入侵他人电脑四个步骤_增长的七个步骤利用数据入侵您的业务

入侵他人电脑四个步骤

No data? No problem. You can growth hack your way to success in seven steps.

没有数据？ 没问题。 您可以通过七个步骤来发展自己的成功之路。

Whether you’re pre-launch or ready to scale, data can hold the key to your business’ growth. Even if you don’t have much data about your customers or product yet, you can still use data to growth hack your business by following these seven steps.

无论您是预发布还是准备扩展，数据都可以成为业务增长的关键。 即使您还没有太多有关客户或产品的数据，您仍然可以按照以下七个步骤使用数据来扩展业务。

1.定义您的业务目标 (1. Define your business objectives)

Before you can shoot for the stars you need to be clear about what you’re trying to achieve. While this is often easier than it sounds, it’s a crucial step because your goal will drive your strategy.

在为星星拍摄之前，您需要明确要达到的目标。 尽管这通常比听起来容易，但这是关键的一步，因为您的目标将驱动您的策略。

According to Simon Mathonnet, Chief of Digital Strategy for Splashbox, it’s important to translate your objective into something practical. For example, rather than saying your goal is to grow your business, it should be more specific — like you want to quit your job so you can focus full-time on the company, or you want to raise a Series A investment round.

Splashbox数字战略负责人Simon Mathonnet认为，将您的目标转化为实际的东西很重要。 例如，与其说您的目标是发展业务，不如说要具体发展，例如您想辞职，以便全职专注于公司，或者想进行A轮投资。

2.使目标可衡量 (2. Make your objectives measurable)

Once you’ve defined your objective, it then needs to be translated into something that you can track. A good way to do this is to make it SMART. This stands for:

定义目标后，就需要将其转化为可以跟踪的目标。 做到这一点的一个好方法是使其变得智能。 这代表：

• Specific: Make the objective clear and easy to grasp.

  具体 ：使目标清晰易懂。

• Measurable: Set a quantitative goal that can be measured.

  可衡量的 ：设定可以衡量的量化目标。

• Achievable: Get buy-in from your team and give them (and yourself) an incentive by having an objective that’s within reach.

  可实现的 ：从您的团队获得支持，并通过可以实现的目标激励他们(和您自己)。

• Relevant: Your goal needs to make sense and be in line with what the business is trying to achieve.

  相关性 ：您的目标必须合理，并与企业要实现的目标保持一致。

• Time: Be clear about when the objective needs to be achieved. This will give you something to look forward to.

  时间 ：明确何时需要实现目标。 这会给您一些期待。

The SMART objective for the two objectives above may be:

上述两个目标的SMART目标可能是：

• Quit your job to focus on your startup = Generate $X of revenue per month for three consecutive months.
  辞去工作以专注于您的创业公司=连续三个月每月产生$ X的收入。
• Series A capital raising = Retain Y active users for three months before approaching investors.
  系列A融资=在与投资者接触之前，将Y个活跃用户保留三个月。

3.创建一个假设 (3. Create a hypothesis)

Once you’ve defined your goal you need to find a way to get closer to achieving it. One way to do this is to create a hypothesis that you can implement and test quickly. The hypothesis is essentially an educated guess or hunch based on what you know about your product or service and customers.

定义目标后，您需要找到一种方法来接近实现目标。 一种方法是创建一个可以快速实施和测试的假设。 该假设本质上是根据您对产品或服务以及客户的了解进行的有根据的猜测或预感。

For example, if your objective is to grow revenue, then your hypothesis might be that people who look at three or more products on your website are more likely to purchase. This means you need to find a way to get people who visit your site to look at three or more products because you believe this will increase your revenue.

例如，如果您的目标是增加收入，那么您的假设可能是浏览您网站上三个或更多产品的人更有可能购买。 这意味着您需要找到一种方法来吸引访问您网站的用户查看三种或更多产品，因为您认为这会增加您的收入。

4.收集数据 (4. Collect data)

To be able to test and measure your hypothesis you need to have data. The data sets a baseline — so you know your starting point — and measures your results. The type of data that you need will depend on your hypothesis.

为了能够检验和衡量您的假设，您需要掌握数据。 数据设定了基线(因此您知道了起点)并衡量了结果。 您需要的数据类型将取决于您的假设。

If you’re pre-launch, you probably don’t have much customer data yet. Most startups also struggle with data because of their uniqueness — traditional, quantifiable data sources like market research may not have insights for your product or market segment. While it can be expensive to commission market research, thankfully there’s a plethora of technology that’s relatively inexpensive that can help you mine information and generate new data.

如果您要进行预发布，那么您可能还没有太多的客户数据。 大多数创业公司还因其独特性而在数据方面苦苦挣扎-传统的，可量化的数据源(例如市场研究)可能没有针对您的产品或细分市场的见解。 尽管委托市场研究可能很昂贵，但值得庆幸的是，有很多相对便宜的技术可以帮助您挖掘信息并生成新数据。

Some ways you can collect data include:

收集数据的一些方法包括：

• Google Analytics: This is useful if you have had many visitors to your site. It collects data on what interactions people have on your website, like how long they spent on your site, what pages are the most popular, what search terms they used and what links they clicked.

  Google Analytics(分析) ：如果您的网站有很多访问者，这将很有用。 它收集有关人们在您的网站上进行的互动的数据，例如人们在您的网站上停留了多长时间，哪些页面最受欢迎，他们使用了哪些搜索字词以及他们点击了哪些链接。

• PoweredLocal: If you have a brick and mortar shopfront, this platform lets you collect information about your customers by offering them complimentary Wi-Fi access. When customers use social media or email to sign onto your network, you can find out who they are, what they like, and potentially sign them up to your newsletter or offers.

  PoweredLocal ：如果您拥有实体店，则此平台可为您的客户提供免费的Wi-Fi接入，从而收集有关他们的客户的信息。 当客户使用社交媒体或电子邮件登录到您的网络时，您可以了解他们是谁，喜欢什么，并有可能将其注册到您的新闻通讯或优惠中。

• Online reviews: Review sites like Yelp or TripAdvisor serve two purposes. They let people who are looking for your product or service hear what you’re like directly from your customers, and they provide a way for customers to give you feedback. This feedback is data that you can use to identify opportunities to improve your customer experience.

  在线评论 ：诸如Yelp或TripAdvisor的评论网站有两个目的。 他们可以使正在寻找您的产品或服务的人员直接从客户那里听到您的需求，并为客户提供反馈的方式。 此反馈是可用于识别改善客户体验机会的数据。

• HotJar: This heatmap tool lets you see how people use and respond to messages on your site by showing what they engage with. Unlike Google Analytics, you don’t need too many visitors to your site to start seeing what is attracting or repelling your customers.

  HotJar ：此热图工具可让您通过显示人们的参与程度来查看人们如何使用和响应您站点上的消息。 与Google Analytics(分析)不同，您不需要太多的站点访问者即可开始看到吸引或排斥客户的东西。

• Social Media: Research social media channels to see what customers are talking about. This may be either on your own social media pages or your competitors’. Social media platforms like Facebook and Twitter also have analytics tools that are often available for free. These can show you demographic and engagement information about your audience.

  社交媒体 ：研究社交媒体渠道，以了解客户在谈论什么。 这可以在您自己的社交媒体页面上，也可以在竞争对手的页面上。 诸如Facebook和Twitter之类的社交媒体平台也具有通常免费提供的分析工具。 这些可以向您显示有关受众群体的受众特征和参与度信息。

• LeadChat: Use a live chat function on your website to get direct input from your customers. Find out your customer demographic and see what questions they ask to determine what they’re interested in or are struggling with.

  LeadChat ：在您的网站上使用实时聊天功能来获取客户的直接意见。 找出您的客户人口统计资料，看看他们提出了哪些问题，以确定他们对什么感兴趣或正在苦苦挣扎。

• Events and pitch nights: Collect anecdotal data by talking to potential customers, peers and competitors. You can find them at industry events, pitch nights and conferences.

  活动和夜晚 ：通过与潜在客户，同行和竞争对手进行对话来收集轶事数据。 您可以在行业活动，夜市和会议上找到它们。

5.设计测试 (5. Design a test)

Once you have baseline data, you can design a test for your hypothesis. One of the most common ways to test your hypothesis is to do a split test. For example, you could have two separate landing pages and test which one gets the best results. Optimizely is a tool that can help you design split tests on your websites.

获得基线数据后，就可以为假设设计检验。 检验假设的最常见方法之一是进行拆分检验。 例如，您可以有两个单独的登录页面，并测试哪个页面可获得最佳效果。 Optimizely是可以帮助您在网站上设计拆分测试的工具。

Another way to test your hypothesis is to make a small change and see if it improves your results or not. For example, see if visitors look at more products when your website includes a widget that shows them two products that other visitors purchased.

检验假设的另一种方法是进行少量更改，看看它是否可以改善您的结果。 例如，当您的网站包含一个向他们显示其他访客购买的两种产品的小部件时，查看访客是否查看更多产品。

If your testing includes advertising online, Gary Tramer, Head of Growth at PoweredLocal, suggests looking at what your competitors are doing. SEM Rush is a tool that shows you what keywords your competitors are targeting or using in ads. You could choose some of these to test out. After all, if it works for your competitors, it’s also likely to work for you.

如果您的测试包括在线广告，PoweredLocal增长主管Gary Tramer 建议您查看竞争对手的情况。 SEM Rush是一种工具，可向您显示竞争对手将其定位为广告或使用的关键字。 您可以选择其中一些进行测试。 毕竟，如果它对您的竞争对手有用，那么它也可能对您有用。

Once you’ve designed your test, it’s time to put it into practice. When testing your hypothesis, set a timeline and monitor the test closely.

设计了测试之后，就该将它付诸实践了。 在检验假设时，请设置时间轴并密切监视检验。

6.分析数据 (6. Analyze the data)

Once you have some data from your test, you can analyze it. Has the test got you closer to achieving your objective? If it has, then look at what’s worked and see if there are any clues in the data about how you can improve the test.

一旦从测试中获得了一些数据，就可以对其进行分析。 测试是否使您更接近实现目标？ 如果可以，请查看有效的方法，并查看数据中是否有任何有关如何改进测试的线索。

If the test hasn’t had an impact, or worse has negatively affected your results, then analyze what the data is telling you. Look at how customers have reacted and listen to what they’re saying. You can then use this information to iterate.

如果测试没有影响，或更糟糕的是对您的结果产生了负面影响，请分析数据告诉您的内容。 查看客户的React，并听听他们在说什么。 然后，您可以使用此信息进行迭代。

7.做出决定或根据结果进行迭代 (7. Make decisions or iterate based on the results)

It’s unlikely that you’ll get your hypothesis spot on the first time. To make sure you get closer to your goal, you may need to tweak your hypothesis or test and then iterate. This may involve making small changes to see what makes a difference, or making much larger changes based on the feedback or insights you glean from the data.

您不太可能会在第一时间获得假设。 为确保您更接近目标，您可能需要调整假设或检验，然后进行迭代。 这可能涉及进行一些小的更改以查看有什么不同，或者根据您从数据中收集的反馈或见解进行较大的更改。

With each iteration, you’ll get closer to optimizing your test and finding opportunities that will help you achieve your objective. When you do reach your goal, you’re then ready to set a new objective and start the process all over again.

在每次迭代中，您将更接近优化测试并找到机会来帮助您实现目标。 当您达到自己的目标时，就可以准备设定新目标并重新开始该过程。

Watch Simon Mathonnet, Chief of Digital Strategy for Splashbox, explaining how to growth hack your business with data at the WeTeachMe Masters Series.

观看Splashbox数字战略负责人Simon Mathonnet在WeTeachMe Masters Series上解释如何通过数据增长来破解您的业务。

翻译自: https://www.sitepoint.com/growth-hacking-data/

入侵他人电脑四个步骤