This documentation centre is for those that are developing Maven plugins. This might be for your own build, or as an accompaniment to your third party tool.
What is a Mojo? A mojo is a Maven plain Old Java Object. Each mojo is an executable goal in Maven, and a plugin is a distribution of one or more related mojos.
http://maven.apache.org/plugin-developers/index.html
1. Name your plugin.
<yourplugin>-maven-plugin is recommended. As for the "maven-<yourplugin>-plugin" is reserved naming pattern for official Apache Maven plugins maintained by the Apache Maven team with groupId org.apache.maven.plugins. Using this naming pattern is an infringement of the Apache Maven Trademark.