The latest Apple Watch, announced last week, is an iterative improvement over an already industry-leading smartwatch. It includes a blood oxygen sensor, on top of the host of other fitness sensors previous generations already included, and it pairs with a new Fitness+ service that aims to compete with Peloton’s popular memberships.
吨他最新的Apple关注,上周宣布,已经结束已经领先业界的SmartWatch的迭代改进。 它包括一个血氧传感器,它已经包含在先前几代其他健身传感器中,并且还与一项旨在与Peloton受欢迎的会员资格竞争的新Fitness +服务配套。
Google, meanwhile, may as well not exist in the wearables market. In terms of units shipped, watches running Google’s Wear OS are outpaced by Apple, Samsung, and even Garmin. The most widely recommended smartwatches for Android users carry the oft-maligned Samsung Bixby voice assistant instead of Google Assistant. And Google has stopped making its own watches entirely.
与此同时,谷歌可能也不会在宽E阿拉布尔市场存在。 在出货量方面,运行谷歌Wear OS的手表超过了苹果,三星甚至Garmin 。 最受Android用户推荐的智能手表带有经常使用的Samsung Bixby语音助手,而不是Google Assistant。 谷歌已经完全停止制造自己的手表了。
So, why can’t I, an Android user, just buy Apple’s watch instead?
那么,为什么我这个Android用户不能只买苹果的手表呢?
While most non-Apple watches can work with iPhones with limited functionality, it is not possible to set up an Apple Watch without an iPhone. Even the LTE models of the Apple Watch — which can operate as standalone devices when you leave your phone behind — need an iPhone for initial setup. A complicated SIM swap workaround could let Android users set up the Apple Watch with a friend’s iPhone, but it will never pair directly with the Android phone. It doesn’t work with Android, in that case, so much as it works next to Android.
尽管大多数非Apple手表均可与功能受限的iPhone配合使用,但没有iPhone却无法设置Apple Watch 。 甚至Apple Watch的LTE型号(当您将手机放在手边时都可以作为独立设备运行)也需要iPhone进行初始设置。 复杂的SIM交换解决方法可以让Android用户使用朋友的iPhone设置Apple Watch,但绝不能与Android手机直接配对。 在这种情况下,它不能与Android一起使用,因为它可以在Android旁边使用。
Apple makes other devices that, unlike the Apple Watch, do play nicely with other companies’ hardware. AirPods, for example, can connect to Android devices just fine. I use a Windows computer, Android phone, and iPad in tandem without significant issues. The Apple Watch is the exception. Why? Because an Android-incompatible Watch, especially when paired with Apple’s relatively affordable iPhone SE, makes Apple’s other products more appealing.
苹果公司生产的其他设备与苹果手表不同,可以很好地与其他公司的硬件配合使用。 例如,AirPods可以很好地连接到Android设备。 我可以串联使用Windows计算机,Android手机和iPad,而不会遇到重大问题。 Apple Watch是个例外。 为什么? 因为与Android不兼容的手表(尤其是与苹果相对便宜的iPhone SE搭配使用)使苹果的其他产品更具吸引力。
Part of this has to do with price. Say someone is in the market for a new phone, and they’ve been noodling the idea of picking up a smartwatch as well. An iPhone SE and an Apple Watch 6 cost $800 together (and cheaper versions of the Apple Watch can shave more off that total), while decent Samsung phones alone can push $700, and the Galaxy Watch 3, arguably one of the best Android-compatible smartwatches on the market, costs $400.
这部分与价格有关。 假设有人在市场上购买新手机,而且他们也一直在考虑拿起智能手表的想法。 iPhone SE和Apple Watch 6的总价为800美元(便宜的Apple Watch版本可以节省更多),而仅三星手机就可以推高700美元,而Galaxy Watch 3可以说是与Android兼容最好的产品之一市场上的智能手表售价为400美元。
Apple announced last week that it will add a new feature to the Watch that will add to its role as an iPhone seller. Called Family Setup, it lets multiple users set up their Apple Watches with a single iPhone, offering a way to get children hooked on Apple products. If they could just as easily activate that Watch on other platforms, then when it comes time for little Billy to get his first phone, parents might get a bargain bin Android device and call it a day. That doesn’t lead to lifelong customers.
苹果上周宣布,它将在手表中增加一项新功能,以增加其作为iPhone卖家的作用。 它被称为“家庭设置”,它允许多个用户使用单个iPhone设置Apple Watch,从而使孩子们迷上Apple产品。 如果他们可以轻松地在其他平台上激活该Watch,那么当比利(Billy)少拿第一部手机的时候,父母可能会得到便宜货的Android设备并全天候使用。 那不会导致终身客户。
Keeping the Watch specific to iPhone users also helps keep Apple’s seamless operating system and services exclusive.
保持手表专用于iPhone用户还有助于使Apple的无缝操作系统和服务独占。
Because Google does not make a smartwatch, if a hypothetical shopper decides to buy an Android phone and wants a smartwatch, too, they’ll need to buy one made by another manufacturer. That can lead to confusing, lackluster options for apps and services. Say, for instance, they buy Google’s Pixel 4a and the Samsung Galaxy Watch 3, the closest direct competitors to the iPhone SE and Apple Watch 6, for a combined $800. Instead of Google Assistant on their wrist, they’ll have Bixby. Instead of the Android App Store, they’ll have the meager offerings in Samsung’s Galaxy Store for apps running on Tizen OS. The watch itself is better than most Wear OS devices, but Samsung’s services aren’t as great. And because the phone isn’t a Samsung device, even though it’s paired with a Samsung smartwatch, they will have to seek out apps like Samsung Pay and Samsung Health for your phone to make sure basic functions work.
由于Google不会生产智能手表,因此,如果假设的购物者决定购买Android手机并且也想要智能手表,那么他们就需要购买另一家制造商生产的智能手表。 这可能导致应用程序和服务的选择混乱而乏味。 举例来说,他们以800美元的价格购买了Google的Pixel 4a和三星银河Watch 3 ,这是最接近iPhone SE和Apple Watch 6的直接竞争对手。 他们将拥有Bixby,而不是手腕上的Google Assistant。 他们将在三星的Galaxy Store中获得微薄的产品,而不是Android App Store,这些产品可在Tizen OS上运行。 手表本身比大多数Wear OS设备要好,但三星的服务却不如它。 而且,由于该手机不是三星设备,即使它与三星智能手表配对使用,他们也必须为您的手机寻找诸如Samsung Pay和Samsung Health之类的应用程序,以确保基本功能正常运行。
Meanwhile, the best smartwatches running Google’s smartwatch operating system, Wear OS, aren’t much better — because Google’s smartwatch and fitness platforms are fading into obscurity. Google Fit, Google’s fitness tracking service, was actually broken for a while in 2019 before Google noticed, and is still waiting for basic features its competitors have.
同时,运行Google的智能手表操作系统Wear OS的最好的智能手表并没有好得多-因为Google的智能手表和健身平台逐渐淡出人们的视线。 Google的健身追踪服务Google Fit实际上在2019年就被打破了一段时间,直到Google注意到为止,并且仍在等待竞争对手拥有的基本功能。
In order to make the Apple Watch compatible with Android devices, Apple would likely have to create Android versions of its apps. Which is another move that doesn’t make business sense for the company. Apple currently has exactly three apps on Google’s Play Store: a companion app for Beats headphones, the Apple Music service, and an app to transition Android users to an iPhone. Adding Apple Fitness or Apple Pay to the list, even if only to enable them on the Apple Watch, would be a substantial shift in the company’s approach to Android.
为了使Apple Watch与Android设备兼容,Apple可能必须创建其应用程序的Android版本。 这是对公司没有商业意义的另一举措。 苹果目前在Google的Play商店中恰好有三个应用程序:Beats耳机的配套应用程序,苹果音乐服务以及将Android用户转换为iPhone的应用程序。 即使仅在Apple Watch上启用Apple Fitness或Apple Pay到列表中,也将是该公司采用Android方式的重大转变。
While Apple might be learning the value of being a services company, putting those services on its competitors devices could cannibalize sales of its most important product: the iPhone. Profit margins on the iPhone aren’t quite as high as they used to be, but they’re still massive. And Apple sells a lot more phones than watches. In all of 2019, the company sold an estimated 31 million watches, which is huge for the watch industry, but it’s dwarfed by the 73 million iPhones the company sold in the fourth quarter of 2019 alone.
尽管苹果可能正在学习成为一家服务公司的价值,但将这些服务放在其竞争对手的设备上可能会蚕食其最重要产品iPhone的销售。 iPhone的利润率不像以前那样高,但仍然很高。 苹果销售的手机比手表多得多。 在2019年全年,该公司估计售出了3100万只手表,这对于钟表行业来说是一笔巨大的收入,但仅在2019年第四季度,该公司售出的7300万部iPhone相比这相形见war。
In other words, doing anything to make Android phones more appealing would risk losing more money than any number of extra watch sales could ever make up. Without any real competition from Google — and middling competition from anyone else — the lack of decent smartwatch options on Android is Apple’s best marketing tool to not only sell more watches, but more iPhones as well.
换句话说,采取任何措施使Android手机更具吸引力将有可能遭受比任何数量的额外手表销售所能弥补的损失更多的钱。 没有Google的真正竞争,也没有其他任何竞争对手的竞争,Android上缺乏像样的智能手表选项是Apple最好的营销工具,不仅可以销售更多手表,而且可以销售更多iPhone。