wordpress内容调用_WordPress网站的基本内容

wordpress内容调用

Once you have created your WordPress website and installed your chosen theme, the next stage is to begin to create the content that you want on your site. Whilst you may have an overall idea of the content you wish to publish, there are a few important elements that many website owners overlook. In this post, we will explain what these essential elements are and why you should have them.

一旦创建了WordPress网站并安装了所选主题，下一步就是开始创建您想要在网站上显示的内容。 尽管您可能对要发布的内容有一个整体的了解，但是许多网站所有者却忽略了一些重要的元素。 在这篇文章中，我们将解释这些基本元素是什么以及为什么要使用它们。

建立良好的首页 (Creating a good Homepage)

Although everyone knows websites have a homepage, not everyone understands their function. You should think of a homepage as a shop window that is used to entice customers to visit other parts of your site.

尽管每个人都知道网站都有主页，但并不是每个人都了解其功能。 您应该将首页视为商店橱窗，用于吸引客户访问网站的其他部分。

A good home page should be visually attractive to your readers with a design which is appropriate for your business and which best suits your brand. It should make it immediately clear to your readers who you are and what you do so that they know they have arrived at the right place.

优质的首页应在视觉上吸引读者，其设计应适合您的业务并且最适合您的品牌。 应该立即使读者清楚自己是谁，做什么，以便他们知道他们来对地方了。

The home page should contain only brief descriptions of your main content, using high impact summaries and ‘calls to action’ to move your readers on to the rest of the site. A blog might show excerpts from its most recent posts, an e-commerce site could show featured products from its main product categories, whilst other businesses would highlight their key services or products.

主页应仅包含对您的主要内容的简短描述，使用影响力大的摘要和“号召性用语”将您的读者转移到网站的其余部分。 博客可以显示最新帖子的摘录，电子商务站点可以显示其主要产品类别的特色产品，而其他企业则可以突出显示其主要服务或产品。

There are different ways to design your homepage: many WordPress themes come with homepage templates or homepage widgets, other themes enable you to customise the layout using the theme options and if none of these provide the design you require, you can install a page builder plugin which will let you create your own layout.

有多种设计主页的方法：许多WordPress主题随主页模板或主页小部件一起提供，其他主题使您可以使用主题选项自定义布局，如果这些都不提供所需的设计，则可以安装页面构建器插件这样您就可以创建自己的布局。

为什么需要“联系我们”页面 (Why you need a Contact Us page)

Trust is a very important factor when it comes to buying from a website and visitors can easily be put off when they cannot find detailed contact information. If they do not know where they are sending their money or they are not provided with full details of how to get in touch about a problem, they are unlikely to click the ‘Buy Now’ button. It is important that your WordPress website contains a ‘Contact Us’ page which contains all the following information:

从网站购买时，信任是一个非常重要的因素，当访问者找不到详细的联系信息时，很容易将他们推迟。 如果他们不知道要汇款到哪里，或者没有提供有关问题的完整联系方式的详细信息，则他们不太可能单击“立即购买”按钮。 重要的是您的WordPress网站必须包含一个“联系我们”页面，其中包含以下所有信息：

• Business name
  商家名称
• Full business address (even better if you use a map at the side)
  完整的公司地址(如果您在旁边使用地图，甚至会更好)
• Company registration number (for limited companies)
  公司注册号(对于有限公司)
• VAT Number (If registered)
  增值税号(如果已注册)
• Landline telephone number
  座机电话号码
• Mobile number (essential if your work takes you away from the office)
  手机号码(如果您的工作将您带离办公室，这是必不可少的)
• Email address
  电子邮件地址
• If you still use a fax, include that number too
  如果您仍在使用传真，请也输入该号码

Many companies now use live chat as a means for customers to contact them and this can be very helpful in answering questions about a product or service if the customer needs advice. It can also be a quick way to deal with any problems that a customer might have. There are a number of live chat plugins available.

现在，许多公司都使用实时聊天作为客户联系他们的一种方式，如果客户需要建议，这对于回答有关产品或服务的问题非常有帮助。 这也是解决客户可能遇到的任何问题的快速方法。 有许多实时聊天插件可用。

条款和条件页面 (Terms and conditions page)

Your website should have a terms and conditions page as a way to protect you and to ensure that you are complying with the law. Your terms and conditions page should include information such as:

您的网站应该有一个条款和条件页面，以保护您并确保您遵守法律。 您的条款和条件页面应包含以下信息：

• a licence which lets visitors use the information on the website but prohibits them copying and using your copyrighted material
  允许访问者使用网站信息的许可证，但禁止访问者复制和使用您拥有版权的材料
• a disclaimer of liability in case of inaccurate content
  如果内容不正确，则免责
• Information about the applicable law under which any disputes will be resolved
  有关将解决争议的适用法律的信息

In addition, specific business types might have other information which they need to include in their terms and conditions.

此外，特定业务类型可能还需要在其条款和条件中包含其他信息。

Terms and conditions pages are basically a way of stating to your customers that to use your website they must accept the terms and conditions which you are specifying.

条款和条件页面基本上是一种向客户表明使用他们的网站的方式，即他们必须接受您指定的条款和条件。

You can download examples and templates to create your own terms and conditions page, however, it would be advisable to get a legal expert to ensure that it contains all the clauses it needs for your specific business and that each clause is accurately worded.

您可以下载示例和模板来创建自己的条款和条件页面，但是，建议法律专家确保它包含特定业务所需的所有条款，并且每个条款的用词都正确。

数据合规性隐私政策 (Privacy Policy for data compliance)

A privacy policy is needed for any website which collects personal data from people who visit. This includes even simple data like an email address used for subscribing to a newsletter or for WordPress websites that request names and email addresses to leave a comment.

任何从访问者那里收集个人数据的网站都需要制定隐私政策。 这甚至包括简单的数据，例如用于订阅时事通讯的电子邮件地址或用于请求名称和电子邮件地址发表评论的WordPress网站。

A privacy policy is there to let readers know exactly what information you will collect from them and how you will use that information. This includes informing your visitors about any third-party companies you will share the information with – such as Google Analytics or any of the third-party companies that WordPress site owners use to send their newsletters, such as Mail Chimp.

那里有一项隐私政策，可让读者确切地知道您将从他们那里收集什么信息以及如何使用这些信息。 这包括告知您的访客有关您将与之共享信息的任何第三方公司的信息，例如Google Analytics(分析)或WordPress网站所有者用来发送新闻通讯的任何第三方公司，例如Mail Chimp。

A privacy policy should also explain the use of cookies on your website.

隐私权政策还应说明您网站上Cookie的使用。

安装Cookie法律弹出窗口 (Install a Cookie Law Pop-up)

It is now EU law that all organisations have to provide visitors with clear information about the way they use cookies and that they should give them the choice to turn off cookies if they wish – which they can do themselves using their browser.

现在，根据欧盟法律，所有组织都必须向访问者提供有关其使用Cookie的方式的清晰信息，并应根据需要给他们选择关闭Cookie的选择，而他们可以使用浏览器自己进行操作。

As a result of this law, you will see that EU websites now have cookie law pop-ups when you visit them. For WordPress users, there is a range of EU Cookie Law pop-up plugins available, which you can install directly from your admin panel.

这项法律的结果是，您访问欧盟网站时会看到具有cookie法弹出式窗口。 对于WordPress用户，有一系列可用的《 欧盟Cookie法律》弹出式插件 ，您可以从管理面板直接安装。

关于我们 (About Us)

An ‘About Us’ page is not a legal requirement but it is a very important element of your website. It is a page which, if used correctly, can strengthen your brand and boost sales. The content areas you can include in your ‘About Us’ page are:

“关于我们”页面不是法律要求，但它是您网站的非常重要的元素。 如果正确使用此页面，可以增强您的品牌并促进销售。 您可以在“关于我们”页面中包括的内容区域是：

• your company ethos (We believe…)
  贵公司的精神(我们相信…)
• your history (Founded in 1965…
  您的历史(成立于1965年…
• a summary of company expertise
  公司专业知识摘要
• an overview of your company’s successes
  公司成功概述
• information about why your company is better and different to your competitors
  有关您的公司为何更好，与竞争对手不同的信息

Information on this page can help showcase the human side of your business which is an important way to develop brand identity, foster good public relations and build a community of loyal customers.

本页上的信息可以帮助展示您的业务人性，这是发展品牌形象，建立良好公共关系和建立忠实客户社区的重要途径。

网站地图 (Sitemap)

A sitemap is a page which lists every other page and post on your website together with a link to them. It has two very useful purposes. For visitors who are looking for a specific page but can’t find it using your menu, site search or category archives, it provides another way of finding content. More importantly, it will show search engines how your website is organised and what information you have published – this will allow your site to be indexed better and so that all your content is searchable online.

站点地图是一个页面，其中列出了其他所有页面，并在您的网站上发布以及它们的链接。 它有两个非常有用的目的。 对于正在寻找特定页面但无法使用菜单，站点搜索或类别档案找到它的访问者，它提供了另一种查找内容的方式。 更重要的是，它将向搜索引擎显示您的网站如何组织以及您发布了哪些信息-这将使您的网站得到更好的索引，从而可以在线搜索所有内容。

It is important that your sitemap is updated every time you add or delete a page or post so that it is always current. This can be an arduous task for big websites, especially if you are creating a sitemap manually. However, if you are a WordPress user there are HTML sitemap plugins which will do this for you. All you need to do is create a page called ‘Sitemap’, cut and paste the shortcode provided by the plugin on the page and press publish. After that, the sitemap is created and updated for you.

每次添加或删除页面或帖子时，都必须对其站点地图进行更新，以使其始终处于最新状态，这一点很重要。 对于大型网站而言，这可能是一项艰巨的任务，尤其是在您手动创建站点地图的情况下。 但是，如果您是WordPress用户，则可以使用HTML网站地图插件来完成此操作。 您需要做的就是创建一个名为“ Sitemap”的页面，将插件提供的简码剪切并粘贴到该页面上，然后按发布。 之后，将为您创建并更新站点地图。

结论 (Conclusion)

The aim of this article has been to highlight some of the essential content needed for WordPress websites. You should now have a better understanding of:

本文的目的是强调WordPress网站所需的一些基本内容。 您现在应该对以下内容有更好的了解：

• the content needed on your home page
  主页上所需的内容
• the importance of a detailed contact us and about us page
  详细联系我们以及关于我们页面的重要性
• the legal reasons why you need a terms and conditions page, privacy policy and a cookie law pop-up
  您需要条款和条件页面，隐私权政策和Cookie法律弹出窗口的法律原因
• the SEO importance of a sitemap
  网站地图的SEO重要性

If you run a WordPress website and are seeking a WordPress dedicated web host, visit our WordPress Hosting page.

如果您运行WordPress网站并正在寻找WordPress专用网络托管服务商，请访问我们的WordPress托管页面。

翻译自: https://www.eukhost.com/blog/webhosting/essential-content-for-wordpress-websites/

wordpress内容调用