谷歌地球plus

Google recently announced +Post Ads which allows brands and advertisers to utilize their Google + posts and turn them into ads which can be displayed across the Google Display Network.

Google最近发布了+ Post Ads，它允许品牌商和广告客户利用其Google+帖子，并将其转化为可在Google展示广告网络中展示的广告。

The program which was launched without much noise and chatter is aimed at limited number of publishers with high following giving them a way to amplify their content and increase engagements across the web.

该程序的启动没有太大的噪音和chat不休，其目标是使有限数量的发布者获得很高的关注度，从而为他们提供一种扩大其内容并增加网络参与度的方法。

Using +Post Ads publishers can leverage any of their great content pieces and turn them into ads which increase conversation and engagement which can be displayed across the 2 million sites in the Google network.

使用+ Post Ads，发布商可以利用其任何出色的内容，并将其转变成可增加对话和参与度的广告，这些广告可以在Google网络中的200万个网站上展示。

Here is what you need to be able to run a +Post Ad:

您需要具备以下条件才能投放+ Post广告：

1. It is available to any Google+ page with at least 1,000 followers.

1.任何拥有至少1000个关注者的Google+信息页均可使用。

2. Use a post that contains content relevant to your audience.

2.使用包含与您的受众相关的内容的帖子。

3. You have opted in to shared endorsements for Google+ pages.

3.您已选择共享Google+信息页的认可。

您可以参考此信息图以快速了解有关Google +邮政广告的信息： (You can refer to this Infographic to get a quick overview about Google +Post Ads:)

给出版商的好处： (Benefits to Publishers:)

Similar to the promoted posts on +Post Ads allow publishers to boost their articles, links, pictures, Videos and Hangouts on Air to a wider audience in the Google Display Network. The posts are completely interactive and expand on click and also allow viewers to +1, share and comment on the Ad making it highly relevant to their network.

与+ Post Ads上的推荐帖子类似，发布者可以将其文章，链接，图片，视频和环聊直播扩大到Google展示广告网络中的广大受众。这些帖子是完全互动的，并且可以单击扩展，还允许查看者+1，分享和评论广告，使其与他们的网络高度相关。

Automatically promote your most recent post
自动宣传您的最新帖子
Incorporate +Post ads into existing AdWords display campaigns.
将+ Post广告整合到现有的AdWords展示广告系列中。
Promote your Hangout on Air with +Post ads
通过+帖子广告宣传您的环聊直播
Viewers can Comment, Share and +1 the Ad without leaving the site.
观看者可以在不离开网站的情况下对广告进行评论，共享和+1。
Highly targeted audiences
高度针对性的受众
High engagement rates
高参与率
Pay only when people engage with your brand’s content.
仅当人们与您的品牌内容互动时才付费。

例如： (For Instance:)

For the launch of the 2014 Corolla, Toyota USA sought to drive consideration from a younger audience by promoting their Google+ content with +Post ads. For this campaign, Toyota USA saw a 50% higher engagement rate than the industry average for rich media ads.

为了发布2014年的花冠，丰田美国公司希望通过+ Post广告宣传他们的Google+内容，吸引年轻观众的注意。对于此活动，丰田美国公司的互动率比富媒体广告行业的平均水平高50％。

Businesses that are looking to leverage social media for developing their brand should seriously consider +Post Ads. These ads are more of content rather than advertising messages and add value for the viewer thereby increasing its exposure without any distraction. With +Post Ads one can maximize their social reach by utlilising a perfect mix of owned, earned and paid social networks.

希望利用社交媒体发展品牌的企业应认真考虑+ Post Ads。这些广告更多是内容而不是广告消息，并且为观看者增加了价值，从而增加了其曝光率，而没有任何干扰。借助+ Post Ads，人们可以通过充分利用拥有，获得和付费的社交网络来最大化其社交影响力。

P.S: For more tips on using Google + to boost followers or other Social Media and SEO related articles you can visit our official blog.

PS：有关使用Google+来增加关注者或其他社交媒体和SEO相关文章的更多提示，请访问我们的官方博客。

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