This conference has grown over the past few years to an attendee size of around 10,000 - 12,000, reflecting the continued growth of Internet advertising/marketing.
The Ad-tech Conference is now held in 10 cities, including San Francisco, New York, Chicago, Miami, Beijing, Singapore, Hong Kong, Sidney, Paris, and London.
The traditional advertising and PR agencies dominated before by large PR/Advertising firms like Omnicom, WPP, etc. are now facing this newer group of savy Internet advertising/marketing companies such as Double Click (bought by Google for $3.1B), Right Media (bought by Yahoo for $680M), Blue Lithium (bought by Yahoo for $300M) and eQuantive (bought by Microsoft for $6B).
The difference between traditional advertising agencies and the Internet advertising/marketing firms is that the latter group requires knowledge of Internet technology and how to optimize various Internet advertising methods.
Other than understanding of products and markets, these firms also offer matching technology for ads to websites and measurement/monitoring tools.
Ads design services are also much more sophisticated for Internet ads, especially those with multimedia and more interactive features, compared with traditional print media ads.
Exhibitors at this event include Double Click, Blue Lithium/Yahoo, Google, etc. Absent was eQuantive, which was present last year.
New player Rubicon Project (recently funded with $15M) came from Santa Monica, CA. Their focus is in providing website owners with tools to sell their “unsold” spaces or inventory. For instance, if a website owner wanted to sell a space on their website to advertisers who want to target a specific country, Rubicon Project will help them.
Another two recent startups, Adbrite (from San Francisco) and etology from Foster City) recently received fundings of $25M and $4M respectively.
The event also attracted outsourcing services provider from India (HCL), Ybrant (India), Xbo (China) and RIA’s application services providers from Ohio, India and Eastern Europe using Ajax, Flex and Silverlight to help clients create more dynamic websites.
Leading web analytics tool company Omniture was also present.
Global Internet advertising revenue has grown from 3.2% to 4.4% of total advertising expenditures. Projections for $81B in total global Internet revenue by 2011 have been forecasted, representing a compound 21% in growth year-over-year from 2006 to 2011.
Reuters reported in April, 2008 that global online advertising soared 32% to $47B in 2007 and projects revenue to pass $100B by 2012. In the U.S., search advertising accounts for 41% of total Internet ads revenue.
For photos of the event, go to:
扫一扫
7万+
被折叠的 条评论
为什么被折叠?
到【灌水乐园】发言
