广告 advertisement 英语qa

1.What is the most shocking advertisement you have ever seen? Describe it.
I have ever seen lots of advertisements, but the most shocking advertisement i have ever seen is a Public Service Announcement.
At the beginning of the advertisement, a little baby are crying on the bed. Then a man like his father cradles the child in his arms , but the baby are stilling crying and screaming.Then his grandmother takes him from his father.The baby seems to have no intention to stop crying.His aunt takes him and his uncle, his brothers and his sisters all cradle the baby in their arms.But the baby never stop crying.Suddenly, a strange man takes him from others.Background music is accompanied by a strong heartbeat.The baby stop crying and smile.His little hand touch this strange man’s finger.A subtitle appears,Mother’s heart was transplanted to this man months ago.Organ transplantation, love keeps the heart beating
When i have seen it, i even cry.
2.What contributes to the success of an ad?
The success of every advertisement is not accidental.As far as i am concerned, they all have the same points.
Firstly,Concise and easy to understand
.For example, the advertisement of Melatonin is successful obviously.There is only one line in his advertisement"Nothing but Nao Baijin is the acceptable present for holidays."
Secondly,Innovation and change
.People don’t want to see the same ads.Innovation is the most important factor of the successful ads.
Thirdly,Striking.Successful advertisements will leave a deep impression on people.
And Successful advertisements will attract people’s attention
If one advertisement has these points,it may be successful.
3.Should tobacco companies be allowed to advertise? Why or why not?
As far as i am concerned, tobacco companies should be allowed to advertise.There are some reasons.
Firstly,Tobacco companies are also legial companies.They should have the same rights as other companies.We can’t restrict him because he is a tobacco company.
Secondly,Tobacco companies’ ads always have the words “smoking is harmful to health”.But there are also lots of people buying it. So It is useless to ban tobacco company advertising.
Thirdly,It’s not becasue tobacco company advertise that people buy cigarettes.People will buy cigarettes no matter there are tobacco company ads.
All in all ,tobacco companies should be allowed to advertise
4. What do you think of celebrity advertising?
First,I think it has something to do with some people.
Celebrity advertisements can act on their fans or supporters. Fans and supporters always trust their idols.So,when these fans or supporters see their idols advertising for a brand, they are also motivated. This allows fans of these celebrities to buy products that use these brands as well.when ordinary people see celebrity advertisements, they sometimes think that celebrity advertisements should be good.They will also buy these products.However, Some people who pay more attention to their own experience do not necessarily choose these products
Second, celebrity advertising adds cost to products. This leads consumers to pay for celebrity advertising costs while buying products.
In short, celebrity advertisements have advantages and disadvantages, but I think the advantages outweigh the disadvantages
5.Can you name some types of advertising? What kind of advertisements attracts your attention most and why?
Yes,I can. There are creative advertisements, professional popular science advertisements, exaggerated advertisements. Creative advertisements attracts my attention most. There are several reasons for this
First, creative advertisements make people feel bright. It can be remembered in humorous advertisements. This can bring good results to the brand.
Second, These advertisements can make people’s life more interesting, people can talk after dinner, and they will be happy when they meet this brand in life.
Third, Creative advertising tends to attract people more easily, because it is not as boring as professional advertising.
Therefore, Creative advertisements attracts my attention most.
6. What purposes is advertising intended to achieve?
I think there are several purposes of advertising.
First, The most important purpose of advertisement is to publicize one’s own brand, so as to enhance the popularity of one’s own brand. This will enable more people to understand their own brand, and people will consider their own brand when choosing similar products in the future.
Second, When the brand has a certain popularity, it can raise the price. This will make your product more valuable. For example, the value of Adidas and Nike products derives partly from the brand effect, which undoubtedly depends on their advertising. The quality of these brand products is not necessarily better than other brands, but their brand value determines their price is more expensive.
7.What are the harmful and the beneficial effects of advertising?广告的有害和有益影响是什么？
In a society where consumption is prevalent,the public publishes varios advertisements in various media.I think advertising can play a positive role in many personal levels but have a negative impact on consumers.
On the one hand,advertising is an effictive way to increase information and narrow the gap between those who want to send the correct information.For example,some public service advertisements can let audience understand some social values.Some commercial advertisements can convey some product specifications.
The other side of advertising is the deceptive information,which will break the basic rights of consumers.In addition,the personality of consumers may disappear with some celebrity advertising.So consumers will buy something without considering their own needs.
In conclusion, advertising should be accepted in a more diverse society,although there are some drawbacks cannot be ignored.
8.What mediums does advertising have?广告有什么媒介？
With the development of science and technology, the media of advertisement is also updated. In the past, newspapers ranked first in advertising media. After the development of TV industry, TV advertisements have become popular. The use of communication has pushed advertising forward.

Advertising media can be roughly divided into two categories.
The first category is print media, mainly newspapers, magazines, leaflets, calendars and so on. Their common feature is to print advertisements on paper materials.

The second category is electronic media, mainly television, radio, electronic advertising screen, telephone. Their common feature is the use of electronic technology.

The choice of advertising media is very important, which directly affects the effect of advertising.
9.Do you usually accept advertising fliers or free samples that are offered to you in the streets? How do you think about them?你通常接受街道上提供给你的广告传单或免费样品吗？你觉得他们怎么样？
I usually don’t accept flyers or free samples. The reasons are as follows.
First, in today’s leaflet-infested society, most people are tired of leaflets.
Secondly, the distribution of a large number of leaflets will cause urban garbage, which is difficult to clean up.
Third, leaflets and free samples lack supervision, illegal advertising and counterfeit samples will damage consumers’rights and interests. Advertisements for licenses can be seen everywhere in the streets, which disturbs people’s normal life.

In short, advertising leaflets and free samples have a lot of negative effects on people’s lives.
10.
With the development of informatization, people have more and more chances to choose the products they like. But the more products we can choose, the more confusion people feel in choosing one. Therefore, advertisement take the responsibility for people to choose the products they prefer.
On the one hand, advertisements help people have a better understanding about products.
On the other hand, sometimes advertisements are useless and uncomfortable.The advertisements always exaggerate the advantages and functions of the products.
As a result, they mislead consumers to buy things that are not good enough.so we should calm down and choose carefully.