在全球化日益加速的今天，跨境电商已成为众多企业寻求新增长点的重要途径。然而，跨境电商业务的复杂性、多变性和对信息的高效性要求，使得传统的手工操作和数据采集方式难以满足企业的需求。在这样的背景下，阿里巴巴的item_get API接口应运而生，成为跨境电商企业提升业务效率、优化运营管理的利器。
一、item_get API接口概述
item_get API接口是阿里巴巴开放平台提供的一项服务，旨在帮助商家快速、准确地获取商品信息。通过调用该接口，商家可以实时获取商品的标题、价格、库存、描述等详细信息，为后续的营销、采购、库存管理等决策提供有力支持。
与传统的数据采集方式相比，item_get API接口具有以下优势：
- 高效性：API接口采用自动化、批量化的数据抓取方式，大大提高了数据采集的效率。
- 准确性：接口返回的数据经过阿里巴巴平台的严格审核和验证，确保了数据的准确性和可靠性。
- 实时性：API接口能够实时获取商品信息，确保商家能够及时了解市场动态和竞争态势。
alibaba.item_get
公共参数
请求地址: https://api-gw.xxxxx.cn/alibaba/item_get
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=60840463360
参数说明：num_iid:商品ID
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| num_iid | Bigint | 0 | 60840463360 | 商品ID |
| title | String | 0 | 穿上灰色男士日常都市步行鞋 | 商品标题 |
| desc_short | String | 0 | 商品简介 | |
| price | String | 0 | 47.70 | 价格 |
| nick | String | 0 | cn1522808546pkux | 掌柜昵称 |
| num | String | 0 | 999 | |
| min_num | String | 0 | 2 | |
| detail_url | String | 0 | https://www.alibaba.com/product-detail/Reebaby-Hot-Sell-Group-0-with_60840463360.html | 商品链接 |
| pic_url | String | 0 | //sc01.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg | 商品图片 |
| desc | String | 0 | ||
| item_imgs | Mix | 0 | [{"url": "//sc02.alicdn.com/kf/HTB1ta_basfrK1RjSszcq6xGGFXaA/China-Factory-Outdoor-Driving-Casual-Shoes-Men.jpg"}] | 商品图片列表 |
| props_name | String | 0 | "191288010:-1:颜色:海军;191288010:3331185:颜色:白色; | 商品属性名 |
| prop_imgs | Mix | 0 | {"prop_img": ["properties": "191288010:3851110","url": "//sc01.alicdn.com/kf/HTB1CnsUasfrK1Rjy1Xdq6yemFXag.jpg_250x250.jpg"]} | 商品属性图片列表 |
| props | Mix | 0 | {"name": "产地","value": "中国"} | 属性 |
| skus | Mix | 0 | {sku [[]]} | 商品规格信息列表 |
| priceRange | Mix | 0 | [2,47.7] | 价格区间 |
| props_list | Mix | 0 | ["191288010:-1": "颜色:海军"] | 商品属性列表 |
返回数据示例
{
"item": {
"num_iid": "60840463360",
"title": "日常城市步行鞋",
"desc_short": "",
"price": "47.70",
"nick": "cn1522808546pkux",
"num": 9999,
"min_num": 2,
"detail_url": "https://www.alibaba.com/product-detail/Reebaby-Hot-Sell-Group-0-with_60840463360.html",
"pic_url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg",
"desc": "\r\n<p> <img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></p>\n<noscript><img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"></noscript>\r\n<img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-1.661759a2bed75&p=1778786405&k=i_key&t=1712806310\" style=\"display:none\" />",
"item_imgs": [
{
"url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1S8U6avfsK1RjSszbq6AqBXXaz.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1LQA6apzsK1Rjy1Xbq6xOaFXak.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1p8o8as_vK1Rjy0Foq6xIxVXaJ.jpg"
}
],
"video_url": "https://vod-icbu.alicdn.com/tB9FoF3YV1bEOMabUBf/fZIVRRvvNNNgnrI7rOB%40%40sd.mp4?biz=video-aa9c5799b9a56760&t=213e98df17128063069303931eb036&w=896&h=896&e=sd&b=icbu_video&p=*_icbu_vod_publish&tr=mp4-264-sd&iss=false&v=aliyun_v0",
"props_name": "191288010:-1:颜色:海军;191288010:3331185:颜色:白色;191288010:3851110:颜色:紫色;191288010:3327837:颜色:黑色;191288010:3483425:颜色:灰色;191288010:-2:颜色:油橄榄;191288010:3328925:颜色:粉红色;214524521:28393:鞋子尺寸:44;214524521:28389:鞋子尺寸:40;214524521:28388:鞋子尺寸:38;214524521:28395:鞋子尺寸:46;214524521:28390:鞋子尺寸:41;214524521:28391:鞋子尺寸:42;214524521:29542:鞋子尺寸:37;214524521:28394:鞋子尺寸:45;214524521:28392:鞋子尺寸:43;214524521:190000792:鞋子尺寸:39;214524521:190000791:鞋子尺寸:35;214524521:190000105:鞋子尺寸:36",
"prop_imgs": {
"prop_img": [
{
"properties": "191288010:3327837",
"url": "https://sc04.alicdn.com/kf/HTB1ZEZYasrrK1Rjy1zeq6xalFXai.jpg"
},
{
"properties": "191288010:3328925",
"url": "https://sc04.alicdn.com/kf/HTB1unN9azLuK1Rjy0Fhq6xpdFXaw.jpg"
},
{
"properties": "191288010:3331185",
"url": "https://sc04.alicdn.com/kf/HTB1ZUZYasrrK1Rjy1zeq6xalFXax.jpg"
},
{
"properties": "191288010:3483425",
"url": "https://sc04.alicdn.com/kf/HTB1bqkTayHrK1Rjy0Flq6AsaFXae.jpg"
},
{
"properties": "191288010:3851110",
"url": "https://sc04.alicdn.com/kf/HTB1CnsUasfrK1Rjy1Xdq6yemFXag.jpg"
},
{
"properties": "191288010:-1",
"url": "https://sc04.alicdn.com/kf/HTB1.BsOasvrK1Rjy0Feq6ATmVXaD.jpg"
},
{
"properties": "191288010:-2",
"url": "https://sc04.alicdn.com/kf/HTB1HpIUaDHuK1RkSndVq6xVwpXal.jpg"
}
]
},
"props": [
{
"name": "产地",
"value": "中国"
},
{
"name": "品牌名称",
"value": "HOTPOTATO"
},
{
"name": "型号",
"value": "G2"
},
{
"name": "中底材料",
"value": "EVA"
},
{
"name": "外底材料",
"value": "橡胶"
},
{
"name": "衬里材料",
"value": "网格"
},
{
"name": "性别",
"value": "男人"
},
{
"name": "性别",
"value": "男人"
},
{
"name": "鞋面材料",
"value": "飞行针织尼龙+TPU"
},
{
"name": "布料",
"value": "飞边针织"
},
{
"name": "关键词",
"value": "时尚轻鞋"
},
{
"name": "类型",
"value": "休闲女式平底鞋"
},
{
"name": "特色",
"value": "重量轻"
},
{
"name": "MOQ",
"value": "60 Pairs"
}
],
"skus": {
"sku": [
{
"price": "47.70",
"properties": "191288010:-1;214524521:28393",
"properties_name": "191288010:-1:颜色:海军;214524521:28393:鞋子尺寸:44",
"quantity": "999",
"sku_id": 274257648
},
{
"price": "47.70",
"properties": "191288010:-1;214524521:28389",
"properties_name": "191288010:-1:颜色:海军;214524521:28389:鞋子尺寸:40",
"quantity": "999",
"sku_id": 274257644
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28388",
"properties_name": "191288010:3331185:颜色:白色;214524521:28388:鞋子尺寸:38",
"quantity": "999",
"sku_id": 11485006210
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28395",
"properties_name": "191288010:3851110:颜色:紫色;214524521:28395:鞋子尺寸:46",
"quantity": "999",
"sku_id": 274257682
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28390",
"properties_name": "191288010:3327837:颜色:黑色;214524521:28390:鞋子尺寸:41",
"quantity": "999",
"sku_id": 274257637
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:28391",
"properties_name": "191288010:3483425:颜色:灰色;214524521:28391:鞋子尺寸:42",
"quantity": "999",
"sku_id": 268870709
},
二、item_get API接口在跨境电商中的应用
- 商品信息采集与更新
在跨境电商中，商品信息的采集与更新是业务运营的基础。商家需要定期或实时地获取商品信息，以便制定营销策略、优化库存管理、提升客户体验等。item_get API接口提供了便捷的商品信息采集方式，商家只需调用接口并传入相应的参数，即可获取所需的商品信息。同时，接口还支持定时更新功能，确保商家能够随时获取最新的商品信息。
- 自动化数据分析与决策支持
item_get API接口返回的商品信息不仅包含基本的属性数据，还可以根据商家的需求返回更丰富的结构化数据。这些数据可以被用于自动化的数据分析，帮助商家洞察市场趋势、竞争对手动态以及客户需求。基于这些数据，商家可以制定更加精准的营销策略、优化库存结构、调整价格策略等，从而提升业务效率和盈利能力。
- 个性化推荐与精准营销
通过item_get API接口获取的商品信息，商家可以深入了解商品的特性、受众群体以及市场需求。基于这些信息，商家可以开展个性化的推荐和精准营销活动，将合适的商品推荐给潜在的客户群体，提高转化率和客户满意度。同时，商家还可以根据客户的购买历史和偏好，制定个性化的营销策略，提升客户粘性和忠诚度。
三、item_get API接口对跨境电商业务效率的提升
- 减少人工操作成本
传统的商品信息采集和更新方式往往依赖于人工操作，这不仅效率低下且容易出错。而item_get API接口的自动化数据采集功能，大大减少了人工操作的成本和错误率，使商家能够将更多精力投入到核心业务中。
- 提升数据准确性和可靠性
API接口返回的数据经过阿里巴巴平台的严格审核和验证，确保了数据的准确性和可靠性。这使得商家能够基于准确的数据制定决策，避免了因数据错误而导致的风险。
- 实时掌握市场动态
item_get API接口的实时性特点使商家能够随时获取最新的商品信息和市场动态。这有助于商家及时调整策略、应对市场变化，抓住商机并提升竞争力。
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