In order to attract much more audiences in B2B exhibition marketing, Worldbuy provided some big handbags, brochures and other gifts. However, it finds that many persons just came for gifts. Therefore, Worldbuy carries on the position analysis in marketing.
From the perspective of marketing, Worldbuy believes that the exhibition purposes of B2B websitesare to enhance the influence and range of its brand, to attract potential clients, to interact with its members, and to strengthen the adhesive force between members and websites.
Thus, in exhibition marketing Worldbuy needs to be oriented as the platform of achieving the sale goals and improve the brand value. After a clear position analysis, it suggests that all B2B websites have to arrange their marketing according to these purposes, to interact positively with industrial members and enterprise members with some special strategies.
Just like a successful play, Worldbuy need to be a real director to guide the exhibition marketing, rather than play a monodrama from the angle of actors. It hopes next time the deciders of B2B websites can have a clear position analysis in their exhibition marketing.
来自 “ ITPUB博客 ” ，链接：http://blog.itpub.net/29932765/viewspace-1305953/，如需转载，请注明出处，否则将追究法律责任。
转载于:http://blog.itpub.net/29932765/viewspace-1305953/
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