For women market it is highly agreed and prone to use women’s characteristics of loving self-display, sharing, communicating, and shopping to extend market. However, analysts in Worldbuyhave figured out that the above marketing methods has not worked in the long term. Besides, the B2B market for women is a huge potential one. Worldbuy presents the following detail analysis of B2B women market.
It is undeniable that it can profits greatly in a short time by using women’s mind of rivalry with the perfect cooperation of inner views and external executive. Worldbuy believes it is unwise for B2B market in the long run for two reasons.
First, women will form a rational way of shopping with the process of maturity. This rational shopping can affect the female consumption view, what’s more, it is the group which is featured with the strongest shopping ability and the highest shopping frequency that are influenced most.
Second, nowadays the view of independence and rationalism have affected more and more women. Therefore, the B2B market mode which is only supported by simple and rude impulse buying can not survive long and continually.
Thus Worldbuy insists that the real health situation of a company should focus on finding pain points of women users. Just using the mind of rivalry has been outdated. It is essential for B2B marketers, including Worldbuy, to pay much attention to women user demands and their user experience.
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