那些值得收藏的域名后缀_昂贵的域名真的值得吗？

那些值得收藏的域名后缀

There is a huge industry for buying and selling domains – for some people, it’s even an addiction. People get excited to buy an incredible domain name at a reasonable price in the hope to re-sell it later on for a profit. Granted, debating the merits of buying and selling high-value domain names isn’t the point of this article. The point of this article is to talk more in-depth about expensive domain names and whether they are really all that worth it. There are, after all, big risks in buying one.

买卖域名的行业非常庞大-对某些人来说，这甚至是一种瘾。 人们兴奋地以合理的价格购买了一个令人难以置信的域名，希望以后再出售它以获取利润。 诚然，辩论买卖高价值域名的优点不是本文的重点。 本文的重点是更深入地讨论昂贵的域名以及它们是否真的值得。 毕竟，购买一个存在很大的风险。

人们为什么要购买高价值的域名？ (Why do people buy high-value domains?)

This might seem like a fairly simple question, but first let’s consider why people want to buy expensive domains. In most cases it is because of a website or business plan which a particular domain name is perfect for. Most high-value names are domains which are easy to remember, are short or are a common word or phrase, and this fact alone makes a domain worth a lot. If a domain name has been treated well by a previous owner, then like a house, it will be worth even more.

这似乎是一个相当简单的问题，但首先让我们考虑一下为什么人们想要购买昂贵的域名。 在大多数情况下，是因为网站或商业计划才是特定域名的最佳选择。 大多数高价值的域名都是易于记忆，简短或常见的单词或短语的域名，仅此一项就使域名变得非常有价值。 如果一个域名已经被先前的所有者很好地对待，那么就像一所房子一样，它会更有价值。

Having such a domain name might give your business an advantage over the competition. If you purchase a domain name which is a common English word or phrase, some customers might be more inclined to check your business website first over others in search results because of its familiarity. But like buying a house, it’s important to check out the domain’s history first and whether even considering it is even worth the extra investment needed.

拥有这样的域名可能会给您的企业带来竞争优势。 如果您购买的域名是常见的英语单词或短语，则某些客户可能会更倾向于在搜索结果中优先查看您的企业网站，而不是其他人。 但是，就像买房一样，重要的是首先检查该域的历史，甚至考虑是否值得花费额外的投资。

高价值领域：考虑因素 (High-value domains: Considering the factors)

Unsurprisingly, a lot of high-value domain names are parked. This is clearly because the owner of the domain name hopes one day that someone will be interested in purchasing it. But there are so many things you need to consider before committing yourself. Here are just a few:

毫不奇怪，许多高价值域名都已停放。 显然，这是因为域名所有者希望有一天有某人对购买它感兴趣。 但是在投入自己之前，有很多事情需要考虑。 这里仅仅是少数：

Has the domain got a bad history? Search engines obviously tie rankings to domains; and even if a domain is later on parked or has been dropped, domains which have been penalised by search engines will mean even more work for you if search engines haven’t lifted any penalties against the domain. This is an important factor to take into account if you are buying any domain name that has been previously used. You can check on sites such as The Wayback Machine to get a general idea about a domain you are considering buying (but by no means is that the only thing you should use to check the state of a domain).

该域的历史记录不好吗？ 搜索引擎显然将排名与域名联系在一起； 即使某个域名后来停放或被丢弃，但如果搜索引擎未对域名进行任何处罚，那么被搜索引擎惩罚的域名将为您带来更多工作。 如果要购买以前使用的任何域名，这是要考虑的重要因素。 您可以在诸如Wayback Machine之类的网站上进行检查，以获得有关您正在考虑购买的域名的一般信息(但绝不是您应该用来检查域名状态的唯一方法)。

Is it worth the investment than a bit of creativity? Many of the most popular websites on the Internet are words which aren’t even recognised in the Oxford English Dictionary, or at least at the time they were invented. It might even be easier to market a brand from a creative domain name that, while isn’t in the dictionary, is pronounceable.

值得投资吗？ 互联网上许多最受欢迎的网站都是单词，甚至在牛津英语词典中甚至在发明之时都没有被识别。 从一个创意域名(虽然不在词典中，但可以发音)来推销品牌甚至更容易。

创造力有回报 (Creativity pays off)

ICANN’s domain name expansion programme will help elevate the huge problem with the domain name industry – with millions of domains registered worldwide, finding the right domain name is an extremely difficult task. You often have to make unnecessary compromises. The end result of this is many need to resort to purchasing domains off others – too many hold on to domains for this very reason; it’s a sad situation, but it is what it is.

ICANN的域名扩展计划将帮助解决域名行业的巨大问题-全球注册了数百万个域名，找到正确的域名是一项极其困难的任务。 您通常必须做出不必要的妥协。 最终结果是，许多人需要诉诸购买其他人的域名–出于这个原因，太多的人保留了域名。 这是一个可悲的情况，但事实就是如此。

Many of the most popular websites on the Internet are words that are extremely pronounceable, but yet, are not real English. And perhaps websites like these are easier to market and brand because of its uniqueness. If you think of something original and unique, there’s quite a chance that domain name is available right now.

互联网上许多最受欢迎的网站都是非常明显的单词，但不是真正的英语。 也许像这样的网站由于其独特性而更易于营销和品牌推广。 如果您想到的是原创性和独特性，那么很有可能现在可以使用域名。

Of course finding just the right brand name for your business website is probably one of the most important decisions you’ll make for quite a while, and it is an important decision to get right from the very start. But buying expensive domains are not always as clear-cut as you might think.

当然，为您的企业网站找到正确的品牌名称可能是您要花很长时间做出的最重要的决定之一，并且这是从一开始就做对的重要决定。 但是，购买昂贵的域名并不总是像您想象的那样清晰。

翻译自: https://www.eukhost.com/blog/webhosting/expensive-domains-really-worth/

那些值得收藏的域名后缀