In view of the dissemination of the internet, the advancement of network technology and the upgrading of consumer concept, online shopping has gradually become a major form of shopping in the daily life of people and this leads to the emergence of electronic commerce. As one of the modes of e-commerce, C2C is currently a major platform of online shopping. However, the development of C2C e-commerce is affected by a confidence crisis between the buyers and sellers of C2C; this is due to several factors, such as information asymmetry, online payment security and the unclear rights and obligations of after sale services caused by the relevant supply chains of e-commerce. So, to study and come up with effective methods and measures to alleviate this problem of distrust presents a vitally realistic significance.
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