http://stackoverflow.com/questions/32751225/ios9-universal-links-does-not-work
There is apparently an error in the documentation for making the association file for Universal Links.
Where it says:
The value of the appID key is the app’s team ID and the bundle ID
it should say
The value of the appID key is the app’s Prefix and the bundle ID
For most apps, it seems that the Team ID and app prefixes are the same, but if your app has been in the store for many years, these values can be different.
To find this value, open the Member Center on https://developer.apple.com and look at "Certificates, Identifiers & Profiles", click "Identifiers", then "App IDs" in the table under "Identifiers". Find your app, and use the Prefix value and Bundle ID there to create your AppID for the association file.