js 大卫三角形_大卫和两个巨人,史诗般的《堡垒之夜》对苹果和谷歌的诉讼

js 大卫三角形

The wildly popular game boasts hundreds of millions of downloads for iOS and Android. The companies removed the games for violating their policies and guidelines by allowing players to purchase in-game currency through Fortnite directly without using Apple and Google’s payment platforms. It’s fair to note that Fortnite provided the option to pay with Google and Apple’s payment gateways or alternatively their direct in App payment gateway.

吨他广受欢迎的游戏拥有数以亿计的下载iOS和Android的。 两家公司删除了游戏,因为它们违反了政策和准则,允许玩家直接通过Fortnite购买游戏内货币,而无需使用Apple和Google的支付平台。 值得一提的是,Fortnite提供了使用Google和Apple的支付网关或直接在App支付网关中进行支付的选项。

Epic Games hit back hard with a lawsuit and a smear campaign. Epics complaint extended 60 pages outlining its grievances with the tech companies. Apple and Google currently take a 30% cut from all in-App sales, which considering it’s only facilitating payments is egregious, and they can get away with it because they own the App marketplace. It’s a top of the market gated choke point for all of the software developers that create applications for mobile, and Apple and Google are the bouncers. In other words, since Apple and Google make the hardware and operating systems within the hardware, they can determine who passes.

Epic Games通过诉讼和涂片运动来反击。 Epics投诉书扩展了60页,概述了其对科技公司的不满。 苹果和谷歌目前从所有应用程序内销售中削减了30%,他们认为这只是便利付款而已,而且由于他们拥有应用程序市场,他们可以摆脱这种情况。 对于所有为移动设备创建应用程序的软件开发人员来说,这是市场的主要瓶颈。 换句话说,由于Apple和Google在硬件中制造硬件和操作系统,因此他们可以确定谁通过。

为什么如此重要 (Why it’s Significant)

This comes amid a historic Congressional antitrust hearing on big tech, of which both Apple CEO Tim Cook and Google CEO Sundar Pichai were compelled to testify due to numerous complaints about their business practices.

这是在历史悠久的国会关于大型技术的反托拉斯听证会之前,苹果首席执行官蒂姆·库克和谷歌首席执行官桑达尔·皮查伊都因其商业行为的众多投诉而被迫作证。

While Apple and Google have a combined market capitalization of over $3 Trillion Epic Games lawsuit isn’t a lost cause. They have Christine Varney in their corner, who was a former assistant US attorney general in the Department of Justice’s antitrust division during the Obama administration. They also have Kathrine Forrest, who served as the US district judge for SDNY as well as being a deputy in the DOJ’s antitrust division — Both are currently under the employment of the prestigious law firm, Cravath, Swaine & Moore LLP. Attorney’s like Varney and Forrest do not step into the ring if they do not think they have a viable case. It’s also fair to note that Sony has a sizable stake in Epic Games. Epic Games is worth over $17 Billion, it has enough to mount a strong legal defense for a sustained period against giants like Apple and Google.

尽管苹果和谷歌的市值合计超过3万亿美元,但史诗游戏诉讼并非白白浪费。 他们的角落里有克里斯汀·瓦尼(Christine Varney),他曾在奥巴马政府期间担任司法部反托拉斯司的美国助理总检察长。 他们还拥有Kathrine Forrest,他曾担任SDNY的美国地区法官以及DOJ的反托拉斯部门的代理人-两者目前都由著名的律师事务所Cravath,Swaine&Moore LLP雇用。 像Varney和Forrest这样的律师,如果认为自己的案子不可行,也不会介入。 值得一提的是,索尼在Epic Games中拥有相当大的股份。 Epic Games的市值超过170亿美元,足以为苹果和谷歌等巨头提供持续的强有力的法律辩护。

互联网React (The Internet Reacts)

Epic Games also launched an aggressive PR campaign to stir the pot further, with in-form gamer style trolling. The company parodied Apple's iconic 1984 Ad and portrayed Apple as the dystopian authoritarian villain. They then poked at Google’s “Don’t Be Evil” slogan, stating that it has clearly “relegated its motto to nearly an afterthought.” — To which Google’s executives likely joked amongst themselves, “we’re not being evil, we’re just being greedy”. The hashtag #FreeFortnite also started trending on social media. Players reacted towards the lawsuit in mixed fashion. Members of the esports collective FaZe Clan noted the negatives of the ban on mobile devices prior to the launch of Fortnite’s Season 4. One of the FaZe Clan collective’s members FaZe Jarvis was permanently banned from Fortnite last year which might have hurt Epic’s chances of gathering further public support from its community as these leaderboard players are able to set narratives with their large social media followings.

Epic Games还发起了一项激进的PR活动,以形式上严谨的玩家风格进行大肆宣传。 该公司嘲讽了苹果公司的标志性1984广告,并将苹果公司描绘成反乌托邦专制恶棍。 然后,他们嘲笑谷歌的“不要作恶”的口号,指出谷歌显然已“将座右铭降为事后考虑”。 Google的高管们可能会开玩笑说:“我们不是邪恶的,我们只是贪婪的”。 #FreeFortnite标签也开始在社交媒体上流行。 玩家对诉讼的React是混合的。 电子竞技集体FaZe Clan的成员指出了Fortnite第4季发布之前禁止移动设备的负面影响。去年,FaZe Clan集体成员之一FaZe Jarvis被永久禁止进入Fortnite,这可能会损害Epic进一步集会的机会这些排行榜参与者能够利用他们的大型社交媒体追随者进行叙事,从而获得社区的公众支持。

The esports and online game streaming market is set to be worth well over $100 Billion by 2030.

到2030年,电竞和在线游戏流媒体市场规模将超过1000亿美元。

最终观点 (Final Perspective)

While we would speculate this lawsuit will likely end in settlement to avoid further regulatory scrutiny, we would also speculate that the App store taxes on developers will likely come down as well. This could potentially become a class-action lawsuit with multiple plaintiffs such as IAC’s Match Group’s Tinder, who also voiced support for Epic Games legal action.

尽管我们推测此诉讼可能会在和解中终止,以避免进一步的监管审查,但我们还推测,对开发商的应用商店税也可能会降低。 这可能成为与多个原告一起的集体诉讼,例如IAC的Match Group的Tinder,他们也表示支持Epic Games的法律诉讼。

We will be providing more details and further analysis as the story continues to unfold.

随着故事的不断发展,我们将提供更多细节和进一步分析。

Brookfield Brief is a weekly newsletter covering the most relevant stories in business and tech news.

Brookfield Brief是每周简讯,涵盖商业和科技新闻中最相关的故事。

Like our stuff? Subscribe here for free. Every Monday direct to your inbox.

喜欢我们的东西吗? 在这里免费订阅 。 每个星期一直接到您的收件箱。

翻译自: https://medium.com/swlh/david-and-two-goliaths-epic-games-fortnite-lawsuit-against-apple-and-google-8a2876d523be

js 大卫三角形

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