起诉苹果上架困难
Everyone’s talking about how Epic Games is trying to force Apple (and Google) to stop their monopolistic practices and increase Epics profits for Fortnites in-game purchases.
所有人都在谈论Epic Games如何试图迫使Apple(和Google)停止垄断行为，并为Fortnites游戏内购买增加Epics的利润。
But is it really to just make a little bit more money from Fortnite? I mean PlayStation and Xbox both do the same thing right?
但是，从Fortnite赚更多的钱真的吗？ 我的意思是PlayStation和Xbox都做同样的事吧？
We have to first understand what Epic’s argument is before we try and make sense of what they’re trying to do.
我们必须先了解Epic的论点，然后再尝试理解他们要做什么。
Essentially it boils down to the Apple App Store.
从本质上讲，它可以归结为Apple App Store。
The App Store is currently the only method (not including jailbreaking) to install apps on your iPhone. This makes Apple effectively a monopoly and stifles competition in Epic’s eyes.
目前，App Store是在iPhone上安装应用程序的唯一方法(不包括越狱)。 这实际上使苹果成为了Epic的垄断者并扼杀了竞争。
But it goes further than that. Apple not only forces you to install apps from their own app store. They also impose rules, like not being able to use your own payment processing services.
但这远不止于此。 Apple不仅强迫您从自己的应用商店中安装应用。 他们还规定了规则，例如无法使用您自己的付款处理服务。
Each time an in-app purchase is made, Apple takes a 30% cut, regardless of what the service is.
每次进行应用内购买时，无论服务是什么， Apple都会削减30％ 。
For example, recently Facebook tried releasing an update informing users that if they send money via the app to pay for events, Apple would take 30%.
例如，最近Facebook尝试发布更新， 通知用户，如果用户通过该应用程序汇款以支付活动费用 ，则Apple会承担30％的费用。
Now for these kinds of events, Facebook doesn’t take a cut at all, so it makes sense to inform users why they aren’t receiving the full amount.
现在，对于这类事件，Facebook根本不采取任何措施，因此有必要告知用户为什么他们没有收到全部款项。
Apple ended up blocking the update that made this information available because it breaches their Terms and Services. But it goes to show you the extent to which the Apple Tax reaches.
苹果最终阻止了使该信息可用的更新，因为它违反了他们的条款和服务。 但是它向您展示了苹果税的适用范围。
It isn’t just about in-app purchases from games. It extends to anything using Apple’s built-in payment processing services. The catch is that you’re required to use their payment services if you want your app on the app store
这不仅涉及从游戏中进行应用内购买。 它可以扩展到使用Apple内置的付款处理服务的所有内容。 要注意的是，如果您想在应用商店中使用自己的应用，则需要使用他们的付款服务
This is great and all, but what Epic really wants is something more than to just reduce the Apple Tax.
一切都很棒，但是Epic真正想要的不仅仅是减少Apple Tax。
They probably don’t even care about the 30% Apple Tax all that much. What they’re after is probably something else, but let’s look at Epics past first to see where they’re coming from.
他们甚至可能根本不在乎30％的Apple Tax。 他们追求的可能是其他东西，但让我们先来看一下史诗，看看它们来自何处。
一点历史 (A little history)
On December 6th, 2018 Epic Games released the Epic Games Store on PC and Mac. Initially met with underwhelming support from gamers, it still did pretty well mostly due to Fortnite.
2018年12月6日，Epic Games在PC和Mac上发布了Epic Games Store。 最初得到了游戏玩家的大力支持，但由于Fortnite的影响，它的表现仍然不错。
At the time though gamers were frustrated with the fragmentation that started occurring with PC game stores. For a long time now if you wanted a game, you could just purchase it on Steam.
当时，游戏玩家对PC游戏商店开始出现的碎片感到沮丧。 很长一段时间以来，如果您想要一款游戏，就可以在Steam上购买。
Steam was fantastic because it wasn’t just an online game store. It was a social application. It allowed for communities to flourish and gave players interesting new features, like the ability to remotely play their games or backup game saves online.
Steam很棒，因为它不仅是在线游戏商店。 这是一个社交应用程序。 它使社区得以繁荣发展，并为玩家提供了有趣的新功能，例如能够远程玩游戏或在线备份游戏。
So when companies like Origin, Epic, Blizzard, and Ubisoft started introducing their own game stores. Well, people weren’t super excited. All of the sudden gamers need like 5 different game launchers, just to play their favorite games.
因此，当Origin，Epic，Blizzard和Ubisoft等公司开始介绍自己的游戏商店时。 好吧，人们并不超级兴奋。 所有突然的玩家都需要5种不同的游戏启动器，才能玩自己喜欢的游戏。
See Steam had a pretty big flaw. Can you guess what it is?
看到Steam有一个很大的缺陷。 你能猜出这是什么？
That’s right! (unless you guessed wrong). They had a 30% Tax on all purchases. Now while most big publishers got around this by forcing you to purchase their games on their own store, Epic thought of a better strategy.
那就对了！ (除非您猜错了)。 他们对所有购买都征收30％的税。 现在，虽然大多数大型发行商都通过强迫您在自己的商店中购买游戏来解决此问题，但Epic却想到了更好的策略。
Yes, they’d put Fortnite and the rest of Epics' entire game library on the Epic Store. But they’d also sell games from other publishers.
是的，他们将Fortnite和Epics的整个游戏库放在了Epic Store中。 但是他们也会出售其他发行商的游戏。
Why would publishers want to move to Epic Game Store? Because they offer a 12 % cut instead. This is an extremely smart business strategy.
发行商为什么要迁移到Epic Game Store？ 因为他们提供了12％的削减 。 这是一个非常聪明的业务策略。
Why? Because building the infrastructure for the Game Store isn’t particularly expensive. But getting a cut from each game sold will net huge profits for the company.
为什么？ 因为为Game Store建立基础设施并不是特别昂贵。 但是从每款售出的游戏中获得收益将为公司带来巨额利润。
但是，让我们回到诉讼中。 (But let’s go back to the lawsuit.)
Epic actually had a similar lawsuit with Google back in 2019, basically claiming a similar thing. But there was something else that happened around this time too. OnePlus and Epic Games came to an agreement where OnePlus would ship its new phones, not with Fortnite but instead with… The Epic Game Store.
Epic实际上早在2019年就曾与Google发生过类似的诉讼，基本上声称类似的事情。 但是这次也发生了其他事情。 OnePlus和Epic Games达成协议，OnePlus将不与Fortnite而是与……Epic Game Store一起发售其新手机。
Yeah. Epic doesn't want to be able to make more money on the Google or Apple Store platform.
是的 Epic不想在Google或Apple Store平台上赚更多的钱。
They want to directly compete with the Apple App Store and Google Play Store. They want their own app store.
他们想直接与Apple App Store和Google Play商店竞争 。 他们想要自己的应用商店。
So why sue Apple and Google for monopolistic behavior?
那么，为什么要起诉苹果和谷歌垄断行为呢？
- Force them to open up the platform to allow for third-party app distribution platforms. 强制他们开放平台，以允许使用第三方应用程序分发平台。
- Prevent Apple or Google from bullying other companies from not preloading their store. 防止Apple或Google欺负其他公司未预装他们的商店。
Remember that Epic Games and OnePlus collaboration that I just mentioned? Google stopped this from happening despite Android being an open platform because they had
还记得我刚才提到的Epic Games和OnePlus合作吗？ 尽管Android是开放平台，但Google阻止了这种情况的发生，因为他们拥有
“concern about Epic having the ability to install and update mobile games while ‘bypassing the Google Play Store’.” — Epic Games
“ 对于Epic具有在“绕过Google Play商店”的同时安装和更新手机游戏的能力的担忧。 ” — 史诗般的游戏
But is this just me speculating? Nope, it’s in their lawsuit, here’s an excerpt,
但这只是我的猜测吗？ 不，这是在他们的诉讼中，这是摘录，
“But for Apple’s illegal restraints, Epic would provide a competing app store on iOS devices, which would allow iOS users to download apps in an innovative, curated store and would provide users the choice to use Epic’s or another third-party’s in-app payment processing tool.” — Epic Games
“ 但是，由于苹果公司的非法限制 ， Epic将在iOS设备上提供一个竞争性应用商店，这将允许iOS用户在创新的精选商店中下载应用 ，并使用户可以选择使用Epic或其他第三方的应用内付款处理工具。” - 史诗般的游戏
They're using the current political climate, where large companies are currently being scrutinized by major governments like the USA and the EU to drive their case home and break up Google and Apple’s hold on the App Store monopolies they currently hold.
他们正在利用当前的政治氛围，美国和欧盟等主要政府正在对大型公司进行审查，以驱使他们回到家中，并打破谷歌和苹果在当前持有的App Store垄断中的地位。
That way they can position their own store, the Epic Games Store as the alternative.
这样，他们可以定位自己的商店，即Epic Games商店。
起诉苹果上架困难
2248
被折叠的 条评论
为什么被折叠?
到【灌水乐园】发言
