http://www.cnblogs.com/pinnasky/archive/2012/09/11/2680264.html
*_bin: 表示的是binary case sensitive collation,也就是说是区分大小写的
*_cs: case sensitive collation,区分大小写
*_ci: case insensitive collation,不区分大小写
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# Start binary collation example
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mysql> create table case_bin_test (word VARCHAR(10)) CHARACTER SET latin1 COLLATE latin1_bin;
Query OK, 0 rows affected (0.02 sec)
mysql> INSERT INTO case_bin_test VALUES ('Frank'),('Google'),('froogle'),('flickr'),('FlicKr');
Query OK, 5 rows affected (0.00 sec)
Records: 5 Duplicates: 0 Warnings: 0