"{0:dd/MM/yyyy}"
<asp:Label ID="licenced_startLabel" runat="server" Text='<%# Bind("licenced_start", "{0:dd/MM/yyyy}" %>'
CssClass="fields" />
"{0:dd/MM/yyyy}"
<asp:Label ID="licenced_startLabel" runat="server" Text='<%# Bind("licenced_start", "{0:dd/MM/yyyy}" %>'
CssClass="fields" />