SEO Meta Data

<link rel="alternate" hreflang="es" href="xxxx" />
This attribute indicates the language of the linked resource. It is purely advisory. Use this attribute only if the href attribute is present.

<link rel="alternate" href="xxx" />
If the element is <link> and the rel attribute also contains the stylesheet type, the link defines an alternative style sheet; in that case the title attribute must be present and not be the empty string.
If the type is set to application/rss+xml or application/atom+xml, the link defines a syndication feed. The first one defined on the page is the default.
Otherwise, the link defines an alternative page, of one of these types:

• for another medium, like a handheld device (if the media attribute is set)
• in another language (if the hreflang attribute is set),
• in another format, such as a PDF (if the type attribute is set)
• a combination of these

<link rel="canonical" href="xxx" />
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the “canonical” or “preferred” version of a web page as part of search engine optimization.

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Indicates that the linked document is not endorsed by the author of this one, for example if it has no control over it, if it is a bad example or if there is commercial relationship between the two (sold link). This link type may be used by some search engines that use popularity ranking techniques.