口口相传-拓展业务的最有效方法

建立积极的口碑 (Building positive Word Of Mouth)

Word of Mouth marketing is probably the most initial methods of achieving success for any business. Due to its cost effective yet one of the highly efficient nature, most of the businesses are in constant endeavour to promote their brands all over. It has extra-ordinary potential for increasing sales exponentially. Though the opposite is also true. As it can take a business from a certain level to levels higher, similarly, it can destroy all the efforts that were taken in establishing an effective brand.

口碑营销可能是任何企业成功的最初始方法。 由于其具有成本效益，但又是高效的特性之一，因此大多数企业都在不断地努力在各地推广自己的品牌。 它具有非凡的潜力，可以成倍地增加销售额。 虽然相反也是如此。 同样，由于它可以使企业从某个级别升至更高的级别，因此它可以破坏建立有效品牌所付出的所有努力。

To build a positive and effective Word of Mouth for your brand, products and services, is a constant process and involves hard-work and patience.

为您的品牌，产品和服务树立积极有效的口碑是一个持续不断的过程，需要努力和耐心。

Here in this article we have tried to cover few of the points that can help you gain a positive Word of Mouth.

在本文的本文中，我们试图涵盖一些可以帮助您获得正面口碑的要点。

客户高兴： (Customer Delight:)

It is very crucial to have a best (if not the best then at-least good ) quality of products, services or information that you are trying to sell to your customers. If only you have a really good, your clients, users or viewers are going to get delighted. If it is something that is below the standard quality, what you would only earn is upset users. Hence, customer delight is the only thing that is going to make people talk about the products, services or information you sell.

拥有要出售给客户的产品，服务或信息的质量最好(如果不是最好的话，至少要达到最好的质量)是至关重要的。 如果只有一个真正的好，您的客户，用户或观众都会感到高兴。 如果它的质量低于标准质量，那么您只会赚到不高兴的用户。 因此，只有客户满意才能使人们谈论您销售的产品，服务或信息。

客户/用户反馈： (Customer/User Feedback :)

To achieve success in branding your business, it is important to be open to customer suggestions and feedback’s. You should run programs that will help you understand that how the users perceive the products you sell. Due to the ever increasing competition, there are newer service offerings that are introduced by businesses that end-up in an increased expectations of your customers, therefore, you must now only be aware about the latest trends that are going on in the Industry but also strive to live upto the expectations of your customers. This is a never ending task and must be practised at regular intervals. This would prove fruitful in achieving the best Word of Mouth publicity for your brand.

为了成功地在您的企业上建立品牌，重要的是要接受客户的建议和反馈。 您应该运行一些程序，以帮助您了解用户如何看待您所销售的产品。 由于竞争日益激烈，因此，企业推出了更新的服务产品，最终使您的客户期望值提高，因此，您现在必须只了解行业中正在发生的最新趋势，而且努力不辜负客户的期望。 这是一项永无止境的任务，必须定期进行。 这将为您的品牌实现最佳的口碑宣传带来丰硕的成果。

只有一个老板，客户： (There is only One Boss, The Customer:)

This is not just a famous quote by Sam Walton, but an excellent message is hidden beneath. Extra-ordinary customer service and support can build strong pillars for your brand to stand head-high in the niche Industry. This can be one unique factor that can lag your competitors behind. Following this rule can not only keep your customers happy, but you also generate a scope for gaining referrals through your existing customer base. Hence, it becomes crucial for any to adopt techniques that would enhance customer service.

这不仅是萨姆·沃尔顿(Sam Walton)的一句名言，而且还隐藏了一个极好的信息。 非凡的客户服务和支持可以为您的品牌在利基行业中立于不败之地打下坚实的基础。 这可能是一个可能使竞争对手落后的独特因素。 遵循此规则不仅可以使您的客户满意，而且还可以为您通过现有客户群获得推荐提供空间。 因此，采用任何能增强客户服务的技术都变得至关重要。

只提交您具备的能力： (Commit only what you are capable of Delivering:)

It is a common scenario where the sales representatives tend to over-commit to the customers with an intention of generating more sales. But, if you aren’t able to fulfill something that you have committed, it would destroy your efforts of customer satisfaction. You can better stick to the practice to under-commit and over-deliver. This would not only create a safe buffer to avoid the failure of delivery but also add-a-lot to Customer Delight.

在常见的情况下，销售代表倾向于对客户过度承诺以产生更多的销售。 但是，如果您无法履行自己的承诺，则会破坏您对客户满意度的努力。 您可以更好地坚持实践， 以减少投入和过量投放 。 这不仅可以创建一个安全的缓冲区来避免交货失败，而且可以为“客户满意”增加很多。

There may be possibilities when even after under-committing you aren’t able to fulfill them due to certain unavoidable circumstances, then it is better to make the customers aware about it with a proper justification. This might annoy the customer initially, but they’d would at-least form an image about you of being an honest organisation or firm.

即使在承诺不足后，由于某些不可避免的情况，您仍然无法实现它们，但还是有可能的，那么最好以适当的理由让客户意识到这一点。 最初，这可能会使客户烦恼，但他们至少会形容您是一个诚实的组织或公司的形象。

高级客户： (Premium Clients:)

Every business organisation does have a list of few Premium Clients. It is crucial for an organisation to offer extra ordinary customer service to them. The main reason being that they are the one’s who add a large share to your income. You must maintain a good rapport and stay in constant communication. Being in constant interaction with such customers is an important aspect of business development. They can be the best sources of generating referrals through the positive word of mouth they share with their contacts.

每个企业组织确实都有一些高级客户的列表。 对于组织而言，向他们提供额外的普通客户服务至关重要。 主要原因是他们是为您的收入增加很大份额的人。 您必须保持良好的融洽关系，并保持持续的沟通。 与此类客户保持不断互动是业务发展的重要方面。 通过与他们的联系人分享正面的口碑，他们可以成为推荐人的最佳来源。

Web Hosting is an example one such service oriented industry where a positive Word of Mouth is considered to be one of the most crucial aspects of business.

虚拟主机就是这样一个面向服务的行业的例子，积极的口碑被认为是业务最关键的方面之一。

Any kind of mis-managed or an incorrect strategy can turn into a nightmare, destroying every achievement and the positive word of mouth. Building a positive Word of Mouth is a sensitive area and should be handled with enough care. Following these simple yet important aspects can help you with building an effective brand.

任何一种管理不善或策略错误的行为都可能成为噩梦，破坏每项成就和正面口碑。 建立积极的口口相传是一个敏感领域，应谨慎处理。 遵循这些简单但重要的方面可以帮助您建立有效的品牌。

翻译自: https://www.eukhost.com/blog/webhosting/word-of-mouth-publicity-the-most-effective-way-of-growing-your-business/