\documentclass{article}
\usepackage{graphicx}
\begin{document}
A\rotatebox{90}{B}C
A\rotatebox{270}{B}C
A\rotatebox[origin=c]{270}{B}C
\end{document}
\documentclass{article}
\usepackage{graphicx}
\begin{document}
A\rotatebox{90}{B}C
A\rotatebox{270}{B}C
A\rotatebox[origin=c]{270}{B}C
\end{document}