Traditional Focal Point

The focal point of a Web site or any other piece of visual media exhibits the essence of your subject. The focal point is where the client first meets the user. Artists advise against placing the focal point too close to the edges or corners of the work. One approach is to take the actual size of the piece or window, draw an X from corner to corner, and then create a square that resides halfway between the edges and the center point. This exercise defines four positions where a focal point works well, as shown in below:

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