开发要有业务思维_具有开发人员的业务思维

开发要有业务思维

Most developers I know don’t care about business. At all. They have zero business knowledge, not even common sense about what business is all about.

我认识的大多数开发人员都不关心业务。 完全没有 他们对业务的知识为零，甚至对业务的意义也没有常识。

Some of them that work in big companies think that marketing is evil.

其中一些在大公司工作的人认为营销是邪恶的。

Some people even call marketing emails “spam”, even though they signed up voluntarily to receive those marketing emails.

有些人甚至将营销电子邮件称为“垃圾邮件”，即使他们自愿注册接收这些营销电子邮件。

By the way, let me define spam - it’s unwanted emails from Nigerian princes that need help getting their money from a bank. Or enlarge-your-whatever kind of emails. Or emails from girls you don’t know. Or unsolicited, mass-sent promotional emails to which you didn’t sign up for, that don’t have any “unsubscribe” link. That’s spam.

顺便说一句，让我来定义垃圾邮件-尼日利亚王子的垃圾电子邮件是需要帮助的，他们需要从银行取钱。 或扩大您的电子邮件种类。 或来自陌生女孩的电子邮件。 或未经您订阅的大量发送的促销电子邮件，其中没有任何“取消订阅”链接。 那是垃圾邮件。

Anyway, I think that marketing is a very useful skill to have as a developer.

无论如何，我认为作为开发人员，营销是一项非常有用的技能。

Why? Because you have a special position and very powerful combination of skills if you do so.

为什么？ 因为如果您有特殊职位，并且技能组合非常强大。

Most developers will stay in that “marketing is evil” kind of thinking, and never try to get out of their comfort zone made of editor config files and best practices.

大多数开发人员会坚持“行销就是邪恶”的想法，从不尝试脱离编辑器配置文件和最佳实践所构成的舒适区。

And that’s fine if all you want is to work at a company managed by someone else, and do your work at the keyboard, forever and ever.

如果您只想在别人管理的公司里工作，并且永远用键盘做事，那就很好了。

But what if you have an idea, and you want to bring it to market yourself? On your own?

但是，如果您有一个想法，并且想将其推向市场，该怎么办？ 靠你自己？

In this case let me say that if you are a mediocre developer and you are mediocre at marketing, it’s way better than being a stellar developer and have zero marketing knowledge or interest.

在这种情况下，我要说的是，如果您是一名中等水平的开发人员，并且在营销方面也中等，那么这比成为一名出色的开发人员并且对营销知识或兴趣为零的方法要好。

And imagine what you can do if you are pretty good developer and you can become pretty good at marketing.

想象一下，如果您是一个非常优秀的开发人员，并且可以变得非常擅长营销，该怎么办。

That’s a very, very powerful combination of skills.

这是非常非常强大的技能组合。

翻译自: https://flaviocopes.com/business-mindset/

开发要有业务思维