Clearspring收购AddThis至Bolster Reach

Widget distribution and advertising platform Clearspring will announce this morning that it has acquired super popular social bookmarking widget AddThis. Clearspring is one of the largest widget management, distribution, and monetization platforms on the web, and serves about 4 billion widget views per month. AddThis offers a widget that makes it easier for content publishers to encourage their visitors to bookmark and share content via email and social sharing sites.

窗口小部件分发和广告平台Clearspring将于今天早上宣布，它已收购了超级流行的社会书签窗口小部件AddThis 。 Clearspring是Web上最大的窗口小部件管理，分发和货币化平台之一，每月提供约40亿个窗口小部件视图。 AddThis提供了一个小部件，可使内容发布者更容易地鼓励其访问者通过电子邮件和社交共享网站添加书签并共享内容。

AddThis lets content publishers enable sharing of their content on a couple of dozen social sites with just a single button, and more importantly gives them statistics about how that content is being shared. For Clearspring, this is acquisition is really about data and reach.

AddThis使内容发布者只需单击一个按钮就可以在数十个社交网站上共享其内容，更重要的是为他们提供有关如何共享该内容的统计信息。 对于Clearspring来说，这实际上是关于数据和覆盖范围的收购。

AddThis buttons are served over 30 billion times per month, according to the AddThis homepage — though Clearspring CEO Hooman Radfar told me that AddThis serves 20 billion pages per month, a more conservative number that apparently came via comScore. Radfar told me that together, Clearspring and AddThis will have a reach of 200 million unique users per month, which would put it among the top 10 Internet properties as far as reach.

根据AddThis主页，AddThis按钮每月的服务次数超过300亿次-尽管Clearspring首席执行官Hooman Radfar告诉我，AddThis每月服务200亿页，这显然是通过comScore获得的。 Radfar告诉我，Clearspring和AddThis在一起每月将拥有2亿的唯一用户，这将使它成为影响力十佳的互联网资产之一。

The second part of the acquisition is on the data end. AddThis is being used by a huge number of highly trafficked web properties, including TIME, Oracle, Entertainment Weekly, Topix, MySpace, FOX, ABC, CBS, American Idol, and E! Online. The data that it has presumably collected about how content is shared across the web has a lot of potential use for marketers. Radfar told me he hopes to eventually expose that sharing data via an API that will allow people to really dig into sharing trends. For example, how often are articles about Barack Obama shared versus those about John McCain? Which sharing sites are the most popular? The most popular by country? Gender? Subject?

采集的第二部分是在数据端。 AddThis已被大量流量密集的Web属性所使用，包括TIME，Oracle，Entertainment Weekly，Topix，MySpace，FOX，ABC，CBS，American Idol和E!。 线上。 据推测，它收集的有关如何在网络上共享内容的数据对于营销人员来说具有很多潜在的用途。 Radfar告诉我，他希望最终通过API公开共享数据，使人们能够真正挖掘共享趋势。 例如，关于巴拉克·奥巴马(Barack Obama)的文章与关于约翰·麦凯恩(John McCain)的文章经常被分享？ 哪些共享网站最受欢迎？ 最受欢迎的国家/地区？ 性别？ 学科？

That’s future work though, Radfar said. More immediately, Clearspring hopes to create what Radfar called an “open, universal sharing platform.” The platform would allow developers and content publishers to share any type of content — web page, application, or widget — to any social site on any device, and get stats on how that content is interacted with and shared. Eventually, Radfar told me that he plans to create a platform that would connect APIs, though he was definitely a little vague on what he meant.

不过，那是未来的工作。 不久之后，Clearspring希望创建Radfar所谓的“开放，通用共享平台”。 该平台将允许开发人员和内容发布者将任何类型的内容(网页，应用程序或窗口小部件)共享到任何设备上的任何社交网站，并获得有关该内容如何与之交互和共享的统计信息。 最终，Radfar告诉我他计划创建一个连接API的平台，尽管他对自己的含义肯定有点含糊。

The terms of the deal were not disclosed.

该交易的条款没有透露。

翻译自: https://www.sitepoint.com/clearspring-acquires-addthis/