Cookie name Time to live Type Purpose
__utma 24 months first-party Stores domain and visitor identifiers
For example, unique ID, timestamp of initial visit, number of sessions to date
__utmb Session first-party Stores session identifiers
Changes to identify each unique session
__utmc Session first-party Stores session identifiers
Expires after 30 minutes of inactivity
__utmk Session first-party Used for quality control
Checks data integrity when using the _link() and
_linkByPost() functions
__utmv 24 months first-party Stores custom label
For example, customer, subscriber, registered user
__utmz 6 months first-party Stores campaign variables
For example, referrer, keyword (if search engine), medium
type (CPC, organic, banner, e-mail)