sqlserver- Ranking Function

eg.

USE AdventureWorks2012;  
GO  
SELECT p.FirstName, p.LastName  
    ,ROW_NUMBER() OVER (ORDER BY a.PostalCode) AS "Row Number"  
    ,RANK() OVER (ORDER BY a.PostalCode) AS Rank  
    ,DENSE_RANK() OVER (ORDER BY a.PostalCode) AS "Dense Rank"  
    ,NTILE(4) OVER (ORDER BY a.PostalCode) AS Quartile  
    ,s.SalesYTD  
    ,a.PostalCode  
FROM Sales.SalesPerson AS s   
    INNER JOIN Person.Person AS p   
        ON s.BusinessEntityID = p.BusinessEntityID  
    INNER JOIN Person.Address AS a   
        ON a.AddressID = p.BusinessEntityID  
WHERE TerritoryID IS NOT NULL AND SalesYTD <> 0;