public override void TouchesBegan (NSSet touches, UIEvent evt)
{
base.TouchesBegan (touches, evt);
UITouch touch = touches.AnyObject as UITouch;
if (this.imageView.Frame.Contains (touch.LocationInView(this.ContentView)) )
{
var model=this.DataContext as ProductCellModel;
model.GoAddTimerViewModelCommand.Execute();
}
}