Floor washing machine battle 2024: Price for volume again?

Since its rapid rise in 2020, floor washing machines have maintained a high growth trend for three consecutive years and reached a market size of 10 billion yuan in 2022. The market size of 2024 floor washing machines is expected to surpass that of floor sweeping robots, become the first category of clean electrical circuit. The sales of 2023 and floor washing machines rose 17.45 percent year-on-year to 8.6 billion yuan, while sales rose 36.20 percent to 3.42 million units, according to OVI. By comparison, sales of floor-sweeping robots rose only 5.37 percent year-on-year to 10.8 billion yuan, and sales rose only 0.94 percent year-on-year to 3.26 million units. “The main theme of the 2024 washing machine industry is 'price cuts, volume increases' , with average prices continuing to show a downward trend and competition in the industry becoming more intense,” a clean appliances industry source told DoNews. In the 2023 industry, the floor washing machine industry has shown remarkable development momentum, with the collection of washing, sucking, dragging and self-cleaning features in one, the washing machine quickly took market share from the original sweeping robot. As they enter the 2024, they continue to accelerate their product layouts, such as the Julio Cobos T30 Pro, the Stone P series, and the X40 hunt, in the depth of cleaning, anti-winding, portability, suction and other aspects have significantly improved. Obviously, in the current market environment in rat race, in order to improve the Market penetration, the major manufacturers have been trying their best to enhance their product capabilities and innovation efforts. Considering the performance of the floor washing machine market in recent years, how to gradually achieve a benign price reduction and expand customer base through scale-up, while accelerating the pace of research and development, and continue to drive the growth of consumer demand through product innovation, will be the focus of the washing machine manufacturers in the 2024.