alert提示去域名_8条提示，以帮助您为您的网站选择正确的域名

alert提示去域名

One of the most important considerations when setting up a website is choosing the right domain name and extension. Get it wrong and your online business could be a non-starter. In this post, we’ll show you exactly what you need to do to choose the right domain name for your website.

设置网站时最重要的考虑因素之一就是选择正确的域名和扩展名。 弄错了，您的在线业务可能会变得毫无头绪。 在这篇文章中，我们将向您确切显示为您的网站选择正确的域名所需执行的操作。

Your domain name is an integral part of your company’s online identity, so you need to pick a name that gels with your brand. At the same time, with so much competition out there, it also has to be a domain that is very easy for you to market and for potential customers to find.

域名是公司在线身份的组成部分，因此您需要选择一个与您的品牌相称的名称。 同时，在竞争如此激烈的情况下，它也必须是一个非常容易让您进行市场营销和潜在客户寻找的领域。

Here are our tips to help you choose the ideal domain:

以下是我们帮助您选择理想域的提示：

简短易读 (Make it short and easy to type)

Long domain names can be off-putting to searchers. In a world where people expect ultrafast internet, slowing the customer down by making them spend ages typing can make them go for a less troublesome competitor. Which is easier tomdickandharrysolicitors.co.uk or tdhlaw.co.uk?

长域名可能会给搜索者带来麻烦。 在人们期望拥有超高速互联网的世界中，通过花很多时间打字来减慢客户的速度可以使他们成为麻烦程度较小的竞争对手。 tomdickandharrysolicitors.co.uk或tdhlaw.co.uk中哪个更容易？

The same is true for complicated domain names, especially those that contain frequently misspelled words e.g. necessarynextdayparcels.com or rythmnandblues.com. If people make mistakes when typing, they’ll eventually lose patience and go elsewhere.

复杂的域名也是如此，尤其是那些包含经常拼错单词的域名，例如，必要的nextdayparcels.com或rythmnandblues.com。 如果人们在打字时犯了错误，他们最终将失去耐心，而转到其他地方。

Whilst businesses have always been told to avoid long and complicated domain names, the reason to do so is now more important than ever. As we have shifted our searching habits towards mobile devices with ever smaller keyboards, it’s easier than ever to make mistakes. So to help your customers out, make the domain short and easy.

尽管总是被告知企业避免使用冗长而复杂的域名，但如今这样做的原因比以往任何时候都更为重要。 随着我们将搜索习惯转移到使用更小键盘的移动设备上，更容易出错。 因此，要帮助您的客户，请使域名简短易懂。

检查令人尴尬的双重含义 (Check for embarrassing double meanings)

There are a lot of companies who have bought the domain name for their business without realising that when you take out the space between the words and remove any capital letters, it reads as something quite different: in many cases, inappropriately.

许多公司都为自己的业务购买了域名，却没有意识到，当您删除单词之间的空格并删除任何大写字母时，其含义完全不同：在许多情况下，这是不合适的。

Although you might see the humorous side in these genuine web addresses, you wouldn’t want to commit the faux pas yourself. Here are some examples: Bitef Art Café – bitefartcafe.rs; IT Scrap  – itscrap.com; and Pen Island Pens – penisland.net.

尽管您可能会在这些真实的Web地址中看到幽默的一面，但您不想自己犯下这些错误。 以下是一些示例：Bitef ArtCafé– bitefartcafe.rs； IT废料– itscrap.com; 和Pen Island Pens – penisland.net。

Indeed, sometimes, the result is exactly the opposite of how you want your company portrayed, as poor old Mole Station Nursery and Therapist Finder found out – molestationnursery.com and therapistfinder.com.

确实，有时候，结果却与您希望公司的描述完全相反，因为贫穷的老old鼠育苗站和Therapist Finder被发现– molestationnursery.com和therapistfinder.com。

This can happen to big companies too, as Powergen Italia discovered: powergenitalia.it. Even Google fell foul when they created a search engine page for people on the Cook Islands – Google.co.ck!

正如Powergen Italia发现的那样，大公司也可能发生这种情况：powergenitalia.it。 当他们为库克群岛上的人们创建搜索引擎页面时，甚至Google都犯规了-Google.co.ck！

So, whatever name you do choose, make sure it doesn’t leave your business looking red faced.

因此，无论您选择什么名称，请确保它不会让您的公司显得面目全非。

在名称中使用关键字 (Use keywords in the name)

Everyone knows that we need to use keywords on our web pages and posts in order to optimise them or search engines. It’s how search engines understand whether your content is relevant to someone’s search query.

每个人都知道，我们需要在网页和帖子上使用关键字以优化它们或搜索引擎。 这是搜索引擎了解您的内容是否与某人的搜索查询相关的方式。

Some SEO experts will also tell you that it can be a good idea to use keywords in your domain name too. Using them will help search engines discover your website’s relevance to a query at the highest (domain) level and will instantly help readers realise they have the address for the right type of business.

一些SEO专家还会告诉您，在域名中也使用关键字也是个好主意。 使用它们将帮助搜索引擎在最高(域)级别上发现您的网站与查询的相关性，并将立即帮助读者意识到他们拥有正确业务类型的地址。

One of the biggest companies who have done this is B&Q whose domain name is diy.com. However, thousands of other companies do the same: computersdirect.co.uk, cutpricekitchens.co.uk, shoesforkids.co.uk, etc.

做到这一点的最大公司之一是百安居，其域名为diy.com。 但是，成千上万的其他公司也这样做：computersdirect.co.uk，cutpricekitchens.co.uk，shoesforkids.co.uk等。

To make sure you are using the best keywords for your business, you need to do your research by checking out what search terms people are using to find your products or services. The best way to do this is to explore Google Trends and by using the Keyword Planner Tool on Google Adwords.

为了确保您使用适合自己业务的最佳关键字，您需要通过检查人们使用哪些搜索词来查找您的产品或服务来进行研究。 最好的方法是探索Google趋势，并使用Google Adwords上的关键字计划工具 。

Whilst using keywords can help improve your search engine rank, you do need to remember that it can restrict your website to a particular niche. If you start a business selling handbags, e.g. hothandbags.co.uk and then diversify into other accessories, the original website name might no longer be fully relevant to your line of business.

虽然使用关键字可以帮助您提高搜索引擎排名，但您需要记住它可以将您的网站限制在特定的细分市场。 如果您开始经营手袋业务，例如hothandbags.co.uk，然后经营其他配件，那么原来的网站名称可能不再与您的业务部门完全相关。

使用您的域名抢本地业务 (Use your domain name to grab local business)

Whilst keywords are useful for helping people understand what type of business you are, using the name of the area in which you operate can also help both search engines and customers find you when people are looking for a local business.

尽管关键字对于帮助人们了解您的业务类型很有用，但是使用您经营所在地区的名称也可以在人们寻找本地业务时帮助搜索引擎和客户找到您。

So, if Smiths Joiners works only in the Brighton area, then using the domain name smithsjoinersbrighton.co.uk might be more helpful than just smithsjoiners.co.uk. If you operate in London, you might also consider a .london domain extension, e.g. weddingcaterers.london

因此，如果Smiths Joiners仅在布莱顿地区工作，那么使用域名smithsjoinersbrighton.co.uk可能比仅仅smithsjoiners.co.uk更有帮助。 如果您在伦敦经营，则可能还会考虑使用.london域名扩展名，例如weddingcaterers.london

不要选择带连字符或数字的域名 (Don’t choose domain names with hyphens or numbers)

Generally speaking, you should try to avoid both numbers and hyphens. For a start, they can be more of a burden to type – especially hyphens on a mobile phone, and this can put people off. Secondly, people presume there will be no hyphens, so if someone tells someone your domain name they are likely to search for it without. If they do put hyphens in, they may put them in the wrong places.

一般来说，您应尽量避免使用数字和连字符。 首先，键入它们可能会带来更大的负担-尤其是手机上的连字符，这会使人们失望。 其次，人们认为不会有连字符，因此，如果有人告诉某人您的域名，他们很可能会搜索没有该连字符的域名。 如果确实输入了连字符，则可能将它们放在错误的位置。

With numbers, again, there can be confusion whether you are cafenumber5.co.uk or cafenumberfive.co.uk.

同样，使用数字，无论您是cafenumber5.co.uk还是cafenumberfive.co.uk，都可能会造成混淆。

Perhaps the only time you should use a hyphen is to prevent your domain name sounding inappropriate. e.g., pen-island.net.

也许唯一应该使用连字符的方法是防止域名听起来不当。 例如pen-island.net。

选择一个值得纪念的域名 (Pick a memorable domain name)

For increasing direct traffic to your website, you need a name that’s going to stick in people’s minds, comparethemeercat.com, for example, is one catchy name that most people will remember. Search engines and social media sites thrive on using memorable names: Google, Yahoo, Bing, LinkedIn, Facebook, Pinterest, the list goes on. Picking a catchy name that makes your business stand out from the crowd can be a great way to kick-start your website and make it become a fashionable one to visit.

为了增加直接访问您网站的流量，您需要一个会引起人们注意的名称，例如comparethemeercat.com是大多数人都会记住的一个易记名称。 搜索引擎和社交媒体网站因使用令人难忘的名称而兴旺发达：Google，Yahoo，Bing，LinkedIn，Facebook，Pinterest，这个清单还在继续。 选择一个引人入胜的名称，使您的企业在人群中脱颖而出，可能是启动您的网站并使之成为一种时髦的访问网站的好方法。

不要与其他公司陷入困境 (Don’t get into hot water with other companies)

Although it’s rare, there are occasions where people have got into hot water because the domain name they have chosen infringes another company’s registered name, trademark or copyright. So if you set up a chain of high street pasty shops, using the domain name betterthangreggs.com isn’t going to be acceptable. Google, for example, will take on any business with a domain name that is even remotely similar – moogle, gugell, etc.

尽管这种情况很少见，但有时人们会因为他们选择的域名侵犯了另一家公司的注册名称，商标或版权而陷入困境。 因此，如果您建立了一条连锁大街的糕点店，那么使用域名bestthangreggs.com将是不可接受的。 以Google为例，它将从事域名甚至遥遥相似的任何业务-moogle，gugell等。

Check carefully and do your research before you start – just as you would when choosing a name for your registered company.

在开始之前，请仔细检查并进行研究-就像为注册公司选择名称一样。

使用适当的域名扩展名 (Use an appropriate domain name extension)

A domain extension is the group of letters that follow the dot at the end of a web address, e.g. .com, .net or .co.uk. It is vitally important that you choose the right one for your business as they can have a massive impact on how well your site ranks. For example, if you are a UK business, mainly trading in the UK, using a co.uk extension will help you rank better in the UK but might mean you don’t feature as highly elsewhere. If you trade throughout Europe, a .eu extension may be better overall but may affect your UK ranking.

域扩展名是在网址末尾(例如.com，.net或.co.uk)后面的字母组成的组。 选择适合自己业务的业务至关重要，因为它们会对您的网站排名产生重大影响。 例如，如果您是英国企业，主要在英国进行贸易，则使用co.uk扩展名可以帮助您在英国排名更高，但可能意味着您在其他地方的地位不高。 如果您在整个欧洲进行贸易，.eu扩展名总体上可能会更好，但可能会影响您在英国的排名。

You need to be aware of what the extensions mean in terms of designating your business to a particular geographical area or niche. .net, for example, is primarily for companies in the internet industry, .edu for educational establishments, and .org for non-business organisations.

您需要知道扩展名在将您的业务指定到特定地理区域或细分市场时意味着什么。 例如，.net主要用于互联网行业的公司，.edu用于教育机构，.org用于非商业组织。

With hundreds of domain extensions now available, there is bound to be an ideal extension for you, though at times you may be spoilt for choice and find choosing the right one not so easy.

现在有成百上千个域名扩展，注定是一个理想的扩展，尽管有时您可能会选择很多，而选择合适的扩展并不是那么容易。

结论 (Conclusion)

Too many people have made the mistake of not giving domain names and extensions the consideration they need in order to give their website a better chance of ranking better, being remembered and being more user-friendly. Hopefully, these 8 tips will stop you making the same mistakes.

太多的人犯了一个错误，即没有给予域名和扩展名所需的考虑，以便使他们的网站有更好的排名，被记住和更加用户友好的机会。 希望这8个技巧可以阻止您犯同样的错误。

If you are considering starting a website, check out whether the domain name you are looking is available on our free domain checker. You can also check out our great range of hosting packages.

如果您正在考虑建立一个网站，请在我们的免费域名检查器中查看您要查找的域名是否可用。 您还可以查看我们种类繁多的托管软件包 。

翻译自: https://www.eukhost.com/blog/webhosting/8-tips-to-help-you-choose-the-right-domain-name-for-your-website/

alert提示去域名