Knol：Google vs. Internet

Yesterday, Google opened Knol to the public. Knol, which is a Squidoo-like user generated content site, strays from their mission statement of organizing the world’s knowledge by also producing and publishing that content. However, beyond being evidence of Google potentially losing focus, there a more disturbing aspect of Knol has emerged for web publishers. There is some evidence that Google is giving preferential treatment to Knol pages.

昨天，Google向公众开放了Knol 。 Knol是一个类似于Squidoo的用户生成的内容站点，它偏离了通过制作和发布该内容来组织世界知识的使命宣言。 但是，除了有证据表明Google可能失去关注重点之外 ，对于网络发布者来说，Knol还出现了另一个令人不安的方面。 有证据表明Google给予Knol页面以优惠待遇。

When Knol launched, Google reps told Danny Sullivan that “the authority of Google’s domain wouldn’t give Knol any additional trust. Knol pages will be scored based on the links and PageRank pointing to individual pages.” Or in other words, Google won’t give special treatment to Knol pages. That’s important, because it will go a ways toward helping keep spammers away from Knol.

当Knol发布时，Google代表告诉Danny Sullivan ：“ Google域名的权威不会给Knol任何额外的信任。 将根据链接和指向各个页面的PageRank对得分页面进行评分。” 换句话说，Google不会对Knol页面进行特殊处理。 这很重要，因为它将帮助垃圾邮件发送者远离Knol。

However, today, Sullivan took a look at a sample of 30 Knol pages and found that about a third of them were ranked on the first page of Google results for the words in which they’re titled. “You can spin that both ways. It’s proof that being in Knol is NOT an automatic ride to the top of the search results,” writes Sullivan. “But then again, knowing that 33% of your stuff will rank within a day is a pretty good track record.”

但是，今天，沙利文查看了30个Knol页面的样本，发现其中约有1/3的标题词在Google搜索结果的第一页上排名。 “您可以双向旋转。 有证据表明，进入Knol并不是自动到达搜索结果的顶部，”沙利文写道。 “不过话又说回来，知道您的东西中有33％会在一天之内排名是一个很好的记录。”

Sullivan also made a test Knol called “Firefox Plugins For SEO & SEM.” In 24 hours, his test Knol page shot to 28th for a Google search for “firefox plugins for seo.” 28th isn’t great, but going from nothing to 28 among three quarters of a million pages in 24 hours is also telling. “I’m sorry — don’t tell me that being in Knol doesn’t give your page some authority,” says Sullivan. “[The] bottom line is that Knol feels like a trusted domain to Google, and content hosted on trusted domains will do better, in my opinion.”

Sullivan还测试了Knol，名为“ 用于SEO和SEM的Firefox插件 ”。 在24小时内，他的测试Knol页面在Google搜索“ seo的Firefox插件”中排名第28。 第28位不是很好，但是在24小时内从一百万个页面的四分之三中的零到28也说明了这一点。 “对不起-不要告诉我，在Knol中并不能给您的页面一些权限，” Sullivan说。 “ [底线是，Knol感觉像是Google的受信任域，我认为托管在受信任域上的内容会做得更好。”

Sullivan’s findings seem to confirm the premise that Jeff Jarvis advanced today, that Google is now competing with the rest of the Internet. “So Google is now going to fill in the gaps in human knowledge?” Jarvis asks of Knol. “That is its first hubristic leap. The next: that we need Google to create a means for sharing knowledge. That is what the internet itself does. Every page, every blog, post, every media article is precisely that. So now Google is competing not just with media but with the entire internet and everyone who publishes on it.”

沙利文(Sullivan)的发现似乎证实了杰夫·贾维斯(Jeff Jarvis)今天提出的前提，即Google现在正在与互联网的其余部分竞争 。 “那么Google现在要填补人类知识的空白吗？” Jarvis询问了Knol。 “这是它的第一次狂暴飞跃。 下一个：我们需要Google创建共享知识的方法。 那就是互联网本身所做的。 每个页面，每个博客，每个帖子，每个媒体文章都是如此。 因此，现在Google不仅在与媒体竞争，还在与整个互联网以及在其上发布内容的所有人竞争。”

Jarvis says Google has created their own media brand with Knol, which echoes the sentiment of the Guardian’s Jack Shofield, who called Knol an “attack on the media industry in general” when it was announced last December.

贾维斯(Jarvis)说，谷歌已经与Knol建立了自己的媒体品牌，这呼应了监护人杰克·肖菲尔德( Jack Shofield)的看法，后者在去年12月宣布Knol是“对整个媒体行业的攻击”。

In his post today, Jeff Jarvis offers some advice to Google, “Stop before it’s too late. Competing with those you serve — from a position of unbeatable advantage — isn’t just bad business. It’s evil.” What’s your take?

杰夫·贾维斯(Jeff Jarvis)在今天的帖子中向Google提供了一些建议，“请停下来，为时已晚。 从无与伦比的优势中与您服务的公司竞争不仅是坏事。 这是邪恶的。” 你拿什么

翻译自: https://www.sitepoint.com/knol-google-vs-the-internet/