介绍SMART目标

Specific, measurable, attainable, relevant, and time-bound: a nearly foolproof method to create and evaluate project goals.
具体的、可衡量的、可实现的、相关的和有时间限制的：一种几乎万无一失的方法来创建和评估项目目标。
You know what they say, work smarter, not harder.
你知道人们常说的，要聪明工作，不要辛苦工作。

How to set SMART goals

I already mentioned that goals should be specific and measurable.
我已经提到过，目标应该是具体和可衡量的。

As an entry-level project manager, you may or may not be setting the project’s main goals, but you will need to be able to identify and clarify them as needed, and that’s where the SMART method can be a valuable tool.
作为一名初级项目经理，你可能会或可能不会设定项目的主要目标，但你需要能够根据需要识别和澄清它们，而这就是SMART方法可以成为一个有价值工具的地方。

As I’ve already mentioned, if your goal is not specific, you’ll have trouble figuring out how long it should take to complete and whether or not you’ve accomplished it.
如我之前提到的，如果你的目标不具体，你会很难确定完成它需要多长时间以及你是否已经达成了它。

Your goal is specific, measurable, and attainable.
你的目标是具体的、可衡量的和可实现的。

Once you’ve got the answers to these questions, you should have a clear goal to help steer the project.
一旦你得到这些问题的答案，你应该有一个明确的目标来指导项目。

If you still don’t feel confident about the project’s goals, keep digging.
如果你仍然对项目的目标没有信心，继续深入了解。

Deadlines give you a way to track your progress, otherwise, you may never reach your goal or never even get started.
截止日期为你提供了一种跟踪进度的方法，否则你可能永远达不到目标，甚至从未开始。

Making your goal time-bound gives you a way to break down how much needs to be accomplished over time.
使你的目标有时间限制为你提供了一种分解需要在多长时间内完成的内容的方法。

What can help create a measurable goal?
什么可以帮助创建一个可衡量的目标？
Benchmarks
基准
Metrics
度量标准

SMART goals: Making goals meaningful（SMART目标：让目标有意义）

Focusing on the “M” in SMART（专注于SMART中的“M”）

Let’s take a moment to zoom in on the M in SMART, which stands for measurable.
让我们花一点时间专注于SMART中的“M”，即可衡量的。

Having measurable goals allows you to assess the success of your project based on quantifiable or tangible metrics, such as dollar amounts, number of outputs, quantities, etc.
设定可衡量的目标使你可以根据量化或具体的指标（如金额、产出数量、数量等）评估项目的成功。

Measurable goals are important because they leave little room for confusion around expectations from stakeholders.
可衡量的目标很重要，因为它们减少了对利益相关者期望的混淆。

Not every metric will have value, so you will have to determine which metrics make sense for the project.
并不是每个指标都有价值，因此你需要确定哪些指标对项目有意义。

For example, measuring how many meetings the software engineers on your project attend on a weekly basis may not be the most valuable metric for a productivity goal.
例如，衡量项目中的软件工程师每周参加多少会议，可能不是生产力目标的最有价值的指标。

Alternatively, you might measure other aspects of the engineers’ productivity, such as a particular number of features created per engineer or a specific number of issues flagged per day.
作为替代，你可以衡量工程师生产力的其他方面，比如每位工程师创建的特定数量的功能或每天标记的特定数量的问题。

Defining a SMART goal（定义SMART目标）

Let’s explore an example related to making a personal goal measurable.
让我们探讨一个与使个人目标可衡量相关的例子。

Imagine you are looking to make a career change, and you set a goal to complete a Google Career Certificate.
假设你想要换工作，并设定了完成Google职业证书的目标。

You can measure the success of this goal because after completing the entire program, you will receive a certificate—a tangible outcome.
你可以衡量这个目标的成功，因为在完成整个程序后，你将获得一个证书——这是一个具体的结果。

Now, let’s determine how to make the remaining elements of this goal SMART.
现在，让我们确定如何使这个目标的其他要素符合SMART标准。

In this example, your specific goal is to attain a Google Career Certificate.
在这个例子中，你的具体目标是获得Google职业证书。

You can make this goal attainable by deciding that you will complete one course per month.
你可以通过决定每月完成一门课程来使这个目标变得可实现。

This goal is relevant because it supports your desire to make a career change.
这个目标是相关的，因为它支持你想要换工作的愿望。

Finally, you can make this goal time-bound by deciding that you will complete the program within six months.
最后，你可以通过决定在六个月内完成这个程序来使目标有时限。

After defining each of these components, your SMART goal then becomes:
在定义了这些要素后，你的SMART目标变为：

Obtain a Google Career Certificate by taking one course per month within the next six months.
在接下来的六个月内，通过每月完成一门课程来获得Google职业证书。

Key takeaway

After defining each of these components, your SMART goal then becomes:
在定义了这些要素后，你的SMART目标变为：

Obtain a Google Career Certificate by taking one course per month within the next six months.
在接下来的六个月内，通过每月完成一门课程来获得Google职业证书。

Determining metrics can be extremely helpful in capturing statuses, successes, delays, and more in a project.
确定指标对于捕捉项目中的状态、成功、延迟等非常有帮助。

As a project manager, identifying meaningful metrics can help move the project toward its goal.
作为项目经理，确定有意义的指标可以帮助将项目向其目标推进。

Additionally, by defining each element of a project goal to make it SMART, you can determine what success means for that goal and how to achieve it.
此外，通过定义项目目标的每个要素以使其符合SMART标准，你可以确定该目标的成功意味着什么以及如何实现它。