企鹅号不更新会封_我们如何为企鹅基金会筹集60,000美元

企鹅号不更新会封

Every year we run a Christmas sale, bringing great new deals straight to your inbox. This year was no different, and there were Learnable memberships, course and book bundles, print book discounts, and a social, meme-based competition.

每年我们都会进行圣诞节促销 ，直接为您的收件箱带来许多新优惠。 今年也不例外 ，这里有可学习的会员资格，课程和书籍套装，印刷书籍折扣以及一场基于模因的社交竞赛。

But we kicked off the sale in a big way, offering a two-year Learnable membership for the price of one. But we decided this deal would be different, and that we would try to make a difference for a cause we cared about. We decided to donate $75 out of every $144 membership to the Penguin Foundation after we found an instant connection with their unique use of technology to help feathered creatures. Our goal was simple, raise $10,000 and help out a great cause. Little did we know what would happen next…

但是，我们以很大的方式拉开了帷幕，以两年的价格提供了两年的Learnable会员资格。 但是我们认为这笔交易会有所不同，并且我们将为自己关心的事业做出改变。 在我们发现与他们独特的技术帮助羽毛动物的直接联系后，我们决定在每144美元的会员制中捐赠75美元给企鹅基金会 。 我们的目标很简单，筹集10,000美元并帮助实现伟大的事业。 我们几乎不知道接下来会发生什么……

We broke the 10,000 mark almost immediately after we sent out our first email campaign. The support from the community, and interest in the promotion caught us off guard. We realised we had not been as ambitious as we could have been. We needed bigger targets. We set our sights on $30,000, thinking this might actually take us a whole month to get, but within seven days, we’d smashed this goal again. The Penguins were taking flight!

在我们发送第一个电子邮件广告系列之后，我们几乎立即就突破了10,000个大关。 社区的支持以及对促销的兴趣使我们措手不及。 我们意识到我们并没有像以前那样野心勃勃。 我们需要更大的目标。 我们将目光投向了30,000美元，认为这实际上可能要花整个一个月的时间，但是在7天之内，我们又再次打破了这个目标。 企鹅正在飞行！

So we upped the target: $50,000 was our next aim. This one was a bit slower to get to but we quickly shot past $40,000, and let it slowly reach the final target. Just after Christmas, we had the full amount! We let it run until the new year and reached a goal that was six times our initial hope! Thank you to everyone here at SitePoint, on Learnable and around the net for helping us go above and beyond.

因此，我们提高了目标：下一个目标是50,000美元。 到达这个目标有点慢，但是我们很快就射出了40,000美元，并慢慢地达到了最终目标。 圣诞节刚过，我们就全额了！ 我们让它运行到新的一年，并达到了我们最初希望的六倍的目标！ 感谢在SitePoint，Learnable和网络上的每个人，帮助我们超越了一切。

The funds will be used to support technological innovations that benefit sea life. For example, the Penguin Foundation has an incredible solution to save penguins and other wildlife through the use of magnets for removing hazardous oils from the sea-birds’ feathers.

这些资金将用于支持有益于海洋生物的技术创新。 例如，企鹅基金会提供了一种令人难以置信的解决方案，可以通过使用磁铁去除海鸟羽毛中的有害油来拯救企鹅和其他野生动植物。

我们是怎么做到的 (How we did it)

Email is a sometimes under-appreciated form of marketing, probably because open rates and click rates are much lower these days than in days past when email marketing was new and rates hovered around 80%. But don’t think that you can neglect it! Your most important customers will be willing to subscribe to your list to get new offers, new products and to keep in touch with your business within their inbox.

电子邮件有时是一种被低估的营销形式，可能是因为如今的打开率和点击率比过去新的电子邮件营销和比率徘徊在80％左右的日子要低得多。 但是不要以为你可以忽略它！ 您最重要的客户将愿意订阅您的列表，以获取新报价，新产品，并在其收件箱中与您的企业保持联系。

For us, email is critical. SitePoint visitors have signed up just to get our Christmas Sale offers and Newsletters for years. Here are some methods you could use to collect email addresses to run a sale or to connect to new customers:

对于我们来说，电子邮件至关重要。 SitePoint访问者已经注册仅是为了获得我们圣诞节销售优惠和时事通讯多年。 您可以使用以下几种方法来收集电子邮件地址以进行销售或连接新客户：

带有电子邮件注册选项的Hello Bar (Hello Bar with email signup options)

Hello Bar is a free WordPress plugin that allows webmasters to quickly install a colored strip on the top of their website with a varying set of messages. You can put email signups, calls to action and even just sitewide messages within. The ability to run A/B split tests within the software gives you the opportunity to understand which options have the greatest effect on your visitors.

Hello Bar是一个免费的WordPress插件，可让网站管理员在其网站顶部快速安装带有不同消息集的彩色条。 您可以在其中放置电子邮件注册，号召性用语，甚至只是站点范围内的消息。 在软件中运行A / B拆分测试的能力使您有机会了解哪些选项对访问者的影响最大。

通过电子邮件将注册邮件发送到网站页脚中的新闻通讯 (Email signup to your newsletter in the footer of the site)

The convention has been to allow email signups in the footer of a website, so visitors who are used to this will seek out your signup form here. This will not lead to a high volume of email signups, but you do not want to miss out on any potential lead.

惯例是允许在网站的页脚中进行电子邮件注册，因此习惯了此操作的访问者将在此处查找您的注册表单。 这不会导致大量的电子邮件注册，但是您不想错过任何潜在的机会。

弹出 (Popup)

A popup can be extremely helpful for earning email signups, often being the best way to get a high volume of subscribers. Visitors will see your form straight away and get an instant recognition of the benefits of signing up. Often, giving away an ebook, a set of book chapters, or other information or secrets can be the best way to use a popup to full effect.

弹出窗口对于获得电子邮件注册非常有帮助，通常是获得大量订阅者的最佳方法。 访客将立即看到您的表格，并立即意识到注册的好处。 通常，放弃电子书，一组书中的章节或其他信息或秘密可能是使弹出窗口发挥最大作用的最佳方法。

Beware, however, that not all users love the popup and this can, at times, cause friction between your brand and some users of your website. There is still no disputing though, that this is the number one way to grow your subscriber list.

但是请注意，并非所有用户都喜欢弹出窗口，有时这可能会导致您的品牌与网站的某些用户之间出现摩擦。 但是，仍然没有争议，这是增加订户列表的第一方法。

社交媒体给我们带来了推动 (Social media gave us a boost)

Giving your campaigns a social voice is a necessity. Your customers can enjoy every moment of sharing a great deal. We provided tweet and share buttons on each campaign, giving each deal a voice and allowing it to move its way through social circles.

给您的竞选活动以社交的声音是必要的。 您的客户可以享受共享的每一刻。 我们在每个广告系列上提供了推文和共享按钮，使每个交易都有发言权，并使其能够在社交圈中移动。

This simple addition of features meant that we were able to reach a number new customers that may not have been aware we even ran a sale!

功能的简单添加意味着我们能够接触到一些甚至没有意识到我们甚至进行过销售的新客户！

结论 (Conclusion)

It was a blast to able to offer support to such a worthy charity in such a fun way. Our focus on email, helped along with our design and layout tweaks and a social boost, meant we could quickly reach out to hundreds of people who were keen to help the Penguin Foundation and score a great deal on learning at the same time. But these techniques aren’t rocket science, so keep them in mind the next time you want to run a campaign to drive sales or support a charity of your own.

能够以如此有趣的方式向如此有价值的慈善机构提供支持是一个爆炸。 我们对电子邮件的关注，以及我们在设计和布局方面的调整以及对社会的促进，都使我们可以Swift吸引数百名渴望帮助企鹅基金会并同时在学习方面取得很多成就的人们。 但是这些技术不是火箭科学，因此下次您要进行广告系列以促进销售或支持自己的慈善活动时，请记住这些技术。

As for us, we’re now back at work trying to come up with a way to top that campaign next year. Got any ideas?

对于我们来说，我们现在正在恢复工作，试图提出一种在明年的广告系列中排名最高的方法。 有任何想法吗？

翻译自: https://www.sitepoint.com/raised-60k-penguin-foundation/

企鹅号不更新会封