    }
}

5.2.2采集用户订单数据

WsOrderVo.java采集用户订单数据,实现了Serializable接口。它包含了以下属性:
orderId(int类型):订单ID
userId(int类型):下单的用户ID
orderNum(String类型):订单编号
payment(Double类型):支付总金额
productTotalAmount(Double类型):订单商品总金额
isCod(String类型):是否货到付款
orderStatus(String类型):订单状态

package receiveVo;
import java.io.Serializable;
public class WsOrderVo implements Serializable{
    private static final long serialVersionUID = 1L;
    private int orderId;               //订单ID
    private int userId;                //下单的用户ID
    private String orderNum;           //订单编号
    private Double payment;            //支付总金额
    private Double productTotalAmount; //订单商品总金额
    private String isCod;              //是否货到付款
    private String orderStatus;        //订单状态
    public WsOrderVo()
        {
        }
        public int getOrderId()
        {
            return orderId;
        }
        public void setOrderId(int orderId)
        {
            this.orderId = orderId;
        }
        public int getUserId()
        {
            return userId;
        }
        public void setUserId(int userId)
        {
            this.userId = userId;
        }
        public String getOrderNum()
        {
            return orderNum;
        }
        public void setOrderNum(String orderNum)
        {
            this.orderNum = orderNum;
        }
        public Double getPayment()
        {
            return payment;
        }
        public void setPayment(Double payment)
        {
            this.payment = payment;
        }
        public Double getProductTotalAmount()
        {
            return productTotalAmount;
        }
        public void setProductTotalAmount(Double productTotalAmount)
        {
            this.productTotalAmount = productTotalAmount;
        }
        public String getIsCod()
        {
            return isCod;
        }
        public void setIsCod(String isCod)
        {
            this.isCod = isCod;
        }
        public String getOrderStatus()
        {
            return orderStatus;
        }
        public void setOrderStatus(String orderStatus)
        {
            this.orderStatus = orderStatus;
        }
        public String toString()
        {
            return (new StringBuilder()).append("WsOrderVo{orderId=").append(orderId).append(", userId=").append(userId).append(", orderNum='").append(orderNum).append('\'').append(", payment=").append(payment).append(", productTotalAmount=").append(productTotalAmount).append(", isCod='").append(isCod).append('\'').append(", orderStatus='").append(orderStatus).append('\'').append('}').toString();
        }
        
}

5.2.3 采集用户订单项数

WsOrderItemVo.java定义采集用户订单项数据,实现了Serializable接口。它包含了以下属性:
orderItemId(int类型):订单项ID
orderId(int类型):订单ID
productId(int类型):商品ID
productUnitPrice(Double类型):商品单价
num(int类型):商品数量

package receiveVo;
import java.io.Serializable;
public class WsOrderItemVo implements Serializable{
    private static final long serialVersionUID = 1L;
     private int orderItemId;          //订单项ID
    private int orderId;              //订单ID
    private int productId;            //商品ID
    private Double productUnitPrice;  //商品单价
    private int num;                  //商品数量
    public WsOrderItemVo()
    {
    }
    public int getOrderItemId()
    {
        return orderItemId;
    }
    public void setOrderItemId(int orderItemId)
    {
        this.orderItemId = orderItemId;
    }
    public int getOrderId()
    {
        return orderId;
    }
    public void setOrderId(int orderId)
    {
        this.orderId = orderId;
    }
    public int getProductId()
    {
        return productId;
    }
    public void setProductId(int productId)
    {
        this.productId = productId;
    }
    public Double getProductUnitPrice()
    {
        return productUnitPrice;
    }
    public void setProductUnitPrice(Double productUnitPrice)
    {
        this.productUnitPrice = productUnitPrice;
    }
    public int getNum()
    {
        return num;
    }
    public void setNum(int num)
    {
        this.num = num;
    }
    public String toString()
    {
        return (new StringBuilder()).append("WsOrderItemVo{orderItemId=").append(orderItemId).append(", orderId=").append(orderId).append(", productId=").append(productId).append(", productUnitPrice=").append(productUnitPrice).append(", num=").append(num).append('}').toString();
    }

}

5.3流量分析及经营状况分析

5.3.1流量分析

WsSysDataResultVo.java定义了流量分析数据。实现了Serializable接口。它包含了以下属性:

reportTime(String类型):时间维度
pageView(int类型):浏览量
userView(int类型):访客数
visitView(int类型):访问次数
visitDepth(float类型):平均访问深度


package hbase.resultVo;
import java.io.Serializable;
public class WsSysDataResultVo implements Serializable{
    private static final long serialVersionUID = 1L;
    //时间维度 
    private String reportTime;
    //浏览量
    private int pageView;
    //访客数
    private int userView;
    //访问次数
    private int visitView;
    //平均访问深度
    private float visitDepth;
    public String getReportTime() {
        return reportTime;
    }
    public void setReportTime(String reportTime) {
        this.reportTime = reportTime;
    }
    public int getPageView() {
        return pageView;
    }
    public void setPageView(int pageView) {
        this.pageView = pageView;
    }
    public int getUserView() {
        return userView;
    }
    public void setUserView(int userView) {
        this.userView = userView;
    }
    public int getVisitView() {
        return visitView;
    }
    public void setVisitView(int visitView) {
        this.visitView = visitView;
    }
    public float getVisitDepth() {
        return visitDepth;
    }
    public void setVisitDepth(float visitDepth) {
        this.visitDepth = visitDepth;
    }
}

5.3.2经营状况分析数据

OrderVo.java定义经营状况分析数据,实现了Serializable接口。它包含了以下属性:
reportTime(String类型):时间维度
orderPriceTotal(Double类型):下单金额
orderProductCount(int类型):下单商品件数
orderCount(int类型):下单数量
orderUserCount(int类型):下单客户数
orderSalePrice(Double类型):客单价

package hbase.resultVo;
import java.io.Serializable;
public class OrderVo implements Serializable{
        private static final long serialVersionUID = 1L;
        private String reportTime;      //时间维度
    private Double orderPriceTotal;  //下单金额
    private int orderProductCount;  //下单商品件数
    private int orderCount;         //下单数量
    private int orderUserCount;     //下单客户数
    private Double orderSalePrice;   //客单价
    public String getReportTime() {
        return reportTime;
    }
    public void setReportTime(String reportTime) {
        this.reportTime = reportTime;
    }
    public Double getOrderPriceTotal() {
        return orderPriceTotal;
    }
    public void setOrderPriceTotal(Double orderPriceTotal) {
        this.orderPriceTotal = orderPriceTotal;
    }
    public int getOrderProductCount() {
        return orderProductCount;
    }
    public void setOrderProductCount(int orderProductCount) {
        this.orderProductCount = orderProductCount;
    }
    public int getOrderCount() {
        return orderCount;
    }
    public void setOrderCount(int orderCount) {
        this.orderCount = orderCount;
    }
    public int getOrderUserCount() {
        return orderUserCount;
    }
    public void setOrderUserCount(int orderUserCount) {
        this.orderUserCount = orderUserCount;
    }
    public Double getOrderSalePrice() {
        return orderSalePrice;
    }
    public void setOrderSalePrice(Double orderSalePrice) {
        this.orderSalePrice = orderSalePrice;
    }
}

5.4数据存储接口

HBaseDAO.java

package hbase.dao;
import java.util.List;
import receiveVo.WsOrderItemVo;
import receiveVo.WsOrderVo;
import receiveVo.WsSysAgentAccessVo;

public interface HBaseDAO {
    //存储流量数据
    public void saveAgentAccessData(List<WsSysAgentAccessVo>list) ;
    //存储订单数据及订单项数据
    public void saveOrderVo(WsOrderVo orderVo, List<WsOrderItemVo>list);
 }

HBaseDAOImp.java

package hbase.dao.imp;

import hbase.dao.HBaseDAO;
import java.io.IOException;
import java.text.SimpleDateFormat;
import java.util.ArrayList;
import java.util.Date;
import java.util.List;
import org.apache.hadoop.conf.Configuration;
import org.apache.hadoop.hbase.client.HConnection;
import org.apache.hadoop.hbase.client.HConnectionManager;
import org.apache.hadoop.hbase.client.HTableInterface;
import org.apache.hadoop.hbase.client.Put;
import receiveVo.WsOrderItemVo;
import receiveVo.WsOrderVo;
import receiveVo.WsSysAgentAccessVo;
import utils.ObjectAndByte;

public class HBaseDAOImp implements HBaseDAO{
    HConnection hTbalePool = null ;
    public HBaseDAOImp()
    {
        Configuration conf = new Configuration();
        String zk_list = "172.30.0.10,172.30.0.11,172.30.0.12" ;
        conf.set("hbase.zookeeper.quorum",zk_list) ;
        try {
            hTbalePool = HConnectionManager.createConnection(conf) ;
        } catch (IOException e) {
            // TODO Auto-generated catch block
            e.printStackTrace();
        }
    }

    @Override
    public void saveAgentAccessData(List<WsSysAgentAccessVo> list) {
        // TODO Auto-generated method stub
        HTableInterface table = null ;
        try {
            table = hTbalePool.getTable("tb_data") ;
            for (WsSysAgentAccessVo vo : list) {
                //行健 :用户类型+当前时间+用户标识
                //用户类型,目前只分析pc端
                String userTypeString = "1";  //1=PC流量,2=WAP流量,3=微信流量
                //当前时间
                Date now = new Date() ; 
                SimpleDateFormat dateFormat = new SimpleDateFormat("yyyyMMddHHmmss") ;//可以方便地修改日期格式
                String timeStr = dateFormat.format( now ) ;    
                String rowkey = userTypeString+"-"+timeStr+"-"+System.currentTimeMillis() ;
                System.out.println("rowkey:"+rowkey) ; 
                Put p = new Put(rowkey.getBytes()) ;
                ObjectAndByte objToByte = new ObjectAndByte() ;
                System.out.println(objToByte.toByteArray(vo)) ; 
                p.add("cf".getBytes(), "wsSysAgentAccessVo".getBytes(), objToByte.toByteArray(vo)) ;
                table.put(p) ;
            }
        }catch (Exception e){
            e.printStackTrace() ;
        }finally{
            try {
                table.close() ;
            } catch (IOException e) {
                e.printStackTrace();
            }
        }
    }

    @Override
    public void saveOrderVo(WsOrderVo orderVo, List<WsOrderItemVo>list) {
        // TODO Auto-generated method stub
        HTableInterface table = null ;
        try {
            int orderProductCount = 0; //订单商品件数
            for (WsOrderItemVo vo1 : list) {
                orderProductCount = orderProductCount + vo1.getNum();
            }
            table = hTbalePool.getTable("tb_order") ;
            //orderStatus 1 货到付款 0 在线支付 只有这两种把
            //当前时间
            Date now = new Date() ; 
            SimpleDateFormat dateFormat = new SimpleDateFormat("yyyyMMddHHmmss") ;//可以方便地修改日期格式
            String timeStr = dateFormat.format( now ) ;    
            String rowkey = timeStr+"-"+System.currentTimeMillis() ;
            System.out.println("rowkey:"+rowkey) ; 
            Put p = new Put(rowkey.getBytes()) ;
            p.add("cf".getBytes(), "orderProductCount".getBytes(), String.valueOf(orderProductCount).getBytes());
            ObjectAndByte objToByte = new ObjectAndByte() ;
            p.add("cf".getBytes(), "wsOrderVo".getBytes(), objToByte.toByteArray(orderVo)) ;
            table.put(p);
        }catch (Exception e){
            e.printStackTrace() ;
        }finally{
            try {
                table.close() ;
            } catch (IOException e) {
                e.printStackTrace() ;
            }
        }
        
        try {
            table = hTbalePool.getTable("tb_orderItem") ;
            int i = list.size();
            for (WsOrderItemVo vo : list) {
                String rowkey = String.valueOf(vo.getOrderId()) + "_" +  i;
                System.out.println("rowkey:"+rowkey) ;
                Put p = new Put(rowkey.getBytes()) ;
                ObjectAndByte objToByte = new ObjectAndByte() ;
                p.add("cf".getBytes(), "wsOrderItemVo".getBytes(), objToByte.toByteArray(vo)) ;
                i++;
                table.put(p);
            }
        }catch (Exception e){
            e.printStackTrace() ;
        }finally{
            try {
                table.close() ;
            } catch (IOException e) {
                e.printStackTrace() ;
            }
        }
    }
    
    public static void main(String[] args) {
        HBaseDAO dao = new HBaseDAOImp();
        //测试存储流量数据
        List<WsSysAgentAccessVo> list = new ArrayList<WsSysAgentAccessVo>() ;
        int i = 20 ;
        int type = 1 ;
        while (i > 0) {
            WsSysAgentAccessVo vo = new WsSysAgentAccessVo() ;
            vo.setSessionId("000000"+i) ;
            vo.setUserId(1867500+i) ;
            vo.setTrackUid("111100"+i);
            vo.setUserAgent(String.valueOf(type)) ;
            vo.setReferer("www.baidu.com"+i);
            i--;
            list.add(vo);
        }
        dao.saveAgentAccessData(list) ;
        
        //测试存储订单数据
//        List<WsOrderVo> list1 = new ArrayList<WsOrderVo>() ;
//        int i = 20 ;
//        while (i > 0) {
//            WsOrderVo vo = new WsOrderVo() ;
//            vo.setOrderId(20170829);
//            vo.setUserId(1867500) ;
//            vo.setOrderNum("111100"+i) ;
//            vo.setPayment(18.50) ;
//            vo.setProductTotalAmount(128.6) ;
//            vo.setIsCod("1") ;
//            vo.setOrderStatus(String.valueOf(i%3)) ;
//            i-- ;
//            list.add(vo) ;
//        }
//        dao.saveOrderData(list) ;
        
        //测试存储订单项数据
//        List<WsOrderItemVo> list = new ArrayList<WsOrderItemVo>() ;
//        int i = 10;
//        while(i > 0){
//            WsOrderItemVo vo = new WsOrderItemVo() ; 
//            vo.setOrderId(i);
//            vo.setNum(10+i);
//            vo.setOrderItemId(100+i);
//            vo.setProductId(100000+i);
//            vo.setProductUnitPrice(99.0);
//            i-- ;
//            list.add(vo) ;
//        }
//        dao.saveOrderItemData(list);
        
        System.err.println("save successful !");
    }
}

六、相关数据

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