精美的书套设计

Book cover design is one of the most controversial areas of design. On the one hand, book covers are beautiful and original, on the other — they are sometimes boring and similar to each other since everything is done to maximize sales.

书籍封面设计是设计中最具争议的领域之一。 一方面，书的封面很漂亮而且很原始，另一方面，它们有时很无聊并且彼此相似，因为要尽一切努力使销量最大化。

While the layout rules remain more or less stable and versatile for decades, the book design is always individual according to the requirements of a particular publication. The appearance of the cover is often a key factor in attracting the reader’s attention and the way to clearly and simply convey the general idea of ​​the publication. The cover must not only comply with the contents of the book but take into account characteristics of visual perception, laws of book design, and print production specifics.

尽管几十年来布局规则或多或少保持稳定和通用性，但根据特定出版物的要求，本书的设计始终是独立的。 封面的外观通常是吸引读者注意力的关键因素，也是清晰，简单地传达出版物总体思想的方式。 封面不仅必须符合书籍的内容，还必须考虑视觉特征，书籍设计法则和印刷生产细节。

Modern technologies have greatly expanded the possibilities for the design of publications, but at the same time put forward high requirements to designers. Book cover design must create an image. The cover should cause the desire to buy the book and explore what’s inside. Therefore, covers are selling elements or showcases which intrigue potential readers and direct them to the target action. The book cover should have a positive perception, positioning, motivation, and of course, must convey the idea of the book.

现代技术极大地扩展了出版物设计的可能性，但同时对设计师提出了很高的要求。 书籍封面设计必须创建图像。 封面应该引起购买书籍和探索里面的欲望。 因此，封面是销售元素或陈列柜，它们吸引了潜在的读者并将他们引向目标行动。 书的封面应该有积极的看法，定位，动机，当然必须传达书的思想。

Choosing a Designer for a Book

选择书籍设计师

The first meet with a book should cause a feeling of joy. The impression must be strong. Any reader is familiar with the sense of frustration when reading depressing publications.

第一次见到书会引起喜悦。 印象必须深刻。 任何读者都在阅读令人沮丧的出版物时会感到沮丧。

Book is a complex organism with its inner world. Working on the creation of the book cover, try to find a set a connection between the visual image, the content of the book, and the target readers. If the connection is lost, it means that the designer had no choice but to illustrate the “message” literally.

书是具有内心世界的复杂生物。 在创建书的封面上，尝试在视觉图像，书的内容和目标读者之间找到一个联系。 如果失去连接，则意味着设计师别无选择，只能从字面上说明“消息”。

Personally I had working with several designers which were all very talented and dedicated to thier work, but the one that made an impact for me, not just that he have good perception on details, but also his dedication, his joy and simply his vibe made me work with him more than with the others.

我个人曾与几位非常有才华并致力于自己的工作的设计师一起工作，但是那一位对我产生了影响的设计师不仅是他对细节的敏锐理解，而且是他的奉献精神，他的喜悦和仅仅是他的氛围。我比其他人更努力与他合作。

Every designer has a unique plan to design a book cover. Someone is consistent; someone is not. Someone starts with a cover of the book, the other — with the internal filling. But in any case, the first and most important step is to get acquainted with the content of the book.

每个设计师都有设计书封面的独特计划。 有人是一致的； 有人不是。 某人以书的封面开始，另一人以内部填充开始。 但是无论如何，第一步也是最重要的一步是了解本书的内容。

There is an unwritten rule to rely on the laws of classical composition (wholeness and unity, balance and subordination) when creating a cover design. The design of a book cover is a special art that you can learn by practical consideration only. It is important not to forget about the general design rules, which are used in the design of any publication. The book should be not only a carrier of information but also a piece of art.

创建封面设计时，有一条不成文的规则要依靠古典组成的定律(整体性和统一性，平衡性和从属性)。 书籍封面的设计是一种特殊的艺术，您只能通过实际考虑来学习。 重要的是不要忘记在任何出版物的设计中都使用的通用设计规则。 这本书不仅应该是信息的载体，而且应该是一件艺术品。

翻译自: https://medium.com/@sl.nataliewells/the-design-of-an-attractive-book-cover-a33558ff25f