Introduction to Marketing(Marketing and Position,Company Skills)

    这周又挖掘了MIT上的一系列课程，准备先从OM，MM开始，分别写我的学习心得，哎！没办法，健忘，学的东西不写下根本别想有收获。
    先简单的学了一下Marketing的一些概念，罗列如下：
    Structure of Marketing Analysis

    Traditional Structure(4P):
    1.Product(features,services,quality,support,product line,)
    2.Promotion(advertisement,sales force,brochures,coupons)
    3.Price(discount,list price,both end user and channel)
    4.Place(channel of distribution,)

    Model Structures(5C)
    1.Customer(Customer need,segment,Customer Behaver)
    2.Company Skills(Brand,financial strength,organization,production capability)
    3.Competition(market environment,)
    4.Collaborators(Downstream wholesaler and retails,Upstream Suppliers)
    5.Context(Culture,Politics,regulations, social norms)

    在选择市场的时候，也就是目标定位的时候，要注意以下几点
   

转载于:https://www.cnblogs.com/Masterpiece/archive/2004/11/30/71140.html