// decode
NSString *targetString = [pdfStr stringByReplacingPercentEscapesUsingEncoding:NSUTF8StringEncoding];
// encode
NSString *targetString = [pdfStr stringByAddingPercentEscapesUsingEncoding:NSUTF8StringEncoding];
// decode
NSString *targetString = [pdfStr stringByReplacingPercentEscapesUsingEncoding:NSUTF8StringEncoding];
// encode
NSString *targetString = [pdfStr stringByAddingPercentEscapesUsingEncoding:NSUTF8StringEncoding];