用户画像 / 人物画像 (Word Cloud)
A book: http://static.mrfeinberg.com/bv_ch03.pdf
A general description on algorithm: http://stackoverflow.com/questions/342687/algorithm-to-implement-a-word-cloud-like-wordle
A sample: https://tagul.com/,http://www.symboltech.com/bigdata.html,http://www.woshipm.com/pmd/107919.html