For a sensor read/write for control purpose you need to use the Processing unit Descriptor. Please refer to the example project with AN75779 Application note.
In the cyfxuvcdscr.c file, in the processing unit descriptor, you will see that the brightness control bit is set. From this, the host Applicaiton (video player) understands that the device supports brightness control. When the brightness is adjusted in the video pleayer, the corresponding callback code is shown in the UVCHandleProcessingUnitRqts function in uvc.c file. In that function, you can see SensorGetBrightness () and SensorSetBrightness () functions which reads / writes sensor registers using I2C.
Please refer this and implement controls in your application.
Regards,
-Madhu Sudhan