在电商行业中,数据是驱动决策的关键因素。阿里巴巴中国站的关键字搜索API,为商家和开发者提供了一个全新的视角,让我们能够更深入地了解市场需求、用户行为以及商品趋势。本文将深入探讨这一API的返回值,并揭示其背后的商业价值。
阿里巴巴中国站的关键字搜索API,允许商家和开发者根据用户输入的关键词,在平台上搜索相应的商品信息。通过这一API,我们可以实时获取到符合关键词条件的商品列表,以及商品的详细信息,如商品ID、名称、描述、价格等。这些数据不仅为我们提供了丰富的市场信息,还为我们制定电商策略提供了有力的支持。
1688.item_search
公共参数
名称 | 类型 | 必须 | 描述 |
---|---|---|---|
key | String | 是 | 调用key(必须以GET方式拼接在URL中) |
secret | String | 是 | 调用密钥 |
api_name | String | 是 | API接口名称(包括在请求地址中)[item_search,item_get,item_search_shop等] |
cache | String | 否 | [yes,no]默认yes,将调用缓存的数据,速度比较快 |
result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式,默认为json,jsonu输出的内容中文可以直接阅读 |
lang | String | 否 | [cn,en,ru]翻译语言,默认cn简体中文 |
version | String | 否 | API版本 |
请求参数
请求参数:q=女装&start_price=0&end_price=0&page=1&cat=0&discount_only=&sort=&page_size=40&seller_info=no&nick=&seller_info=&nick=&ppath=&imgid=&filter=
参数说明:q:搜索关键字
sort:排序[bid,_bid,_sale,_credit]
(bid:总价,sale:销量,credit信用,加_前缀为从大到小排序)
page:页数 page_size:每页宝贝数量,默认40
响应参数
Version: Date:
名称 | 类型 | 必须 | 示例值 | 描述 |
---|---|---|---|---|
items | items[] | 0 | 按关键字搜索商品 |
响应示例
"items": {
"page": "1",
"real_total_results": 1900,
"total_results": 1900,
"page_size": 19,
"pagecount": 100,
"item": [
{
"title": "2019 wish 跨境秋季欧美爆板女装连衣裙 修身显瘦长款花朵吊带裙",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/636/393/14247393636_846235425.jpg",
"promotion_price": "17.00",
"price": "17.00",
"sales": 7000,
"num_iid": "45566582412",
"tag_percent": "58.6%",
"area": "广州市",
"detail_url": "https://detail.1688.com/offer/45566582412.html"
},
{
"title": "连衣裙女2021春夏新款系带泡泡袖显瘦收腰碎花短裙外贸女装批发",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/854/650/22828056458_1179464981.jpg",
"promotion_price": "17.00",
"price": "17.00",
"sales": 140000,
"num_iid": "631485240015",
"tag_percent": "25.5%",
"area": "普宁市",
"detail_url": "https://detail.1688.com/offer/631485240015.html"
},
{
"title": "跨境电商ebay热卖欧美女装性感手工钩织流苏休闲套装泳装罩衫 5星",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/875/994/16281499578_212653647.jpg",
"promotion_price": "50.00",
"price": "50.00",
"sales": 5000,
"num_iid": "619158432168",
"tag_percent": "52%",
"area": "晋江市",
"detail_url": "https://detail.1688.com/offer/619158432168.html"
},
{
"title": "2021亚马逊跨境欧美春夏女装亚马逊宽松纯色印花无袖休闲套装现货",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01KeBeft1fDgDqEAbLX_!!1795473973-0-cib.jpg",
"promotion_price": "42.00",
"price": "42.00",
"sales": 50000,
"num_iid": "635637669426",
"tag_percent": "50.7%",
"area": "广州市",
"detail_url": "https://detail.1688.com/offer/635637669426.html"
},
{
"title": "2021欧美春夏女装亚马逊独立站wish新品女透明网纱印花性感两件套",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01jErYe826CIe9HUGim_!!6000000007625-0-cib.jpg",
"promotion_price": "37.00",
"price": "37.00",
"sales": 20000,
"num_iid": "635021107526",
"tag_percent": "40.9%",
"area": "广州市",
"detail_url": "https://detail.1688.com/offer/635021107526.html"
},
{
"title": "实拍韩国2021夏季新款女装韩版宽松几何印花短袖T恤女豹纹休闲裤",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01vVsWfj222u4XacESW_!!2206515787063-0-cib.jpg",
"promotion_price": "34.30",
"price": "34.30",
"sales": 4000,
"num_iid": "637815988990",
"tag_percent": "6.4%",
"area": "广州市",
"detail_url": "https://detail.1688.com/offer/637815988990.html"
},
{
"title": "欧美风2020秋冬女装新款性感修身小背心高腰包臀阔腿裤休闲套装女",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/282/083/21871380282_1453572700.jpg",
"promotion_price": "59.90",
"price": "59.90",
"sales": 9000,
"num_iid": "629900610899",
"tag_percent": "40%",
"area": "广州市",
"detail_url": "https://detail.1688.com/offer/629900610899.html"
},
{
"title": "连衣裙女2021春夏新款女装长袖小碎花中长款打底裙两件套现货",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/902/061/23571160209_11863035.jpg",
"promotion_price": "35.00",
"price": "35.00",
"sales": 60,
"num_iid": "634431267098",
"tag_percent": "26.3%",
"area": "东莞市",
"detail_url": "https://detail.1688.com/offer/634431267098.html"
},
{
"title": "X3897跨境新品速卖通亚马逊wish时尚欧美休闲女装针织无袖连体裤",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/621/724/23478427126_892403295.jpg",
"promotion_price": "36.00",
"price": "36.00",
"sales": 3000,
"num_iid": "633528105461",
"tag_percent": "52.5%",
"area": "广州市",
"detail_url": "https://detail.1688.com/offer/633528105461.html"
},
{
"title": "现货 A8327 欧美女装 2021 春夏纯色多色长袖短裤运动休闲套装",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01wT5fne1OR6Myiyev6_!!4019511701-0-cib.jpg",
"promotion_price": "40.00",
"price": "40.00",
"sales": 3000,
"num_iid": "638597250778",
"tag_percent": "51.4%",
"area": "广州市",
"detail_url": "https://detail.1688.com/offer/638597250778.html"
},
{
"title": "2021年毛衣女网红韩版女装春季短袖t恤女秋中袖打底针织衫泡泡袖",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01j8ugIs1a2caa5B5wM_!!3249173272-0-cib.jpg",
"promotion_price": "26.00",
"price": "26.00",
"sales": 40000,
"num_iid": "638033144991",
"tag_percent": "13.3%",
"area": "东莞市",
"detail_url": "https://detail.1688.com/offer/638033144991.html"
},
{
"title": "S936欧美女装时尚印花比基尼绑带罩衫三件套连衣裙",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01iCuTMR1D7tzQjEA9t_!!2209219760170-0-cib.jpg",
"promotion_price": "44.00",
"price": "44.00",
"sales": 4000,
"num_iid": "638197893788",
"tag_percent": "51.2%",
"area": "泉州市",
"detail_url": "https://detail.1688.com/offer/638197893788.html"
},
{
"title": "2020亚马逊秋季爆款女装礼服 欧美跨境单肩披肩连体裤一件代发",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/811/548/15617845118_1268699109.jpg",
"promotion_price": "57.00",
"price": "57.00",
"sales": 5000,
"num_iid": "569999372751",
"tag_percent": "45.1%",
"area": "深圳市",
"detail_url": "https://detail.1688.com/offer/569999372751.html"
二、API返回值的探索
1.商品信息的丰富性
通过关键字搜索API,我们可以获取到详细的商品信息。这些信息包括商品的基本属性(如价格、规格、材质等)、销售数据(如销量、评价等)以及供应商信息。这些数据的丰富性使得我们能够更全面地了解商品的特性和市场状况,为商品的选择和推广提供有力支持。
2.实时性与准确性
关键字搜索API的实时性和准确性是其最大的优势之一。通过这一API,我们可以实时获取到最新的商品信息,确保数据的时效性和准确性。这对于电商行业来说至关重要,因为市场变化迅速,只有及时准确地掌握数据,才能做出正确的决策。
3.用户行为的洞察
通过分析关键字搜索API的返回值,我们还可以洞察到用户的搜索行为和偏好。例如,通过分析用户的搜索关键词和搜索结果,我们可以了解用户对某一类商品的关注度和需求情况。这些数据可以帮助我们更准确地把握市场趋势和用户需求,为商品的开发和推广提供有力支持。
三、数据驱动的电商决策新视角
1.精准营销
通过分析关键字搜索API的返回值,我们可以了解到哪些商品更受用户欢迎,哪些关键词的搜索量更高。这些数据可以帮助我们制定更加精准的营销策略,如针对热门商品进行重点推广、针对高搜索量的关键词进行优化等。这样不仅可以提高营销效果,还可以降低营销成本。
2.库存管理
通过分析商品的销售数据和库存情况,我们可以预测未来的销售趋势,并据此制定库存计划。这有助于我们避免库存积压或断货的情况发生,确保商品的供应稳定。
3.产品优化
通过分析用户的搜索行为和偏好,我们可以了解用户对商品的需求和期望。这些数据可以帮助我们优化产品的设计和功能,使其更符合用户的需求和期望。同时,我们还可以根据用户的反馈和评价,不断改进和优化产品,提高产品的质量和竞争力。