ridge & lasso
http://www.science.smith.edu/~jcrouser/SDS293/labs/2016/lab10/Lab%2010%20-%20Ridge%20Regression%20and%20the%20Lasso%20in%20Python.pdf
ridge & lasso
http://www.science.smith.edu/~jcrouser/SDS293/labs/2016/lab10/Lab%2010%20-%20Ridge%20Regression%20and%20the%20Lasso%20in%20Python.pdf