SitePoint播客＃90：BlogWorld访谈，第3部分

Episode 90 of The SitePoint Podcast is now available! This week Brad Williams (@williamsba) and Patrick O’Keefe (@iFroggy) share the third batch of interviews from BlogWorld Expo 2010 in Las Vegas. Listen in as they chat with Grant Griffiths of Headway Themes (@GrantGriffiths), Syed Balkhi of WPBeginner (@syedbalkhi), and Joshua Strebel of page.ly (@strebel).

SitePoint Podcast的 第90集现已发布！ 本周，布拉德·威廉姆斯( @williamsba )和帕特里克·奥基夫( @iFroggy )分享了2010年拉斯维加斯BlogWorld博览会的第三批采访。 在听，因为他们与格randint·格里菲思聊天班次主题 ( @GrantGriffiths )的赛义德·巴尔希WPBeginner ( @syedbalkhi )，以及约书亚Strebel page.ly ( @strebel )。

在浏览器中收听 (Listen in your Browser)

Play this episode directly in your browser! Just click the orange “play” button below:

直接在浏览器中播放此剧集！ 只需点击下面的橙色“播放”按钮：

下载此剧集 (Download this Episode)

You can also download this episode as a standalone MP3 file. Here’s the link:

您也可以将本集下载为独立的MP3文件。 这是链接：

• SitePoint Podcast #90: BlogWorld Interviews, Part 3 (MP3, 21:36, 20.7MB)

  SitePoint播客＃90：BlogWorld访谈，第3部分 (MP3，21:36，20.7MB)

面试成绩单 (Interview Transcript)

Kevin: December 3rd, 2010. It’s a WordPress interview extravaganza! I’m Kevin Yank and this is the SitePoint Podcast #90: BlogWorld Expo Interviews, Part 3.

凯文： 2010年12月3日。这是WordPress面试盛会！ 我是Kevin Yank，这是SitePoint播客＃90：BlogWorld Expo访谈，第3部分。

Hey there, it’s your old pal Kevin here and it’s another week, which means it’s another batch of interviews from BlogWorld Expo 2010. This week, Brad Williams, my fellow co-host, will be taking the lead because all of this week’s interviews have to do with WordPress. If you know Brad, if you’ve been listening to this podcast for any amount of time, you know he is the WordPress guy. And he was running all over the Expo floor pinning down prominent members of the WordPress communities to have a chat, and so we have three such interviews for you this week. The first one is Grant Griffiths from Headway Themes, Grant runs this company that builds this premium theme for WordPress, but it’s more than a theme, it is a drag and drop tool for designing your own WordPress site, and so we’ll be hearing from him on that. Then we have Syed Balkhi who runs a site called WPBeginner which is a beginner’s tutorial site for WordPress. One of the things I’ve always loved about working on the Web is that it’s something anyone can publish on, and Syed’s work on WPBeginner is preserving that state for one of the Web’s most popular publishing platforms, WordPress. Then we have Joshua Strebel from Page.ly, and Page.ly is a company who has guts because they are competing with WordPress with Automattic, the company behind WordPress, on their own turf by providing a commercial hosting service for WordPress sites. So if you are going to compete with WordPress, which provides wordpress.com hosting for their own software, you better have some pretty fancy tricks up your sleeve, and we’re going to hear from Joshua Strebel about exactly what sets them apart from wordpress.com. And so at this point I’d like to hand it over to my co-host Brad. Brad, take it away.

嘿，这是您的老朋友凯文(Kevin)，又是一周，这意味着这是2010年BlogWorld Expo的另一批采访。本周，我的合伙人布拉德·威廉姆斯(Brad Williams)将带头，因为本周的所有采访都有与WordPress有关。 如果您知道Brad，并且已经有一段时间没有收听此播客了，那么您就知道他是WordPress专家。 他在世博会的整个楼层奔跑，与WordPress社区的知名成员进行聊天，因此，本周我们为您进行了三次此类采访。 第一个是Headway Themes的 Grant Griffiths，Grant经营着这家为WordPress构建高级主题的公司，但它不仅是主题，它还是用于设计自己的WordPress网站的拖放工具，因此我们将听到从他那。 然后我们有Syed Balkhi，他经营着一个名为WPBeginner的网站，这是WordPress的初学者教程网站。 我一直喜欢在Web上工作的一件事是，任何人都可以在Web上发布它，而Syed在WPBeginner上的工作正在为Web上最流行的发布平台之一WordPress保持这种状态。 然后我们有来自Page.ly的 Joshua Strebel，而Page.ly是一家有胆识的公司，因为他们通过为WordPress网站提供商业托管服务而与WordPress和WordPress背后的公司Automattic竞争。 因此，如果您要与WordPress竞争，后者为自己的软件提供wordpress.com托管，那么您最好袖手旁观，我们将从约书亚·斯特雷贝尔(Joshua Strebel)那里了解到与WordPress究竟有何不同.com。 因此，在这一点上，我想将其移交给我的共同主持人布拉德。 布拉德，拿走

Brad: This is Brad Williams with the SitePoint Podcast recording live at BlogWorld Expo and I’m here with Grant Griffiths of Headway Themes and Blog for Profit, thanks for stopping by Grant.

布拉德(Brad)：这是布拉德·威廉姆斯(Brad Williams)，他在BlogWorld Expo上现场录制了SitePoint播客，我在这里与Headway Themes的Grant Griffiths和“营利博客”在一起，感谢Grant的来访。

Grant: Thanks Brad.

格randint：谢谢布拉德。

Brad: So, first let’s talk about Headway Themes. Why don’t you tell everyone what exactly is Headway?

布拉德：所以，首先让我们谈谈Headway主题。 为什么不告诉所有人Headway到底是什么？

Grant: Well, Headway is a premium WordPress framework theme, some people call it a theme, of course we call it themes in our name, it’s more really of a framework that people can use to build their site on WordPress. We have an exclusive visual editor that people can use to drag and drop, move things around, actually edit the colors and the fonts and all those things with it. As far as drag and drop you can move the navigation to the top or bottom of the header, you can easily upload your header to the site, and in Headway 2.0 we actually have a new built-in feature called our Quick Startup Wizard where once you put your banner in it will run you through these steps of finding the colors for you based on your banner giving you the color choices you can put into the different elements of your site, do mass font changes, those kinds of things, and have your basic I guess framework of your site up in a matter of just five, six minutes.

格randint：好吧，Headway是一个高级WordPress框架主题，有人称呼它为主题，我们当然以我们的名字称呼它为主题，更像是一个人们可以用来在WordPress上构建其网站的框架。 我们有一个专用的可视化编辑器，人们可以使用它来拖放，移动东西，实际编辑颜色和字体以及所有这些东西。 就拖放而言，您可以将导航移动到标题的顶部或底部，可以轻松地将标题上传到网站，并且在Headway 2.0中，我们实际上具有一个称为“快速启动向导”的新内置功能，您将横幅广告放入其中，将按照以下步骤执行操作：根据横幅广告为您找到颜色，从而为您提供颜色选择，您可以将其放入网站的不同元素中，进行大量字体更改，您大概只需五，六分钟就可以建立您网站的基本框架。

Brad: That sounds great. Now is 2.0 out now or is that coming soon?

布拉德：听起来不错。 现在是2.0版还是即将推出？

Grant: No. It’s out in beta; 2.0 probably will be out sometime around October 24th.

格randint：不。 2.0可能会在10月24日左右发布。

Brad: Great, great. So, yeah, go back to kind of the drag and drop visual editor, I mean I would say that’s probably what you’re most known for. I mean I don’t know of too many other themes, or any off the top of my head I can think that actually do that, is that kind of the main feature above some of the other themes and frameworks out there is the fact that it’s much more visual than it is kind of code based.

布拉德：太好了。 所以，是的，回到那种拖放式可视化编辑器，我的意思是说那可能是您最著名的。 我的意思是我不了解太多其他主题，或者我可以想到的实际上是在其他一些主题和框架之上的主要特征是，它比基于代码的视觉更为直观。

Grant: I think that really is one of the key features, yeah, I mean we have the normal things like built-in SEO features and some of those things, but the visual editor really sets Headway apart from other themes or frameworks I think. I’m a non-coder, I don’t know any coding; I know just enough coding to be dangerous. I always tell people I have Clay Griffiths, the developer of Headway, I don’t need to learn how to code. But I, myself, can build a site with Headway with absolutely no coding except for some basic HTML and build a site in less than an hour using the visual editor and the drag and drop. The visual editor has really evolved from when we first came out with version 1.0 last July to what it is now, and it was July of last year actually, to what it is now. And it’s evolved into really, of course I’m biased, but it’s really evolved into an amazing tool I think for the non-coder to use, but we also have developers using Headway too.

格randint：我认为这确实是关键功能之一，是的，我的意思是我们拥有诸如内置SEO功能之类的正常功能，其中一些功能，但可视化编辑器确实使Headway与我认为的其他主题或框架有所不同。 我不是编码员，我不知道编码。 我知道只有足够的编码才很危险。 我总是告诉人们我有Headway的开发商Clay Griffiths，我不需要学习如何编码。 但是我本人可以用Headway构建一个几乎没有任何编码的网站，除了一些基本HTML外，还可以使用可视化编辑器和拖放功能在不到一个小时的时间内建立一个网站。 可视化编辑器实际上已经从我们去年7月首次发布1.0版本到现在(实际上是去年7月)到现在的发展。 它确实演变为，当然，我对此有偏见，但实际上，它演变为我认为供非编码器使用的出色工具，但我们也有开发人员也在使用Headway。

Brad: I was going to say, if it’s the visuals obviously a really, really cool feature of the theme, but for the more hardcore developers does it also offer kind of easy ways to hook in through the code side and do things like that as well or is it all visual?

布拉德：我要说的是，如果视觉效果显然是主题的一个非常非常酷的功能，但是对于更坚决的开发人员来说，它还提供了一种简单的方法来挂接代码端并执行类似的操作好还是全部是视觉的？

Grant: No, we have easy hooks built into Headway, we actually have a live CSS editor that’s built into the visual editor so you can actually put in your CSS that you want to use and you’ll actually see it happen right there in front of you. We really tried to make it so not only can the non-coder, do-it-yourselfer use it, but we have developers using it too.

格randint：不，我们在Headway中内置了简单的钩子，实际上我们在可视化编辑器中内置了一个实时CSS编辑器，因此您实际上可以将要使用CSS放入其中，并且可以在前面看到它的实际发生。你的。 我们确实试图做到这一点，以便非编码者自己动手使用它，而且我们也让开发人员使用它。

Brad: And you are a premium theme, as they say, so what’s the purchase price of Headway these days?

布拉德：正如他们所说，您是一个高级主题，那么最近Headway的购买价格是多少？

Grant: Personal license is $87; a developer’s license is $164.

格randint：个人许可证$ 87； 开发商的许可证为$ 164。

Brad: And does a developer license allow you to essentially use it on as many sites or could I use it for like client sites?

布拉德：开发人员许可证是否可以让您在许多站点上使用它，或者我可以在类似客户端的站点上使用它？

Grant: Yes. Now, what we do with the personal license you get support for two sites, the developer license you get support for as many sites as you want to build for yourself or for your clients. If your clients want support from Headway they would need to purchase the personal license.

格randint：是的。 现在，我们使用个人许可证可以为您提供两个站点的支持，而开发人员许可证可以为您想为自己或客户建立的任意多个站点提供支持。 如果您的客户需要Headway的支持，则需要购买个人许可证。

Brad: Okay, great, great. And you actually just recently went split license, is that right?

布拉德：好的，太好了。 实际上，您最近刚获得了拆分许可证，对吗？

Grant: We did. We are currently split GPL—currently. (laugh)

格randint：我们做到了。 目前，我们正在拆分GPL。 (笑)

Brad: (Laughter) It’s always a fun topic when you talk to premium themed developers and designers about licensing and it can get touchy pretty quickly, but we won’t go too deep into it.

布拉德：(笑声)，当您与高级主题的开发人员和设计师讨论许可时，这总是一个有趣的话题，它可以很快引起您的注意，但是我们不会太过深入。

Grant: No, I appreciate that. Yeah, but really what’s amazing is when you look at our user base probably 95% of our users don’t really care.

格randint：不，我很感激。 是的，但真正令人惊讶的是，当您查看我们的用户群时，我们95％的用户可能并不在乎。

Brad: They just want it to work.

布拉德：他们只是想让它工作。

Grant: Yeah, and that’s all we really wanted to do was build a product that our users could use and get the results they were looking to get. That’s really what we want to do, the license thing it’s too bad, I hope we’ve dealt with it and we can just move on.

格randint：是的，这就是我们真正想做的就是开发一种可供用户使用并获得他们想要获得的结果的产品。 那真的是我们想要做的，许可的事情太糟糕了，我希望我们已经解决了，我们可以继续。

Brad: Yeah, absolutely. So you also blog at — your blog is Blog for Profit, why don’t you tell us a little bit about that.

布拉德：是的，绝对。 因此，您也可以在以下位置进行博客-您的博客是“赢利博客” ，为什么不告诉我们一些。

Grant: Blogforprofit.com was a blog I started. I don’t talk about monetizing a blog to get rich quick; I don’t talk about affiliate links, those kinds of things. Blog for Profit is really a blog I use to teach people and to communicate with people about using a blog or social media to promote or market a business. Not so much an online business but even brick and mortar businesses too. It’s not like some of the other blogs where they talk about affiliate links and using advertising to make money and those things, I really try to focus on using a blog to market your business with.

格randint： Blogforprofit.com是我创办的博客。 我不是在谈论通过博客获利来快速致富。 我不谈论会员链接，这类事情。 营利博客实际上是我用来教人们并与人们进行交流的博客，有关使用博客或社交媒体来促进或营销业务。 与其说是在线业务，不如说是实体业务。 与其他博客中谈论会员链接和使用广告赚钱的东西不同，我确实尝试着重使用博客来营销您的业务。

Brad: And I follow you on Twitter, I believe it’s once a week you have, which I think is really cool idea, you have almost like a Twitter Chat, a scheduled chat through Twitter to talk about whatever the topic of that week is, is that right?

布拉德：我在Twitter上关注您，我相信您每周只有一次，我认为这是一个很酷的主意，您几乎像Twitter聊天，通过Twitter进行预定聊天以谈论该周的主题，那正确吗？

Grant: Well, that’s actually — the hashtag is #SBT10 and it stands for Start Blogging Today, and Start Blogging Today is actually a membership site that I’m doing with some people where we have 26 core lessons and we have a bunch of bonus lessons built into it, and then we also provide some WordPress tutorials and those things, and we have a members-only forum. But I started the Twitter Chat, the weekly Twitter Chat, as part of that, and anybody can come, you don’t have to be a member of Start Blogging Today to participate, and it’s been a lot of fun and we’ve had anywhere from 10 people show up that participate to I mean one night we had almost 200 people show up. So I mean it’s a lot of fun.

格randint：嗯，这实际上是＃SBT10，是“今天开始写博客”的缩写，而“今天开始写博客”实际上是我正在与一些人合作的会员网站，我们在这里有26堂核心课程，并且有很多好处课程内置的课程，然后我们还提供了一些WordPress教程以及这些内容，并且我们有一个仅限会员的论坛。 但是我开始了Twitter聊天(每周一次的Twitter聊天)，作为其中的一部分，任何人都可以参加，您不必成为Start Blogging Today的成员即可参加，这很有趣，我们拥有从参加会议的10个人到我指的是一个晚上有近200人参加的任何地方。 所以我的意思是很有趣。

Brad: Now, are you using a service for that or is it literally just you Tweet with the hashtag and that’s how you kind of, the conversation flows?

布拉德：现在，您是在使用服务吗？或者只是从字面上看，您只是在使用Twitter标签发推，这就是对话的方式？

Grant: I use a Twitter tool called I think, what is it, F-L-O-K-K-E-S, or something like that, and I apologize if I’m butchering that because I don’t have it right here in front of me. I use that tool to follow the Twitter Chat myself because that’s all it does, and it puts the hashtag on it automatically for you and that’s really a great tool. You don’t have to use that, I think Twitter has — there’s Twitter Chat you can use to follow the conversation or you can just use a desktop application like I use Market Me Suite; do a search for the hashtag and follow it that way too.

格randint(Grant)：我使用的Twitter工具叫“我想”，它是什么，是FLOKKES还是类似的东西，如果对这个问题我不予理po，我深表歉意，因为我现在还没有这个工具。 我自己使用该工具来关注Twitter Chat，因为这就是它的全部功能，并且它会自动为您添加主题标签，这确实是一个很棒的工具。 我认为您不必使用Twitter，Twitter应用程序可以用来跟踪对话，也可以像我使用Market Me Suite一样使用桌面应用程序；您可以使用Twitter Chat。 搜索主题标签，然后也按照该方法进行操作。

Brad: Sounds like you’re staying pretty busy Grant.

布拉德：听起来您格randint住得很忙。

Grant: Oh, yeah. (laughs)

格randint：哦，是的。 (笑)

Brad: That’s great. Why don’t you tell everyone where they can find you online.

布拉德：太好了。 您为什么不告诉所有人在哪里可以找到您。

Grant: Headway Themes is headwaythemes.com, Blog for Profit is at blogforprofit.com, and then startbloggingtoday.com.

Grant： Headway Themes是headwaythemes.com ，Blog for Profit在blogforprofit.com ，然后是startbloggingtoday.com 。

Brad: Awesome, great. Well, thanks a lot Grant.

布拉德：太好了。 好，非常感谢Grant。

Grant: Thank you.

格randint：谢谢。

Brad: This is Brad Williams with the SitePoint Podcast and we’re coming live from BlogWorld 2010. I’m here with Patrick O’Keefe and Syed Balkhi of WP Beginner, how are you doing Syed?

布拉德(Brad)：这是布拉德·威廉姆斯(Brad Williams)的SitePoint播客，我们来自BlogWorld 2010。

Syed: Doing good, how are you?

赛德：做得好，你好吗？

Brad: Great, real good. So, why don’t you tell us a little bit about what is — for those that don’t know, what is wpbeginner.com?

布拉德：太好了，真的很好。 那么，为什么不向我们介绍一些内容-对于那些不知道的人，wpbeginner.com是什么？

Syed: Okay, wpbeginner.com is a WordPress resource site that is targeted towards beginners but we have content for every user level, moreso like how to do things with WordPress—basic stuff.

Syed：好的， wpbeginner.com是一个针对初学者的WordPress资源站点，但是我们为每个用户级别提供内容，例如如何使用WordPress做事(基本的东西)。

Brad: It’s a fairly new site, I mean how long is it; you’ve been around over a year now, right?

布拉德：这是一个相当新的网站，我的意思是要花多长时间？ 你已经有一年多了，对吗？

Syed: Yeah, we launched in July 2009.

Syed：是的，我们于2009年7月推出。

Brad: July 2009, and in that short amount of time you’ve built up quite a community around the site.

布拉德： 2009年7月，在很短的时间内，您就在站点周围建立了一个社区。

Syed: Yeah, we use Twitter mainly, and Twitter right now, you know, Facebook and all that, it’s basically social media that we spend zero dollars in advertising the site, it got picked up by Robert Scoble, wired.com, Mashable, so we had some help in that sense.

Syed：是的，我们主要使用Twitter，现在使用Twitter，Facebook，等等，基本上是社交媒体，我们在网站上花费零美元，由Robert Scoble，wired.com，Mashable，因此我们在这种意义上有所帮助。

Brad: Awesome. So do you have any tips outside of just Twitter and Facebook for someone that’s starting a website and they’re kind of looking to build a nice community and following around whatever they’re topic and site may be?

布拉德：太棒了。 那么，除了Twitter和Facebook外，您是否还有其他技巧可以帮助那些正在创建网站的人，他们正在寻求建立一个不错的社区，并关注他们所关注的主题和网站？

Syed: Yeah, the best tip I can give anybody is customer service. So, don’t try to get new customers, focus on the ones that you have and provide the best customer service. And these users will work as an anchor and they will go find more users for you because that’s exactly how we grew; you know, people don’t really re-Tweet stuff on Twitter, but our stuff was being re-Tweeted by these users who we were helping; we replied to every single email answering even the basic questions there were.

Syed：是的，我可以给任何人的最佳建议是客户服务。 因此，不要试图吸引新客户，专注于拥有的客户并提供最佳的客户服务。 这些用户将充当锚，他们将为您找到更多用户，因为这正是我们成长的方式； 您知道，人们并没有真正在Twitter上转发内容，但我们正在帮助的用户正在转发我们的内容。 我们回复了每一封电子邮件，甚至回答了基本问题。

Patrick: So it goes without saying I guess that you’re a believer in the power of beginner content. I mean it’s something that Darren Rowse talks about with ProBlogger, he says his best stuff is the beginner stuff, the basic questions, answering those questions, and you kind of created I guess a resource, a market for that with WordPress to answer those beginner questions.

帕特里克(Patrick)：不用说，我想您相信初学者内容的力量。 我的意思是Darren Rowse与ProBlogger谈论的东西，他说他最好的东西是初学者的东西，基本问题，回答这些问题，并且您创造了一种资源，这是一个市场，WordPress可以回答那些初学者问题。

Syed: Yeah, I actually think that there were so many WordPress sites out there that were mainly targeted toward developers or designers. The best book there was was Blogging for Dummies, actually WordPress for Dummies by Lisa Sabin-Wilson, but again most people when they’re trying to use WordPress they don’t want to buy a book and spend money.

Syed：是的，我实际上认为那里有很多WordPress网站，主要针对开发人员或设计师。 最好的书是《傻瓜博客》(Blogging for Dummies)，实际上是丽莎·萨宾·威尔森(Lisa Sabin-Wilson)的《傻瓜博客》(WordPress for Dummies)，但是大多数人在尝试使用WordPress时又不想买书和花钱。

Brad: Well, I mean depending on what that book may be. (laughter)

布拉德：好吧，我的意思是视那本书而定。 (笑声)

Patrick: There’s a couple of books you might want to buy.

帕特里克：您可能想买几本书。

Syed: Yeah, like Professional WordPress is a pretty good book if you’re trying to get into WordPress. But as a new user our goal was first to teach people why they should use WordPress because a lot of corporates and a lot of people have this mindset that it’s open source and you don’t want to use it because it’s insecure or whatnot, so we covered that and then started going into beginner content showing the basics that most people don’t pay any attention to.

Syed：是的，如果您想使用WordPress，就像Professional WordPress一样是一本不错的书。 但是，作为新用户，我们的目标是首先教人们为什么要使用WordPress，因为许多公司和很多人都认为它是开源的，并且您不想使用它，因为它不安全或没有安全感，因此我们介绍了这些内容，然后开始进入初学者的内容，介绍了大多数人不关注的基本知识。

Brad: So you have a new site you’re launching, you want to give us some details, the inside scoop on that?

布拉德：您要启动一个新网站，想给我们提供一些详细信息，以了解具体情况吗？

Syed: Yeah, we’re planning on launching WPBulk, similar concept of MacHeist; we’re going to bundle the best WordPress products for beginners with hosting, paid plugins, commercial themes, books that you might find helpful for blogging, WordPress, and we’re going to bring that to you for literally a fraction of a price, so it will be something that’s $500 worth for like 50 bucks.

Syed：是的，我们正计划推出类似MacHeist的WPBulk。 我们将为初学者提供最佳的WordPress产品，包括托管，付费插件，商业主题，可能对博客有用的书籍，WordPress，并以低廉的价格带给您，因此它的价值为500美元(约合50美元)。

Brad: It would actually be like a— So, for example, like a package of plugins and you would essentially install all those plugins in one shot?

布拉德：实际上，这就像一个插件包，您实际上可以一次性安装所有这些插件吗？

Syed: What we will do is we will give away the downloads for plugins because essentially the products should be able to work with every site, but what if somebody doesn’t want to use a theme and just wants to use plugins, they have the ability to download that plugin from our membership area and then just go with it. And it will be limited time deals and it will come out periodically, so we’ll have a bundle one, or we’ll have creative names for bundles, and it will last for a month and there will be limited quantities as well just to keep the products exclusive.

Syed：我们要做的是，我们将放弃插件的下载，因为从本质上来说，产品应该可以在每个站点上使用，但是如果有人不想使用主题而只想使用插件，他们会可以从我们的会员区下载该插件，然后再使用它。 而且这将是限时交易，并且会定期发出，因此我们将有一个捆绑销售商品，或者我们将为捆绑销售商品提供创意名称，并且会持续一个月，并且数量有限，保持产品独家。

Brad: Awesome, yeah, so that’s wpbulk.com, we’ll certainly have to keep an eye on that. Anything else you want to share with us before we go?

布拉德：太好了，是的，所以那是wpbulk.com ，我们一定要密切注意。 在我们出发之前，您还想与我们分享什么吗？

Patrick: Yeah, that’s kind of a hard question, you know, in the history of your life what was the most interesting. (Laughter)

帕特里克：是的，这是一个很难回答的问题，在您的生活史中，最有趣的是什么。 (笑声)

Syed: Yeah, looking to expand WPBeginner into quite a few sections in terms of there will be a gallery because I don’t think that WordPress Showcase did a great job, and our gallery will actually feature stuff that looks good submitted by an average user even; you don’t have to be Jay-Z to have your website listed in our showcase, you can get it listed in our gallery having it launch. We’re also coming out with quite a few cool stuff within WP Beginner to get community to interact.

Syed：是的，希望将WPBeginner扩展到相当多的部分，因为会有一个画廊，因为我认为WordPress Showcase并没有做得很好，而且我们的画廊实际上将展示普通用户提交的看起来不错的东西甚至; 您不必成为Jay-Z就可以在我们的展示柜中列出您的网站，您可以在启动它时在我们的画廊中列出它。 我们还在WP Beginner中推出了很多不错的功能，以使社区进行互动。

Brad: Awesome, so outside of wpbeginner.com where can people find you at?

布拉德：太好了，所以在wpbeginner.com之外，人们可以在哪里找到您？

Syed: You can also find me on Twitter @syedbalkhi, you can find me at my blog balkhis.com where I occasionally write about stuff.

Syed：您也可以在Twitter @syedbalkhi上找到我，也可以在我的博客balkhis.com上找到我，我偶尔在这里写一些关于我的东西。

Brad: Well, thanks a lot for stopping by Syed.

布拉德：好，非常感谢Syed的光临。

Syed: Thanks Brad and Pat.

Syed：谢谢Brad和Pat。

Brad: This is Brad Williams with the SitePoint Podcast and we’re live at BlogWorld Expo with Josh Strebel from Page.ly. How’s it going Josh?

布拉德：我是SitePoint播客的布拉德·威廉姆斯，我们和Page.ly的乔什·斯特雷贝尔一起参加BlogWorld Expo。 乔希过得怎么样？

Josh: Doing going great, thanks for having us Brad.

乔希：做得很好，感谢您给我们布拉德。

Brad: Yeah, absolutely. So tell everyone out there, what is Page.ly, what do you guys do?

布拉德：是的，绝对。 所以告诉外面的每个人，Page.ly是什么，你们做什么？

Josh: Well, Page.ly is a managed WordPress hosting system that we developed and launched about a year ago that takes anybody online with a new WordPress site in about a minute, includes automatic backups, core upgrades, plugin upgrades, partnerships with theme developers, pretty much everything you need to get your own self-hosted WordPress site online in a quickie.

Josh：好吧， Page.ly是我们大约一年前开发和启动的托管WordPress托管系统，可以使任何人在大约一分钟内通过一个新的WordPress网站上网，包括自动备份，核心升级，插件升级以及与主题开发者的合作关系，您几乎可以快速将自己的自托管WordPress网站在线获得所需的一切。

Brad: So it’s kind of like hosted wordpress.org, is that a fair way to explain it?

布拉德：所以有点像托管的wordpress.org，这是一种公平的解释方式吗？

Josh: Exactly. Think of it as WordPress as a service, wordpress.com has done a really great job of simplifying things for the user, but then they put some restrictions in place on plugins and theme usage where wordpress.org is a little intimidating to install and set up a database and do everything yourself, so we’ve kind of positioned ourselves in the middle of those two options where we take care of a lot of the technical things but then still give you the freedom to fully customize your site.

乔希：是的 。 将其视为WordPress即服务，wordpress.com在简化用户方面做得非常出色，但是随后他们在插件和主题使用方面设置了一些限制，而wordpress.org的安装和设置有点令人生畏。建立数据库并自己做所有事情，因此我们将自己定位在这两个选项的中间，我们在其中处理了很多技术问题，但仍然为您提供了完全自定义站点的自由。

Brad: And you’ve also partnered with some prominent theme companies, premium themes and plugins; so why don’t you tell us how that works exactly.

布拉德：您还与一些著名的主题公司，高级主题和插件建立了合作伙伴关系。 那你为什么不告诉我们那是如何工作的呢。

Josh: Yeah, when we first launched we’re big believers in kind of a win-win scenario, you know, and working within the community, we’re very passionate about that, so when we first launched we reached out to Brian Gardner over at StudioPress and the guys at WooThemes and now with Jason over at Press75. And we established some partnerships with them where we’re able to give our customers access to the entire theme library from these developers as well as their support for a flat monthly fee.

Josh：是的，当我们首次发布产品时，我们是信奉双赢的信徒，在社区内工作，我们对此充满热情，因此，当我们首次发布产品时，我们与Brian Brian Gardner取得了联系在StudioPress和WooThemes工作，现在与Jason在Press75工作。 并且我们与他们建立了一些合作伙伴关系，在这些合作伙伴关系中，我们可以使客户从这些开发人员处访问整个主题库，并为其提供固定的月费支持。

Brad: So I could sign up within a minute, or however long it takes, 30 seconds, it’s a pretty quick process, I’ve gone through it, and I can literally just pick one of these premium themes and use as my site and within a minute or two I’m up and online with a StudioPress theme or a WooTheme.

布拉德：所以我可以在一分钟内注册，或者花费30秒之久，这是一个非常快速的过程，我已经经历了整个过程，我可以选择其中一个高级主题并将其用作我的网站，一两分钟之内，我就可以使用StudioPress主题或WooTheme上网了。

Josh: You certainly are; not just one, you get the entire library to choose from so you can kind of pick and choose and play with whichever one you want.

乔希：你当然是。 您不仅可以选择整个图书馆，还可以选择和选择想要的任何一个。

Brad: Switch up every day of the week.

布拉德(Brad)：每周的每天都打开。

Josh: Yeah, a daily theme, certainly.

乔希：是的，当然是每天的主题。

Brad: That’s great. How open is it? If I have a plugin that maybe isn’t as popular or isn’t as well known is that something I’m going to be able to install in my site or do I have to choose from a preset list?

布拉德：太好了。 它有多开放？ 如果我的某个插件可能不那么受欢迎或不那么知名，那是我可以在自己的网站上安装的插件，还是必须从预设列表中进行选择？

Josh: Complete freedom, do whatever you need to do, believe it or not. Once you get past the technical setup and then the stuff we’re doing behind the scenes with your backups and your upgrades, besides that it’s just like having your own WordPress site. You can go in under plugins add new, get any plugin out of the repository, get any theme out of the repository, install it, do what you need to do and just customize your site.

乔希：完全自由，信奉或不信，做任何你想做的事。 一旦您通过了技术设置，然后我们将在后台进行备份和升级，除了拥有自己的WordPress网站外，我们还将在后台进行其他工作。 您可以进入“添加新插件”，从存储库中获取任何插件，从存储库中获取任何主题，进行安装，执行所需的操作以及仅对站点进行自定义。

Brad: And you guys take security very seriously, I know you’ve partnered with FireHost is it, the hosting company?

布拉德：你们非常重视安全性，我知道您已经与FireHost合作了，托管公司吗？

Josh: That’s correct.

乔希：是的。

Brad: Why don’t you tell us about security and what steps to take.

布拉德：您为什么不告诉我们有关安全性以及应采取的步骤。

Josh: Well, if you guys watch the news at all this summer some of the big hosts have been absolutely lambasted for malware attacks and hacks, and it’s unfortunate. And when we started our business we knew what we were good at, we’re good at the application aspects of WordPress but we didn’t want to be server administrators, so we’re more than willing to pay top dollar to find the absolute best most secure server guys who could, and that happened to be FireHost. And they take care of managing the entire infrastructure, locking it down, they have millions and millions of dollars worth of hardware security appliances protecting our network which we pay top dollar for yet our customers gain that benefit for a fraction of the price had they gone directly to a secure host like that.

乔希：好吧，如果你们在整个夏天都在看新闻，那么一些大型主机绝对受到了恶意软件攻击和黑客的抨击，这是不幸的。 当我们开始我们的业务时，我们知道我们擅长的是什么，我们擅长于WordPress的应用程序方面，但是我们不想成为服务器管理员，因此我们非常愿意付出高昂的代价来寻找绝对的优势。最好的，最安全的服务器人员，那恰好是FireHost。 他们负责管理整个基础架构，将其锁定，他们拥有价值数百万美元的硬件安全设备来保护我们的网络，我们为此付出了高昂的代价，但客户只要花了不到的一部分，就可以从中获得收益直接发送到这样的安全主机。

Brad: Yeah, that’s great. I’m real big on the security side of WordPress as well so I love seeing companies like yours that put a real focus on it rather than just kind of overlooking that and the next thing you know your site gets hacked.

布拉德：是的，太好了。 我在WordPress的安全性方面也非常重要，所以我喜欢看到像您这样的公司将重点放在它上面，而不是仅仅忽略它，而接下来您知道您的网站被黑了。

Josh: Yeah, unfortunately it’s become a bit of a buzzword in that everybody says they’re secure now, yet how are they proving it? We have 387 days since we launched, perfect track record of zero hacks, zero malware, zero anything, so that’s how we prove our security chops.

乔希：是的，不幸的是，这已经成为一个流行语，因为每个人都说他们现在很安全，但是他们如何证明这一点呢？ 自推出以来已有387天，完美的记录，零黑客，零恶意软件，零任何东西，因此这是我们证明安全性的方式。

Brad: Yeah, so you just passed the one-year mark, happy birthday to that, congratulations.

布拉德：是的，恭喜，您刚过了一年的生日快乐！

Josh: Thank you, thank you; it’s been a really fun journey.

乔希：谢谢，谢谢。 这是一个非常有趣的旅程。

Brad: So recently you just announced the Page.ly Vertical Platform, what exactly is that?

布拉德：所以最近您刚刚宣布了Page.ly垂直平台，那到底是什么？

Josh: Well, we saw the opportunity again to bring other community members into the fold. We want to specialize strictly on the WordPress hosting and infrastructure side, so just as we partnered with theme developers and plugin developers our vertical platform allows a theme company or somebody to essentially white-label the entire Page.ly system. So our first partner was Graph Paper Press out of DC, they’re a great theme company that focuses primarily on photography themes, and they’re essentially able to stand up a hosting service with their themes preinstalled powered on the Page.ly platform. So that’s going to allow us to serve other niche verticals yet rather than trying to own them all ourselves we’re bringing in the best people in those spaces to run those verticals and create their own business out of it.

乔希：好吧，我们再次看到了使其他社区成员参与其中的机会。 我们希望严格专注于WordPress托管和基础结构方面，因此，就像我们与主题开发人员和插件开发人员合作一样，我们的垂直平台也允许主题公司或某人在整个Page.ly系统上贴上白色标签。 因此，我们的第一个合作伙伴是DC以外的Graph Paper Press，他们是一家主要专注于摄影主题的出色主题公司，并且他们基本上能够通过在Page.ly平台上预装主题来支持托管服务。 因此，这将使我们能够为其他利基垂直市场提供服务，而不是试图自己拥有所有利基市场，而是在这些领域引入最优秀的人才来经营这些垂直市场并以此为基础创建自己的业务。

Brad: So basically they’re kind of branding Page.ly as their own and then bringing their clients to the Page.ly platform, is that right?

布拉德：因此，基本上，他们本身就是将Page.ly品牌化，然后将其客户带到Page.ly平台上，对吗？

Josh: Exactly. And the way we do it is it’s a co-brand arrangement, so it’s “Get Pro Graph Paper Press Hosting powered by Page.ly”. And so the support is split as well so the customers know if they have a server question or email or billing Page.ly’s there to take care of that. If they have a theme customization question or a WordPress question, in this case Graph Paper Press or the vertical partner is there to take care of that.

乔希：是的 。 而我们这样做的方式是联合品牌安排，因此是“由Page.ly支持的Pro Graph印刷机托管”。 因此，支持也是分开的，因此客户可以知道他们是否有服务器问题，电子邮件或帐单，Page.ly在那里可以解决。 如果他们有主题自定义问题或WordPress问题，在这种情况下可以使用Graph Paper Press或垂直合作伙伴来解决。

Brad: Awesome, awesome. Well thanks for stopping by, Josh, why don’t you tell everyone where they can find you online.

布拉德：太棒了，太棒了。 好的，约什，谢谢您的光临，为什么不告诉大家他们可以在网上找到您的地方。

Josh: Page.ly. Thanks for having us and really looking forward to talking to you guys again.

乔希： Page.ly 。 感谢您有我们，我们非常期待再次与您交谈。

Brad: Great, thanks Josh.

布拉德：太好了，谢谢乔什。

Kevin: And thanks for listening to the SitePoint Podcast. If you have any thoughts or questions about today’s interview please do get in touch. You can find SitePoint on Twitter @sitepointdotcom. And you can find me on Twitter @sentience. Visit sitepoint.com/podcast to leave a comment on this show and to subscribe to get every show automatically. We’ll be back next week with another news and commentary show with our usual panel of experts.

凯文：感谢您收听SitePoint播客。 如果您对今天的采访有任何想法或疑问，请与我们取得联系。 您可以在Twitter @sitepointdotcom上找到SitePoint 。 您可以在Twitter @sentience上找到我。 访问sitepoint.com/podcast对该节目发表评论，并订阅以自动获得每个节目。 下周我们将与我们通常的专家小组一起再次发布新闻和评论节目。

This episode of the SitePoint Podcast was produced by Karn Broad and I’m Kevin Yank. Bye for now!

这集SitePoint播客是由Karn Broad制作的，我叫Kevin Yank。 暂时再见！

Theme music by Mike Mella.

Mike Mella的主题音乐。

Thanks for listening! Feel free to let us know how we’re doing, or to continue the discussion, using the comments field below.

谢谢收听！ 欢迎使用下面的评论字段让我们知道我们的状况，或者继续讨论。

翻译自: https://www.sitepoint.com/podcast-90-blogworld-expo-interviews-part-3/