一、创建一张包含每个用户最早登入日期的表
select user_id,min(date) as first_day
from a2_userbehavior_csv
group by user_id
二、创建一张包含每个用户所有登入日期的表
实际上就是对用户和日期去重
select user_id,date
from a2_userbehavior_csv
group by user_id,date
三、将两个表按照user_id拼接,并且计算日期时间差
select t1.*,t2.date,datediff(t2.date,t1.first_day) as day_diff
from
(select user_id,min(date) as first_day
from a2_userbehavior_csv
group by user_id) as t1
left join
(select user_id,date
from a2_userbehavior_csv
group by user_id,date) as t2
on t1.user_id=t2.user_id
得到结果如下:
得到了每个用户每个登入日期距离其最早登入日期的天数。
四、计算各种留存率
现在思路就明朗了。
次日留存率=(day_diff=1的数量)/(day_diff=0的数量)
三日留存率=(day_diff=3的数量)/(day_diff=0的数量)
...
select first_day as dt,
concat(round(100*count(case when day_diff=1 then user_id end)/count(case when day_diff=0 then user_id end),2),"%") as '次日留存率',
concat(round(100*count(case when day_diff=3 then user_id end)/count(case when day_diff=0 then user_id end),2),"%") as '三日留存率',
concat(round(100*count(case when day_diff=7 then user_id end)/count(case when day_diff=0 then user_id end),2),"%") as '七日留存率'
from
(select t1.*,t2.date,datediff(t2.date,t1.first_day) as day_diff
from
(select user_id,min(date) as first_day
from a2_userbehavior_csv
group by user_id) as t1
left join
(select user_id,date
from a2_userbehavior_csv
group by user_id,date) as t2
on t1.user_id=t2.user_id) as t3
group by first_day
order by first_day