云数据中心解决方案
The more a company understands its customers, the better it will be able to build relationships, enhance the customer experience and deliver accurate, personalised marketing. Today, the tool of choice for providing these insights is a customer data platform (CDP). In this post, we’ll look at the benefits of using CDPs and why, to get the most value from them, they need to be deployed in the cloud.
公司对客户的了解越多，建立联系，增强客户体验并提供准确，个性化营销的能力就越强。 如今，提供这些见解的首选工具是客户数据平台(CDP)。 在本文中，我们将研究使用CDP的好处，以及为什么要从CDP中获得最大价值，需要将它们部署在云中。
什么是CDP？ (What is a CDP?)
A CDP is a database application that organises and unifies data into a consistent record that can be used by all the company’s systems. In doing so, it provides a comprehensive, all-touchpoint overview of customers, either as individuals or as members of various groups, which is invaluable for the analytics needed to inform decision making. The results offer companies credible, real-time data on their customer’s behaviour which can be used to help personalise marketing, improve customer experience and thus strengthen relationships.
CDP是一种数据库应用程序，可以将数据组织和统一为一个一致的记录，供所有公司的系统使用。 这样，它就可以作为个人或各个组的成员为客户提供全面，全面的客户概览，这对于为决策提供信息所需的分析非常宝贵。 结果为公司提供了有关其客户行为的可靠实时数据，这些数据可用于帮助个性化营销，改善客户体验并从而加强关系。
Businesses collect data from a wide range of sources, these include IoT devices, website and mobile app behaviour tracking, purchase histories, emails, live chat interactions and information provided by the customer about their personal circumstances, such as age, gender, occupation, family, income and so forth. Often, much of this information is gathered and stored separately, with access to it limited to individual departments. When data is stored in these silos, no-one in the company has the full picture and this can have a negative impact on any decision making.
企业从各种来源收集数据，包括物联网设备，网站和移动应用行为跟踪，购买历史，电子邮件，实时聊天互动以及客户提供的有关其个人情况(例如年龄，性别，职业，家庭)的信息。 ，收入等。 通常，许多此类信息是单独收集和存储的，只有个别部门才能访问。 当数据存储在这些孤岛中时，公司中没有人能掌握全部情况，这可能会对任何决策产生负面影响。
The benefit of a CDP is that it can take data from all these sources and unify them, giving all decision-makers the complete perspective they need to develop successful strategies. It allows them to pool personal information with behavioural, attitudinal and engagement data to understand the needs of the individual and discover patterns in customer groups. It can even help discover new groups that hadn’t previously been conceived.
CDP的好处在于，它可以从所有这些来源中获取数据并加以统一，从而为所有决策者提供制定成功战略所需的完整视角。 它使他们可以通过行为，态度和参与度数据来收集个人信息，以了解个人的需求并发现客户群中的模式。 它甚至可以帮助发现以前没有想到的新小组。
The insights provided by analysing unified data enable the company to develop models that predict how customers’ attitudes and behaviours react to different stimuli, for example, how their shopping habits change at birthdays, how their investments may change if they have children, or how they respond during crises like coronavirus. Having this data enables companies to pre-empt changes in the market, helping them to best meet customers’ changing needs and do so faster than their competitors.
通过分析统一数据提供的见解使公司能够开发模型，以预测客户的态度和行为对不同刺激的React，例如，生日时购物习惯如何改变，生孩子时投资可能如何变化或他们如何生孩子？在诸如冠状病毒的危机中做出React。 有了这些数据，公司就可以抢占市场变化的先机，从而帮助他们最好地满足客户不断变化的需求，并且比竞争对手要快。
More than this, analysis also provides essential feedback on the decisions which have been made and the strategies which have been implemented, indicating where monies can be saved and where improvements can be made.
不仅如此，分析还为已做出的决策和已实施的策略提供了重要的反馈，指明了可以在何处保存资金以及可以在何处进行改进。
云的重要性 (The importance of cloud)
While using a CDP brings obvious benefits, there are challenges to deploying it effectively. With so much data being collected and analysed today, businesses need increasingly larger data storage and processing capacity. Providing this in-house can be expensive, with companies needing to purchase the necessary high-spec hardware and applications, employ IT staff to manage the system and pay for ongoing overheads like maintenance and power. As more data is collected, additional hardware will be required, all of which will need to be replaced when it becomes obsolete.
尽管使用CDP带来了明显的好处，但要有效地部署CDP仍存在挑战。 如今，由于收集和分析了如此多的数据，企业需要越来越大的数据存储和处理能力。 内部提供这种服务可能会很昂贵，因为公司需要购买必要的高规格硬件和应用程序，并雇用IT员工来管理系统并支付日常维护费用(例如维护和电源)。 随着收集到更多数据，将需要其他硬件，这些硬件一旦过时将需要全部更换。
A cloud solution eradicates any requirement to purchase hardware and can lessen the cost of software licencing. All the infrastructure required is provided on a pay-as-you-go basis and is managed, maintained and updated by the vendor. This means that when additional resources are needed to undertake large scale analytics, you only pay for them when you use them, making it the most cost-efficient way to undertake the process.
云解决方案消除了购买硬件的任何要求，并可以降低软件许可的成本。 所需的所有基础架构都是按需付费的方式提供，并由供应商进行管理，维护和更新。 这意味着，当需要额外的资源来进行大规模分析时，只需在使用它们时付费，这使其成为进行该过程的最具成本效益的方式。
A cloud solution also makes it easier for your IT team to focus on more business-oriented projects as the vendor will provide a managed service, as well as offering 24/7 expert, technical support to help your team deploy and run your system and applications.
云解决方案还使您的IT团队更容易专注于更多面向业务的项目，因为供应商将提供托管服务，并提供24/7全天候专家技术支持，以帮助您的团队部署和运行系统和应用程序。
Once your cloud-based CPD is deployed, it will then be available over the internet, meaning team members who need access to it can do so from anywhere they have an internet connection. This improves collaboration and allows teams to work remotely, anywhere in the world.
部署了基于云的CPD后，它将可以通过Internet进行访问，这意味着需要访问它的团队成员可以从具有Internet连接的任何位置进行访问。 这样可以改善协作，并允许团队在世界任何地方进行远程工作。
Another factor to consider is that, for many businesses, the internet is the source of most of their customer data, such as from websites, apps, emails, live chat and IoT devices. As most of these touchpoints are cloud-based, it makes sense that the data they gather remains in the cloud as it can be stored in the same data warehouse and thus be better managed and more swiftly processed.
要考虑的另一个因素是，对于许多企业而言，互联网是其大多数客户数据的来源，例如来自网站，应用程序，电子邮件，实时聊天和IoT设备的数据。 由于这些接触点中的大多数都是基于云的，因此可以将它们收集的数据保留在云中，因为它们可以存储在同一数据仓库中，因此可以得到更好的管理和更快的处理。
Finally, but also of crucial importance, is that the cloud provides exceptional data security. Data can be backed up continuously, with backups being checked for integrity and being encrypted, ensuring the data is not only secure but can be restored almost instantly should there be a data loss. Access to data can be restricted using logical access while logins can be protected using single sign-on or multifactor authentication protocols. The vendor also provides a wide range of security measures, including firewalls, malware monitoring, intrusion prevention and so forth. All these measures can help ensure companies comply with data protection regulations like GDPR.
最后，同样至关重要的是，云提供了卓越的数据安全性。 可以连续备份数据，并检查备份的完整性和加密性，以确保数据不仅安全而且在丢失数据时几乎可以立即还原。 可以使用逻辑访问来限制对数据的访问，而可以使用单点登录或多因素身份验证协议来保护登录。 供应商还提供了广泛的安全措施，包括防火墙，恶意软件监视，入侵防御等。 所有这些措施可以帮助确保公司遵守GDPR等数据保护法规。
结论 (Conclusion)
A customer data platform provides one of the most useful tools for companies undergoing digital transformation, enabling them to have previously unattainable insights into their customers and the marketplace. To make the best use of this, a company will need significant data storage and processing capacity. Cloud offers the most cost-effective way to provide the infrastructure needed, while also providing scalability, security and IT expertise. For more information about our cloud services, visit eukhost.com
客户数据平台为进行数字化转型的公司提供了最有用的工具之一，使他们能够获得以前无法获得的有关客户和市场的见解。 为了充分利用这一点，公司将需要大量的数据存储和处理能力。 云提供了最经济有效的方式来提供所需的基础架构，同时还提供了可伸缩性，安全性和IT专业知识。 有关我们的云服务的更多信息，请访问eukhost.com
云数据中心解决方案
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