5-Hour Rule: If you’re not spending 5 hours per weeklearning, you’re being irresponsible
Photo credit from left to right: Pete Souza,gatesnotes.com, Wikipedia Commons
“In my whole life, I have known no wise people (over abroad subject matter area) who didn’t read all the time — none. Zero.”
— Charlie Munger, Self-made billionaire & WarrenBuffett’s longtime business partner
Why did the busiest person in the world, formerpresident Barack Obama, read an hour a day while in office?
Why has the best investor in history, WarrenBuffett, invested 80% of his time in reading and thinking throughout hiscareer?
Why has the world’s richest person, Bill Gates,read a book a week during his career? And why has he taken a yearly two-weekreading vacation throughout his entire career?
Why do the world’s smartest and busiest peoplefind one hour a day for deliberate learning (the 5-hour rule), while others make excuses about howbusy they are?
What do they see that others don’t?
The answer is simple: Learning is the singlebest investment of our time that we can make. Or as Benjamin Franklin said, “Aninvestment in knowledge pays the best interest.”
This insight is fundamental to succeeding in ourknowledge economy, yet few people realize it. Luckily, once you do understandthe value of knowledge, it’s simple to get more of it. Just dedicate yourself to constant learning.
Knowledge is the new money
“Intellectual capital will always trump financialcapital.” — Paul TudorJones, self-made billionaire entrepreneur, investor, and philanthropist
We spend our lives collecting, spending, lusting after, and worrying aboutmoney — in fact, when wesay we “don’t havetime” to learn something new, it’s usually because we are feverishly devoting our time to earningmoney, but something is happening right now that’schanging the relationship between money and knowledge.
We are at the beginning of a period of what renowned futurist PeterDiamandis calls rapid demonetization, in which technology isrendering previously expensive products or services much cheaper — or even free.
This chart from Diamandis’ book Abundance shows how we’ve demonetized$900,000 worth of products and services you might have purchased between 1969and 1989.
This demonetization will accelerate in thefuture. Automated vehicle fleets will eliminate one of our biggest purchases: acar. Virtual reality will make expensive experiences, such as going to a concert or playing golf,instantly available at much lower cost. While the difference between realityand virtual reality is almost incomparable at the moment, the rate ofimprovement of VR is exponential.
While education and health care costs haverisen, innovation in these fields will likely lead to eventual demonetizationas well. Many higher educational institutions, for example, have legacy coststo support multiple layers of hierarchy and to upkeep their campuses. Newerinstitutions are finding ways to dramatically lower costs by offering theirservices exclusively online, focusing only on training forin-demand, high-paying skills, or having employers who recruitstudents subsidize the cost of tuition.
Finally, new devices and technologies, such asCRISPR, the XPrize Tricorder, better diagnostics via artificialintelligence, and reduced cost of genomic sequencing will revolutionize thehealthcare system. These technologies and otherones like them will dramatically lower the average cost ofhealthcare by focusing on prevention rather than cure and management.
While goods and services are becoming demonetized, knowledge is becomingincreasingly valuable.
Perhaps the best example of the rising value ofcertain forms of knowledge is the self-driving car industry. Sebastian Thrun,founder of Google X and Google’s self-driving car team, gives the example ofUber paying $700 million for Otto, a six-month-old company with 70 employees,and of GM spending $1 billion on their acquisition of Cruise. He concludes thatin this industry, “The going rate for talent these days is $10 million.”
That’s $10 million per skilled worker, and whilethat’s the most stunning example, it’s not just true for incredibly rare andlucrative technical skills. People who identify skills needed for future jobs — e.g.,data analyst, product designer, physical therapist — and quickly learn them are poised to win.
Those who work really hard throughout theircareer but don’t take time out of their schedule to constantly learn will bethe new “at-risk” group. They risk remaining stuck on the bottom rung of globalcompetition, and they risk losing their jobs to automation, just as blue-collarworkers did between 2000 and 2010 when robots replaced 85 percent of manufacturing jobs.
Why?
People at the bottom of the economic ladder arebeing squeezed more and compensated less, while those at the top have moreopportunities and are paid more than ever before. The irony is that the problem isn’t a lack of jobs.Rather, it’s a lack of people with the right skills and knowledge to fill thejobs.
An Atlantic article captures the paradox: “Employers across industriesand regions have complained for years about a lack of skilled workers, andtheir complaints are borne out in U.S. employment data. In July [2015], thenumber of job postings reached its highest level ever, at 5.8 million, and theunemployment rate was comfortably below the post-World War II average. But, atthe same time, over 17 million Americans are either unemployed, not working butinterested in finding work, or doing part-time work but aspiring to full-timework.”
In short, we can see how at a fundamental levelknowledge is gradually becoming its own important and unique form of currency. In other words, knowledge isthe new money. Similar to money, knowledge often serves as amedium of exchange and store of value.
But, unlike money, when you use knowledge orgive it away, you don’t lose it. Transferring knowledge anywhere in the worldis free and instant. Its value compounds over time faster than money. Itcan be converted into many things, including things that money can’t buy, suchas authentic relationships and high levels of subjective well-being. It helpsyou accomplish your goals faster and better. It’s fun to acquire. It makes yourbrain work better. It expands your vocabulary, making you a bettercommunicator. It helps you think bigger and beyond your circumstances. It putsyour life in perspective by essentially helping you live many lives in one lifethrough other people’s experiences and wisdom.
Former President Obama perfectly explains why hewas so committed to reading during his Presidency in a recent New York Times interview: “At a time when eventsmove so quickly and so much information is transmitted,” he said, reading gavehim the ability to occasionally “slow down and get perspective” and “theability to get in somebody else’s shoes.” These two things, he added, “havebeen invaluable to me. Whether they’ve made me a better president I can’t say.But what I can say is that they have allowed me to sort of maintain my balanceduring the course of eight years, because this is a place that comes at youhard and fast and doesn’t let up.”
6 essentials skills to master the new knowledge economy
“The illiterate of the 21st century willnot be those who cannot read and write, but those who cannot learn, unlearn,and relearn.” — Alvin Toffler
So, how do we learn the right knowledge and haveit pay off for us? The six points below serve as a framework to help you beginto answer this question. I also created an in-depth webinar on Learning How To Learn that you can watchfor free.
- Identify valuable knowledge at the right time. The value of knowledge isn’t static. It changes as a function of how valuable other people consider it and how rare it is. As new technologies mature and reshape industries, there is often a deficit of people with the needed skills, which creates the potential for high compensation. Because of the high compensation, more people are quickly trained, and the average compensation decreases.
- Learn and master that knowledge quickly. Opportunity windows are temporary in nature. Individuals must take advantage of them when they see them. This means being able to learn new skills quickly. After reading thousands of books, I’ve found that understanding and using mental models is one of the most universal skills that EVERYONE should learn. It provides a strong foundation of knowledge that applies across every field. So when you jump into a new field, you have preexisting knowledge you can use to learn faster.
- Communicate the value of your skills to others. People with the same skills can command wildly different salaries and fees based on how well they’re able to communicate and persuade others. This ability convinces others that the skills you have are valuable is a “multiplier skill.” Many people spend years mastering an underlying technical skill and virtually no time mastering this multiplier skill.
- Convert knowledge into money and results. There are many ways to transform knowledge into value in your life. A few examples include finding and getting a job that pays well, getting a raise, building a successful business, selling your knowledge as a consultant, and building your reputation by becoming a thought leader.
- Learn how to financially invest in learning to get the highest return. Each of us needs to find the right “portfolio” of books, online courses, and certificate/degree programs to help us achieve our goals within our budget. To get the right portfolio, we need to apply financial terms — such as return on investment, risk management, hurdle rate, hedging, and diversification — to our thinking on knowledge investment.
- Master the skill of learning how to learn. Doing so exponentially increases the value of every hour we devote to learning (our learning rate). Our learning rate determines how quickly our knowledge compounds over time. Consider someone who reads and retains one book a week versus someone who takes 10 days to read a book. Over the course of a year, a 30% difference compounds to one person reading 85 more books.
To shift our focus from being overly obsessedwith money to a more savvy and realistic quest for knowledge, we need to stopthinking that we only acquire knowledge from 5 to 22 years old, and that thenwe can get a job and mentally coast through the rest of our lives if we workhard. To survive and thrive in this new era, we must constantly learn.
Working hard is the industrial era approach togetting ahead. Learning hard is the knowledge economy equivalent.
Just as we have minimum recommended dosages ofvitamins, steps per day, and minutes of aerobic exercise for maintainingphysical health, we need to be rigorous about the minimum dose of deliberatelearning that will maintain our economic health. The long-term effects ofintellectual complacency are just as insidious as the long-term effects of notexercising, eating well, or sleeping enough. Not learning at least 5 hours per week (the 5-hourrule) is the smoking of the 21st century and this article is the warning label.
Don’t be lazy. Don’t make excuses. Just get it done.
“Live as if you were to die tomorrow. Learnas if you were to live forever.” — Mahatma Gandhi
Before his daughter was born, successfulentrepreneur Ben Clarke focused on deliberate learning every day from 6:45 a.m.to 8:30 a.m. for five years (2,000+ hours), but when his daughter was born, hedecided to replace his learning time with daddy-daughter time. This is thepoint at which most people would give up on their learning ritual.
Instead of doing that, Ben decided to change hisdaily work schedule. He shortened the number of hours he worked on his to dolist in order to make room for his learning ritual. Keep in mind that Benoversees 200+ employees at his company, The Shipyard,and is always busy. In his words, “By working less and learning more, I mightseem to get less done in a day, but I get dramatically more done in my year andin my career.” This wasn’t an easy decision by any means, but it reflects thetype of difficult decisions that we all need to start making. Even if you’rejust an entry-level employee, there’s no excuse. You can find mini learningperiods during your downtimes (commutes, lunch breaks, slow times). Even 15minutes per day will add up to nearly 100 hours over a year. Time and energyshould not be excuses. Rather, they are difficult, but overcomable challenges.By being one of the few people who rises to this challenge, you reap that muchmore in reward.
We often believe we can’t afford the time ittakes, but the opposite is true: None of us can afford not to learn.
Learning is no longer a luxury; it’s anecessity.
Start your learning ritual today with thesethree steps
The busiest, most successful people in the worldfind at least an hour to learn EVERY DAY. So can you!
Just three steps are needed to create your ownlearning ritual:
- Find the time for reading and learning even if you are really busy and overwhelmed.
- Stay consistent on using that “found” time without procrastinating or falling prey to distraction.
- Increase the results you receive from each hour of learning by using proven hacks that help you remember and apply what you learn.
Over the last three years, I’ve researched howtop performers find the time, stay consistent, and get more results. There wastoo much information for one article, so I spent dozens of hours and created afree masterclass to help you master your learning ritual too!